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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Pennsylvania to give you a sense of their experiences and the variety and quality of jewelry we produce.

It’s a rivalry that goes back decades: Pittsburgh versus Philadelphia. The city built by the steel industry versus the city that built America; the City of Bridges versus the City of Brotherly Love; and of course, the Pittsburgh Steelers versus the Pennsylvania Eagles. Now we are going to settle one dispute between the two largest cities in Pennsylvania—jewelry. Which of these two cities has better jewelry shopping opportunities? If you needed an engagement ring, which of these cities would be the best place to look for it?

We begin with Pittsburgh. The one-time Steel City suffered when the steel-working industry ended, but has since bounced back with thriving, 21st century industries like healthcare, education, technology, and finance. Now, with bustling college campuses, a healthy arts and culture scene, and even a Google campus, Pittsburgh is once again a place to be people young and old. Let’s see what kind of jewelry shopping Pittsburgh has to offer.

If you are looking for fashion and costume jewelry, Pittsburgh has you covered, with a wide variety of independent, locally owned boutiques featuring jewelry made by local Pennsylvania jewelers. Serendipity is one of the most popular and well-known, but hidden gems include Global Girl, a small shop with an eclectic, international selection, and Figleaf, a South Side establishment with stylish, well-priced jewelry. Over on the “Pennsylvania jewelry” page of Yelp, fans rave about the “New York style funkiness” of Decade, and the creative and exotic offerings at local-favorite Culture Shop.

In the fine jewelry field, Pittsburgh does not disappoint. Bizvotes.com chooses Ross-Simmons Jewelers, a Pittsburgh mainstay, as its Editor’s Choice for best Pennsylvania jewelry store. In-the-know locals also flock to family-owned shops like Dean Diamond Importers, Louis Anthony Jewelers, Paul Michael Designs, and, for estate and vintage jewelry, Antiques of Shadyside.

So how does Pittsburgh stack up against Philadelphia in the Perfect Pennsylvania Engagement Ring Hunt? Let’s take a look: The City of Brotherly Love could also be called the City of Romantic Love, given the incredible opportunities for buying romantic gifts like engagement rings, necklaces, and earrings. Philadelphia is home to store locations of several of the world’s most coveted designer jewelry labels, like David Yurman, in the King of Prussia area, and Tiffany and Co., on Walnut Street.

But it isn’t those designer jewelry boutiques that give Philadelphia its name as the last word in Pennsylvania jewelry. Jewelers’ Row, a shopping district in the Center City that is second only to New York’s Diamond District for the highest concentration of fine jewelry businesses in America. Since 1851, Jewelers’ Row, located on Sansom Street, has been home to retail and wholesale jewelry businesses, diamond cutters, jewelry designers, appraisal businesses, and other related establishments. Some of the more than 300 jewelry shops in the Row have been family owned and operated by native Pennsylvania jewelers for more than five generations!

Finding the perfect jewelry shop to suit your needs, tastes, and budget among the 300 retail establishments of the country’s oldest diamond district isn’t easy. Here are a few standout Pennsylvania jewelry shops on the Row that have received critical and popular acclaim. Marchi, a smaller but well-curated fine jewelry shop, is known for its helpful staff, quick turnaround time, and high-quality merchandise. Other standouts include Barsky Diamonds, Sydney Rosen Company, and Cuggini, Inc.

So do you prefer Pittsbugh’s up-and-coming independent artisan aesthetic, or Philadelphia’s traditional merchants? Pittsburgh’s sprinkling of stores throughout the city, or Philadelphia’s concentration of retail? Both cities offer great Pennsylvania jewelry shopping opportunities—the choice is yours.