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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!
Below you will find reviews written by Whiteflash customers from to give you a sense of their experiences and the variety and quality of jewelry we produce.

RECENT REVIEWS

May 12, 2021
I was so excited when I learned recently that I could create the three-stone diamond ring I have always coveted. I wanted it to be spectacular; I wanted super ideal diamonds (real ones, not in marketing but in actual cut, with the AGS grading report, ASET images, and idealscope images to back it up); I wanted it to be easy. I can spend years searching for just the right stone and just the right setting (I have belonged to an online jewelry forum for over a decade) and sometimes it's fun, sometimes it's exhausting. I am also prone to regret after making a purchase because despite my years of collecting information and knowledge, I can still get it wrong. Enter Whiteflash. I didn't want to spend weeks, months, years searching numerous diamonds, pouring over the information about their cuts, ordering in various stones and comparing them.... Whiteflash offers up superior diamonds with their ACA line, so all I had to do was search their inventory and choose. That was the easy I was looking for with this project. I had the rough budget and a rough idea of the center stone size and side stone sizes. It did not take long to find three diamonds that had me jumping out of my seat. I sometimes have hesitation and a bit of nausea when making such a large unnecessary purchase. I didn't with this one. It just all came together. There was a slight hiccup after I ordered (verification-related, not diamond-related) and Whiteflash was on it with communication and a resolution. They were great! I had prepared myself to be disappointed when I saw them as I tend to have high expectations that are not often met. Nope. I was blown away. On the forum people talk about how the edge-to-edge brilliance and sparkle of ideal cut diamonds makes them appear larger. It's no joke. I was pretty shocked with how large the center stone looked. I went a bit smaller in size than I had originally considered in favor of higher color, and that turned out to be the right decision. I cannot imagine wanting to change anything about these stones. I am still kind of amazed at finding exactly what I wanted *that* easily - size, color, clarity, and even nearly-matching cut proportions within the already tight allowance of ACAs. However, I love that if I ever get an itch for a change (such as higher or lower color, or larger sizes), the upgrade policy is amazing and I will be able to do so easily. I cannot leave this review without a shout-out to Vera. I spoke to her a couple of times and she is just delightful. She represents Whiteflash well with her warm and genuine personality. My diamonds are currently being set and I cannot wait to have them on my hand, sparkling away. Thank you Whiteflash for making my dream three-stone come true, and for making it so easy!
Lisa, New Hampshire, USA
May 10, 2021
I proposed this weekend and she said yes! She was definitely surprised and is very happy with the diamond and ring!! Thank you again for all your help throughout the entire process!!!
Santiago R, California, USA
May 09, 2021
Thanks again Michelle for all your help and maybe one day we can come down there to meet you and see the store. I’ll be sure to reach out if we have any other questions.
Joseph C, North Carolina, USA
May 08, 2021
It was one of the most ecstatic moment of my life! Thank you so much for your help!
Denmark H, Texas, USA
South-Korea-Jewelry

South Korea Diamond Engagement Rings and Jewelry

Along with Thailand, Vietnam and Singapore, South Korea has recently seen a major increase in the number of tourists who arrive in its airports each year. This boom in Southeast Asian tourism can be attributed to the increasing costs of travel in other notable tourist destinations, such as Europe, the improving political climate in many Southeast Asian cities, and the rise of the East in general. Whatever the reasons may be, there is no doubt that more and more travelers are becoming aware of the unique experiences that can only be had in South Korea and its neighboring countries.
As any South Korean can tell you, the Hallyu, or “Korean Wave,” is a widespread cultural movement that has brought aspects of South Korean culture—its music, food, television and clothing and jewelry styles—across Asia. South Koreans are by and large passionate about their unique culture, and welcome the opportunity to showcase it to tourists from other Asian countries, Europe and the United States. Despite its proximity to China, South Korea has developed its own distinctive aesthetic style—a style which is most visible in the ornately decorated, beautiful temples and in the homes of Koreans at every economic level. As a tourist, you may be looking for a way to bring home a piece of that distinctively South Korean style, and you can best do this with South Korea jewelry.
South-Korea-Diamond-Jewelry
Unlike the South Korea jewelry made for export (the country is one of the world’s leading producers of inexpensive costume jewelry), the South Korean rings, bracelets and necklaces sold in a genuine South Korea jewelry store that caters to the local market are of surprisingly exquisite quality, with craftsmanship and aesthetic elegance to match any ring available in a Western shop. In the older neighborhoods of Seoul, you can find dusty old South Korean jewelry shops that have been around through at least three governments, but are still selling the same traditional gold and jade South Korean jewelry, decorated with the ancient, traditional symbolic motifs that still resonate with young, modern South Koreans today. If you are looking for a traditional South Korea engagement ring, consider a ring set with quality South Korea diamonds, but if you just want a beautiful piece of jewelry to commemorate your trip, gemstones like blue jade are easier to find and more unique to the country.
Before buying jewelry in South Korea, it is a good idea to take some basic precautions to avoid disappointment later on. Unless you are in a major tourist center, most stores will only accept the local currency, the won, so be sure to trade in enough dollars for won at a reputable currency exchange center. Some more modern South Korea jewelry stores also accept credit card, which is a good option if you are buying something more valuable, like a South Korean engagement ring. No matter how you pay for it, make sure you get a tax refund voucher with your purchase; on your way out of the country, turn in your voucher to have most of your taxes refunded.

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