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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Alabama to give you a sense of their experiences and the variety and quality of jewelry we produce.

If you know where to look, you can find incredible jewelry in Alabama. And we’re not talking about the bland engagement rings available at every single mall in the country. Alabama jewelry shops are known for their impeccable, friendly customer service—the kind of employees who will remember your name and send you grandma their regards. Plus, in recent years, Alabama’s best jewelry shops have begun celebrating the unique contributions of local Alabama jewelers and artisans.

Here are the best of Alabama jewelry stores in several key categories: Best Boutique – Locals are utterly charmed by Charm, a Second Avenue boutique with an eclectic collection of new, vintage, and handmade jewelry, much of it by local Alabama jewelers. The chic, clean space, anchored by a sophisticated black chandelier, also hosts parties and evening events, and fans rave about the inexpensive, authentic jewelry pieces. The statement-making necklaces, earrings, handbags and decor items are significantly cheaper than that other similar stores, but the helpful, friendly staff and gorgeous decor will have you thinking you are shopping in a much more exclusive store.

Best Family-Owned Fine Jewelry Store – Where can you use 21st century tools like Facebook and Foursquare to connect with a shop with almost 100 years of experience? Only at Levy’s Fine Jewelry, in Birmingham. Now in its fourth generation of family management, Levy’s sells everything from engagement rings to estate jewelry to loose diamonds. With an on-site repair service and the kind of old-fashioned customer service you just don’t see anymore, Levy’s is continuing to earn its reputation as the most beloved jewelry shop in Birmingham.

Best Engagement Rings – When it comes to the big purchase, Alabama engagement ring shoppers want a friendly, reliable local store with traditional styles and expert customer service. They get al of that and more at Charlotte’s Jewelry in Montgomery, Alabama. The simple, but elegant store has a master jeweler , graduate gemologist, and expert sales staff on hand to guide even the most novice diamond buyer through the process of choosing an engagement ring setting and loose diamond that will fit his or her tastes and budget.

Best Tween Jewelry – If you ever tried buying a gift for a tween—a girl between the ages of 11-14—you may have noticed how hard it is to predict and cater to a demographic whose tastes and fashions change weekly. Enter Sassafrass, a boutique in Mobile, Alabama, that caters to this notoriously hard-to-please clientele. You can find everything from trendy plastic jelly watches to elegant sterling silver pendant necklaces, or you can bring the tween in your life to one of Sassafrass’ legendary Girls’ Night Out Friday night parties. Either way, you will suddenly seem like the coolest aunt/mom/grandma around!

Best Gifts – Half of a great gift is in the packaging, so if you are looking for a gorgeous jewelry gift in Alabama, you must visit Birmingham’s Private Gallery. The wide selection of costume and fine jewelry at every price point is matched only by the incredible selection of gift wrapping materials. The talented sales staff will help you choose the perfect bauble for the gift-giving occasion, and then wrap it up so beautifully the recipient may not want to open it!

Best Antique Jewelry – Don’t let the name fool you: Hanna’s Antique Mall in Birmingham, Alabama, is not a mall but an adorable house-sized store filled with some of the best antiques Alabama jewelry stores have to offer! The 27,000 square foot store carries antique silver, estate and vintage jewelry, home decor, china, curiosities, and more—and proprietor Bonny Hanna Picard is always on hand for style advice and information.