Whiteflash Repeats as “Winner of Distinction”

Whiteflash.com has been named a Houston Better Business Bureau “Winner of Distinction” for the second consecutive year. The company received the award at the InterContinental Hotel in downtown Houston at a banquet recognizing businesses in the Greater Houston area for achievements and commitment to overall excellence and quality in the workplace.

Better Business Bureau member companies must maintain an ongoing and superior level of commitment to ethics, overall excellence, and quality in the workplace to earn the award. Whiteflash was one of 82 finalists and seven retail-based businesses to receive the honor.

The online boutique a company hailed by Kiplinger’s Financial Magazine as “Lord of the Online Rings,” recently partnered with FOX television and FOX-Searchlight movies in nationwide promotions, and has been featured in the Business Journal, the Chicago Tribune and other national publications. Last year Whiteflash created an initiative called Dreams Of Africa, whereby all profits from a designer line of jewelry are donated to benefit children in areas of hardship.

Whiteflash.com is an internet company specializing in precision cut diamonds and custom jewelry creations. Just shy of its 10-year anniversary, the company previously operated under the name Alpha Creations. Founded in 1998, Alpha Creations sold at wholesale costs to jewelry store chains across the country. Today, renamed Whiteflash.com, the company sells at the same wholesale costs, but direct to the consumer.