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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from California to give you a sense of their experiences and the variety and quality of jewelry we produce.

Halfway between the arts and culture of San Francisco and the glitz and glamour of Los Angeles sits Fresno, the other Californian city. Without the dazzle of LA or the quirkiness of Northern California, Fresno has a laid-back Californian vibe all its own. If you are looking for an off-the-beaten-track romantic getaway on the West Coast, Fresno is for you. Located just a three hour drive from both San Francisco and LA, Fresno is the perfect way to get away for the weekend without leaving the state—only your state of mind.

Start by booking your stay at one of Fresno’s many top-quality, affordable hotels. The Courtyard Fresno is conveniently located near several of the top lakes and museums, making it perfect for tourists who want to do and see everything. If you’re planning to spend more time sleeping in and enjoying the hotel room, consider the Hampton Inn or the vintage charm of the Garden Inn.

Whether you have one day or a week to enjoy Fresno with your significant other, you will want to make a point of seeing the Forestiere Underground Gardens—a complex of underground gardens, caverns and rooms that is the most unique landmark in Fresno. Spend a few hours exploring the twisted tunnels and hearing the unbelievable true story of how the garden was built, or find a quiet corner for a shared intimate moment. For your second day in Fresno, consider taking a tour of the Nonini Winery, or taking in the famous About Town Taste walking tour of Fresno’s most famous eateries. If you’ve arrived in Fresno in the right season, take in the famous Rogue Festival or a play at Shakespeare in the Park. If you’re looking for a more outdoorsy adventure, consider a Back Country Off Road Tour, rent a boat at Millerton Lake, or take a day trip to nearby Yosemite, Sequoia or Kings Canyon National Parks.

Fresno is known for its delicious local produce and artisanal products, so foodie couples will have a field day—quite literally. Begin at the famous Vineyard Farmer’s Market or Fresno State Farmer’s Market to pick up goodies for a picnic at Woodward Park, and then stop for coffee and a pastry at Irene’s Cafe, a local landmark. For dinner, consider The Landmark, Parma, or local favorite Slates.

Located just far enough from the Hollywood sign and the Golden Gate Bridge to be truly unique, Fresno is a great place to propose—you will likely come home with a great story about how the locals cheered you on, or how a local maître de brought complimentary glasses of champagne when she said yes. But if you forgot to plan the perfect proposal ahead of time—have no fear. You can get an engagement ring in Fresno almost as easily as you can find one in SanFran or LA.

Locals tend to avoid the national chain stores in the malls and instead patronize local Fresno diamond jewelry shops, like Devon Jewelers on E. Shaw Avenue. If you want to buy a loose diamond in Fresno and have it set in a custom engagement ring, stop by at Knutson and Associates Custom Jewelers in nearby Clovis for an estimate. Those looking for a more unique Fresno engagement ring, perhaps one made with recycled materials or rough gemstones, should visit House of Jewels on North Palm Avenue, to see a master jewelry craftsman in action. Finding the perfect piece of diamond jewelry in Fresno is as easy as taking that perfect proposal picture against the backdrop of Yosemite.