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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from California to give you a sense of their experiences and the variety and quality of jewelry we produce.

The City of Roses knows quite a bit about romance. So whether you live in the sunny city of Pasadena, California all year round, or just find yourself visiting for the weekend, rest assured that Pasadena has a ton to offer in terms of terms of wooing that special girl or guy in your life. You can plan that perfect first date, go all-out for the big romantic gesture, hang out as a couple, find the perfect apartment to move in together, or even buy an engagement ring in Pasadena—all without leaving the city and facing the LA-area traffic. Whether you are a romantic type who lives for the Rose Parade or more of a sports fan who would never dream of missing the Rose Bowl, Pasadena has the romantic adventure for you!

Science geeks (and fans of Pasadena-set CBS sitcom The Big Bang Theory) will love a visit to the California Institute of Technology or the nearby Jet Propulsion Laboratory. Afterwards, geek out your typical fast food hot dog at Dog Haus, a gourmet hot dog emporium offering toppings as diverse as fried banana peppers and blue cheese.

One of the most romantic spots in Pasadena (and the perfect place for a proposal) is the Huntington Library, whose gorgeous grounds and picture-perfect botanical gardens have set the scene for several romantic scenes in popular movies. The thousands of historical documents and Gutenberg Bible on display in the library will make an informative, fun date for a book lover. Afterwards, enjoy authentic Italian gelato at Bulgarini Gelato, a newcomer to the neighborhood that is becoming a favorite of the locals.

Art aficionados have plenty to do in Pasadena. From the Gamble House’s unique architecture to the Norton Simon Museum’s variety of art offerings, fans of every kind of artistic movement will find something to see and do in the City of Roses. For the cinematic arts, there is no better way to end an art-themed date than by catching an independent or foreign film at the Old Town Pasadena Cinemas. After the movie, discuss your favorite moments of the day over small Mediterranean plates and creative cocktails at Neomeze.

Although most people don’t think of Pasadena as a city for outdoorsy types, the San Gabriel Mountains offer a fun hiking opportunity and a great view of the entire area from the top of the mountain. Or head to Eaton Canyon for a hike that will lead you to a quiet, romantic waterfall. If you’d rather stay in town, check out the Pasadena Ice Skating Center, a surprisingly romantic and elegant rink housed in a former Civic Center. Don’t forget to carbo-load before your active day with the hearty breakfast offerings at Marston’s.

Of course, if you’re just looking to get away without getting out of town, book yourself a stay at the Langham Huntington Hotel and Spa. The last truly luxurious resort left in what was once a resort town, the Langham is known for its inventive spa treatments, romantic couples’ getaways, spectacular food, and the view from its veranda as you sip a glass of wine and watch the sun set.

All that romance is likely to lead you to only one place—a Pasadena diamond jewelry shop. Whether you need a loose diamond in Pasadena to be set into an heirloom engagement ring for your antique-loving girlfriend, or if you want the latest in LA glamour in your Pasadena engagement ring, you can find the piece you need. Prestige Jewelry specializes in rush engagement orders, watch repairs, and practically any other jewelry need you can imagine. Those looking for more unique pieces turn to Darbini Jewelers for custom and semi-custom engagement rings in Pasadena. And while Tiffany & Co. on West Colorado Boulevard caters to its share of happy brides, the locally-owned Single Stone on Mission Street has its fair share of fans as well. Pasadena’s diamond jewelry shops, like the city itself, cater well to all kinds of tastes. So if Sheldon Cooper of The Big Bang Theory ever proposes to his love interest Amy Farrah-Fowler, he’ll have plenty of choices when it comes to buying the perfect Pasadena ring.