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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Massachusetts to give you a sense of their experiences and the variety and quality of jewelry we produce.

When it comes to jewelry shopping in Massachusetts, there are as many options available to you as there are Red Sox fans in Boston, or late-night study sessions in Cambridge. But to find the best of the best, check out these all-time favorite jewelry shopping destinations in every important category:

Best High End – Dorfman Jewelers, a Boston institution for more than two generations, is your number one source for the finest diamonds and gems Massachusetts jewelers have to offer. Dorfman’s deep inventory includes top-grade flawless diamonds, rare colored diamonds, and other high-end gemstones, plus a wide selection of designer fine jewelry.

Best Boston Institution – Bostonians like their jewelry like they like everything else—with a healthy dose of history. Lux, Bond and Green, a Wellesley, Massachusetts jewelry store that first opened its doors in 1898, fits that bill perfectly. But that doesn’t mean it is stuck in the past—the current display includes all the hottest jewelry designers of today, like David Yurman, Stephen Webster, and Mikimoto.

Best Watches – For the best watches in Massachusetts, you’ll have to visit Andover, where a small shop named Royal Jewelers boasts an impressive collection of all the biggest names in timekeeping, like Cartier, Piaget, Omega and Chopard. Royal Jewelers is an A+ member of the Better Business Bureau, a winner of both Best of Boston and Best of North Shore consumer review contests, as well as being the 2004 Small Business of the Year from the local Chamber of Commerce.

Best Mythical Boutique – Yes, you read that right. The Fairy Shop, in Boston’s Back Bay neighborhood, deserves a special mention for its impressive collection of silver and gemstone jewelry imbued with magical powers. It’s a great place to find the perfect gift for the fantasy-lover in your life, like a star pendant set with a deep-blue moonstone, or a pewter ring engraved with an inscription from her favorite fantasy book. Plus, the owners’ friendliness and enthusiasm for their boutique creates an atmosphere that is almost—magical. Best Do-It-Yourself -- For the do-it-yourself jewelry maker who is looking for something beyond the usual glass beads and cheap findings, The Pear Tree of Brookline, Massachusetts is the answer. With an incredible selection of semi-precious, pearl, metal, and crystal beads, as well as a full roster of jewelry-making classes, The Pear Tree is the ultimate destination for any Massachusetts jewelry lover. Plus, the beautiful shop also carries a full selection of unique jewelry pieces handcrafted by local Massachusetts jewelers.

Best Affordable – Sometimes, you just want a new piece of bling or a fun new accessory—and you don’t want to spend more than $100 to get it. That’s where Cambridge boutique Zinnia comes in. A favorite of all the local college students, Zinnia carries on-trend high-quality costume jewelry at incredibly affordable prices. Fans describe Zinnia as a “fantasyland” of “whimsical, feminine jewelry” and praise Zinnia’s commitment to carrying an incredible array of jewelry handcrafted by local Massachusetts jewelers and artisans.

Best Custom – If you are looking for the best custom jewelry in Massachusetts, you need to visit Barmakian Jewelers Exchange, a Boston-area shop with over 100 years of experience creating custom-designed jewelry. With a full inventory of loose diamonds and gemstones, including rare colored diamonds and top-quality pearls, Barmakian has everything you need to turn your custom design dreams into a sparkling reality.

Best Engagement Rings – As the saying goes in Boston, those with the best engagement rings like to BRAG about it. And by “BRAG”, we of course mean Boston Ring and Gem, the most beloved engagement ring source in all of Massachusetts. Engagement rings are elevated to fine art at BRAG, with the finest stones, best settings, and most meticulous craftsmanship available in the area. Plus, customers love the knowledgeable yet laid-back staff that guides every customer through the engagement-ring-buying process.