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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

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Below you will find reviews written by Whiteflash customers from Italy to give you a sense of their experiences and the variety and quality of jewelry we produce.

Italy. The country that invented good food, great fashion, and wonderful times. Even today, nearly every high-fashion designer name rolls off the tongue with a distinctively Italian lilt. Giorgio Armani. Roberto Cavalli. Salvatore Ferragamo. In Italy, jewelry is no different. Italy jewelry stores have the same commitment to classic fine design, time-honored techniques, and meticulous craftsmanship as the finest atelier of Milan.

Whether you are an American taking in the Tuscan countryside for a week, or you are a native Italian living in Milan, the best way to experience the true range of Italy jewelry is to visit a wide combination of high-end designer boutiques, international labels, artisanal jewelry stands, and classic old-fashioned jewelry shops.

Florence – Although Florence has its fair share of designer Italy jewelry stores, the main attraction when it comes to buying an Italy engagement ring in Florence is clear: the Ponte Vecchio at the southern end of the city. This covered bridge, also called the Golden Bridge, is heavily lined on both sides with some of the best—and oldest—jewelry stores in Italy. In fact, the Italy diamonds trade got its start right on this bridge with the ancient Medici family that ruled Florence during the Renaissance; you can still visit the Medici bank directly off the bridge. Plus, nothing says “Italy rings” like an authentic Ponte Vecchio piece sold out of a shop that may once have hosted Michelangelo.

Venice – If you want to buy authentic Italy rings or necklaces without spending a fortune, you are going to have to ignore the fabulous designer flagships and quaint Italy jewelry stores lining the canals of Venice and instead take the short ferry ride to the island of Murano, where glassblowers have been creating world-renowned jewelry and art from delicate glass for generations. Don’t be fooled by tourist traps hawking “authentic Murano, Italy jewelry” elsewhere in Italy—you’ll get the best selection and best prices here in Murano. It’s the perfect place to get a small but special souvenir for all your friends and family back home.

Milan – According to many opinions, Milan is the true fashion capital of the world—the one place where everyone lives and breathes style and elegance. So it is only logical that in addition to all the classic Italian fine jewelry brands, the really dedicated Italy jewelry hunter can also find smaller boutiques selling one-of-a-kind handcrafted fine jewelry that is incomparable to anything else in the world. At Galante Visconti, you’ll find bright, modern statement jewelry pieces heavily embellished with every color of gemstone imaginable. At Cornelia, you’ll find simple, avant-garde jewelry with a quirky, whimsical sensibility. And at Maria Grazia Baldan, you’ll be treated to the full atelier experience and walk away with an incredibly elegant jewelry piece that is as of-the-moment as it is timeless.

Rome – As dozens of movies and books can attest, Rome is the last word in elegance. Jewelry shopping in Rome means selecting your finest linen dress or suit, donning a sleek pair of sunglasses, and strolling hand in hand with a loved one through the posh shopping district of the Spanish Steps. Down the Via Condotti, you’ll find some of the world’s best gelato—along with Italy rings, necklaces, and bracelets from the likes of Bulgari, Gherardini, and Massimo Maria Melis.

An Italy engagement ring can mean so many things—a covetable rock from Bulgari, a sentimental glass piece from the island community of Murano, or a handmade creation from the artists and designers of Milan.