Free FedEx Insured Shipping to California

Whiteflash provides FREE insured FedEx shipping, both within the United States and to over 70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!
Below you will find reviews written by Whiteflash customers from California to give you a sense of their experiences and the variety and quality of jewelry we produce.

RECENT REVIEWS

June 16, 2017
Found White Flash from a diamond discussion forum that really deals with super ideal cut diamonds. Spent a lot of time vetting them and reviewing their site. I am not new to Ideal cut diamonds but their ACA H&A Super ideal cut diamonds are the BEST you will find. I had a couple AGS 000 diamonds already and my wife's original 1ct. diamond was an AGS 1. I thought they were all great, now these were purchased 20 years ago before super ideal cut diamonds were as well known, and before the internet. So on our 20th wedding anniversary my wife chipped her wedding ring diamond pretty badly on I tried my local jewelers in So. CA, but nobody, I mean NOBODY had anything close to the quality of White Flash, sure they had AGS 000, but the light performance suffered. WF would have rejected these for their top tier ACA branding. I have purchased diamonds on-line, it's 100% safe when dealing with a highly reputable place like White Flash. What separates WF from everyone else is 1. The quality of the diamonds. There grading process to get an ACA grade is much higher than your normal AGS 000 or GIA XXX, folks there is a lot more to it. Spend the time to review the ton of information on their web site. 2. The level of service I received at White Flash is beyond compare. I am not new to Ideal cut diamonds but their ACA H&A Super ideal cut diamonds are the BEST you will find. TRUST WF, you will not find a better Super Ideal Cut H&A diamond and pricing you will also not get anywhere else, and they wrote the book on customer service!!!! Trust me, I am about as picky as they come and I was so impressed with WF I tell everyone I know about them. The ACA Super Ideal cut diamonds they sell BLOW AWAY my wife's other AGS 000 ideal cut diamond, and I thought there was nothing better, there is. Seeing both side by side there is an absolute difference unless you are completely blind! You do get what you pay for and if you are looking for the BEST OF THE BEST, look no further. If you are worried about an on-line purchase of a diamond, read their reviews and BBB ratings, also remember AGS laser inscriptions are on the side of the diamonds so you can match the stone to the cert but you will not to worry about that, just saying. There is zero risk, and you are getting such a better quality diamond and much better pricing. If this did not convince you to give WF a chance, review their trade up policy, it's a no brainer! Now, the only negative thing I will say about them. They have ruined every other diamond I see as the WF ACA is the standard of perfection!
Xavier P, California, USA
June 16, 2017
Thank you very much, I love my new ring! I got the best value with the ring. I will be loyal customer and will refer my friends. Your customer service and diamonds are the best!
Jie Y, California, USA
June 13, 2017
The ring is beautiful and so VERY sparklingly! I love it. I especially love that it is in yellow gold. Thank you for all your help and patience.
Donna C, California, USA
June 07, 2017
The ring was a blast! the ACA diamond definitely does not disappoint. My wife said that she couldn't help noticing it all the time because it just sparkles so much. She has received many compliments from friends and colleagues. Craftsmanship is also top notch. We are very pleased with the purchase:-)
Andrew W, California, USA
California-Jewelry

California Diamond Engagement Rings and Jewelry

When most people think of California engagement rings, they immediately imagine the 3-carat-plus rocks worn by Hollywood A-listers. But California jewelry has much more to offer than the oversized diamond engagement rings worn by the stars. In Northern California, jewelers are combining classic jewelry techniques with Silicon Valley innovation to create new and exciting trends in the jewelry industry. Even in the Los Angeles area, jewelers in Orange County offer laid-back baubles that can be worn with the most casual Californian wardrobe, while others specialize in eco-friendly recycled diamonds that even the most environmentally-conscious citizen would be proud to wear.
Like many states, California is home to an independent jewelers’ organization—in this case, the California Jewelers Association—that supervises many elements of the California jewelry industry. In fact, the CJA is the largest such organization in the United States. The CJA recently launched TheCaratDiet.com, an invaluable resource to anyone shopping for jewelry in California. In addition to news, style advice, and diamond education, the website offers an overview of some of the most reputable jewelers that are members of the CJA. It can be a great way for a shopper to discover new and little-known jewelers.
In the Los Angeles area, of course, Rodeo Drive still reigns supreme as the iconic shopping destination. There are plenty of California jewelry shopping options near the Drive—from famous names like David Yurman and Bulgari to up-and-coming designers like David Orgell and Richard Mille. Even shoppers who can’t budget the astronomical price tags of these boutiques will gain plenty of style inspiration from a day of window-shopping around Rodeo Drive. Almost every major jewelry designer in the world is represented here—from Chopard and Van Cleef and Arpels to Cartier and Harry Winston.

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
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