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Daniel U
I cannot say enough good things about my experience in purchasing a ring from Whiteflash. Becca is amazing and was really easy to work with. She was patient with all the questions that I had for the ring. From head height, setting, cut of the diamond, and natural vs lab grown. I love the ring and how it all came out. The details are great and the princess cut diamond in a 3 stone setting look really good. I have put it up to the light and the sparkle that it gets is amazing. It has a lot of fire to it when it comes to catching light and it has great aesthetic. I would definitely say that if you are looking for a quality piece of jewelry then Becca at Whiteflash is the person to talk to. They have a large collection and are able to get you custom pieces as needed.
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Sergio R
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one.
I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
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Amy P
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands.
We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
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Nimisha R
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
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Reggie A
I wanted to wait a couple of months before leaving this review to make sure the rings we got were high-quality. We’ve visited 3 other jewelers before deciding on Whiteflash. We were referred by a relative after their own positive experience.
Our consultant Liza was amazing. She super informative, patient and never pushy. We really appreciated that the whole process felt relaxed. Our custom order arrived in less than a month.
My partner’s custom ring turned out absolutely stunning! Liza helped bring our ideas together and used nature as inspiration to create something unique, beautiful and durable.
Overall, we had such a great experience with Whiteflash and haven’t had any issues with our rings so far. Highly recommend! :)
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Free FedEx Insured Shipping to Texas
Whiteflash provides FREE insured FedEx shipping, both within the United States and to over
70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing
the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious
Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more
About Us including our comprehensive package of
benefits and guarantees.
You are also cordially invited to see our products in person by visiting our lovely
retail store whenever your travels include Houston, Texas!
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary
A CUT ABOVE®, and a superb collection of brand name designer
settings. We also provide extensive
education to help you make a brilliant
choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer
questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of
information on our products and services, and providing you with a pressure free experience that you will
want to tell your friends about!
Below you will find reviews written by Whiteflash customers from Texas to give you a sense of their
experiences and the variety and quality of jewelry we produce.
December 04, 2025
I cannot say enough good things about my experience in purchasing a ring from Whiteflash. Becca is amazing and was really easy to work with. She was patient with all the questions that I had for the ring. From head height, setting, cut of the diamond, and natural vs lab grown. I love the ring and how it all came out. The details are great and the princess cut diamond in a 3 stone setting look really good. I have put it up to the light and the sparkle that it gets is amazing. It has a lot of fire to it when it comes to catching light and it has great aesthetic. I would definitely say that if you are looking for a quality piece of jewelry then Becca at Whiteflash is the person to talk to. They have a large collection and are able to get you custom pieces as needed.
Daniel U, Texas, USA
December 01, 2025
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one. I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
Sergio R, Texas, USA
November 25, 2025
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands. We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
Amy P, Texas, USA
November 24, 2025
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
Nimisha R, Texas, USA
El Paso Diamond Engagement Rings and Jewelry
When El Paso was first discovered by Spanish Conquistadors in 1598, it was thought to be a “diamond” in the desert. Today, El Paso, Texas borders two nations and three states and its “diamonds” are still visible, only now they are in El Paso jewelry stores. The downtown areas of El Paso and Ciudad Juarez, Mexico, are within walking distance of each other. The “Sun City” represents an eclectic blend of cultures and customs from Old West traditions to the thriving modern manufacturing and distributing center it has become. El Paso WAS the “Wild West”. Legendary characters such as, Pat Garrett, Billy the Kid and Wyatt Earp once roamed its streets. In 1911 the Mexican Revolution brought thousands of refugees into El Paso and the city transformed and grew into the prosperous thriving trade center it is today.
The reviews below reflect what Texas customers have to say about shopping with Whiteflash.
El Paso is loaded with many fine malls, outlets and prime shopping districts. It is known as the “Boot Capital of the World” and the place to be if you are looking for the “genuine article”. However, when looking for engagement rings El Paso shoppers may find that the internet and
online diamond searches will offer a much wider and varied selection of
diamond engagement rings and fine
diamond jewelry. Some El Paso jewelry stores can be found amidst the shops, cafes and beautiful downtown plazas throughout the city. But when looking for an engagement ring El Paso residents do not have to be limited to local options. Although the city has an old world atmosphere with a rich history, El Paso residents also can enjoy the convenience of modern technology and the ability to search the internet for an
ideal diamond.
Any search for the most beautiful Hearts and Arrows diamonds will lead to the incomparable
A CUT ABOVE® round or princess super ideal cut diamonds available exclusively at Whiteflash. These amazing diamonds earn coveted AGS Triple Zero certificate - the highest grade for cut quality and light performance from the AGSL (American Gem Society Laboratories). The ultimate lab pedigree is a testament to the extreme precision and rigorous criteria that every A CUT ABOVE ® must meet. The dazzling sparkle that is essential to a beautiful diamond is on full display in every A CUT ABOVE® diamond, from the very smallest to the largest and everything in between. They
sparkle like Texas itself and El Paso diamond buyers will find they far exceed all expectations.
Despite the many jewelers in El Paso, some engagement ring shoppers may find themselves traveling east and straight into Houston. That is where they will find the beautiful
Whiteflash Showroom in Sugar Land, Texas. It is the perfect place to see these extraordinary diamonds, as well as a large selection of the most popular
designer engagement rings from top designers such as Tacori, Verragio, Vatche, Ritani, Mark Schneider and others. El Paso jewelry shoppers will find that their once-in-a- lifetime purchase is well served by the unique and personal shopping experience found at Whiteflash. We welcome our El Paso engagement ring customers including military personnel based at Fort Bliss, and we thank them for their service.