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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from China to give you a sense of their experiences and the variety and quality of jewelry we produce.

Beijing jewelry is famous the world over for its elegance, refinement, and grace. Jewelers in the Beijing area have been practicing the same traditional techniques for millennia, and today, with the use of modern technology aiding these traditional practices, Beijing jewelry stores are able to cater to modern demands of price and practicality while still producing the tasteful and beautiful designs of generations past.

For a complete tour of the Beijing jewelry stores, you should start at Fanghua Pearl and Jewelry, the largest and most famous pearl store in the famous Beijing pearl market. In this crowded but well-appointed showroom, locals and foreigners alike are treated with the consideration and care central to the Beijing jewelry shopping experience. The pearls on display range from classic white to yellow, pink, and black, from the smallest seed pearls to opulent oversized gems. You can find a classic pearl necklace or pearl earrings, or opt for a more ornate jewelry item studded with high-quality pearls. Being the number one jewelry store in Beijing, Fanghua has hosted a number of foreign dignitaries and their wives, including several queens—their portraits line the shop’s walls. If you are looking to be treated like royalty and to walk out dressed like it, then Fanghua Pearl and Jewelry is the place for you.

Another important element to traditional Beijing jewelry is jadeite. Beijing jewelers have been using this precious and rare substance for hundreds of years to create jewelry that is as beautiful as it is unique to this region. In fact, if you ask a store clerk for a “Beijing ring”, chances are she will assume you are asking for a ring made with jadeite. Jadeite is a rare and high quality version of the mineral jade, which is considered by the Chinese to be more precious than gold. Jade is said to represent important virtues like morality, and so wearing jade or jadeite jewelry is said to give the wearer wisdom and virtue. Jade jewelry is often carved from a single piece of the mineral, giving rings and bracelets a sleek, modern aesthetic despite their age-old symbolism. If you are looking to bring back a single impressive souvenir for someone special from your trip to Beijing, consider choosing a jade ring or bracelet, or a pendant necklace set with a carved jadeite stone, for a gift with both sentimental and aesthetic appeal.

However, despite this plethora of jewelry shopping options, Beijing diamond shopping can be a little more difficult. A foreign visitor would do well to exercise caution when shopping for diamonds and diamond jewelry in Beijing—many stores have complex customer service policies and are not as accustomed to dealing with tourists as the shops selling more traditional Beijing jewelry. If you are in Beijing for an extended period of time and want to buy a special piece of diamond jewelry for a special occasion, consider purchasing it online and having it shipped.