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Daniel U
I cannot say enough good things about my experience in purchasing a ring from Whiteflash. Becca is amazing and was really easy to work with. She was patient with all the questions that I had for the ring. From head height, setting, cut of the diamond, and natural vs lab grown. I love the ring and how it all came out. The details are great and the princess cut diamond in a 3 stone setting look really good. I have put it up to the light and the sparkle that it gets is amazing. It has a lot of fire to it when it comes to catching light and it has great aesthetic. I would definitely say that if you are looking for a quality piece of jewelry then Becca at Whiteflash is the person to talk to. They have a large collection and are able to get you custom pieces as needed.
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Sergio R
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one.
I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
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Amy P
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands.
We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
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Nimisha R
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
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Reggie A
I wanted to wait a couple of months before leaving this review to make sure the rings we got were high-quality. We’ve visited 3 other jewelers before deciding on Whiteflash. We were referred by a relative after their own positive experience.
Our consultant Liza was amazing. She super informative, patient and never pushy. We really appreciated that the whole process felt relaxed. Our custom order arrived in less than a month.
My partner’s custom ring turned out absolutely stunning! Liza helped bring our ideas together and used nature as inspiration to create something unique, beautiful and durable.
Overall, we had such a great experience with Whiteflash and haven’t had any issues with our rings so far. Highly recommend! :)
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Free FedEx Insured Shipping to Texas
Whiteflash provides FREE insured FedEx shipping, both within the United States and to over
70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing
the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious
Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more
About Us including our comprehensive package of
benefits and guarantees.
You are also cordially invited to see our products in person by visiting our lovely
retail store whenever your travels include Houston, Texas!
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary
A CUT ABOVE®, and a superb collection of brand name designer
settings. We also provide extensive
education to help you make a brilliant
choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer
questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of
information on our products and services, and providing you with a pressure free experience that you will
want to tell your friends about!
Below you will find reviews written by Whiteflash customers from Texas to give you a sense of their
experiences and the variety and quality of jewelry we produce.
December 04, 2025
I cannot say enough good things about my experience in purchasing a ring from Whiteflash. Becca is amazing and was really easy to work with. She was patient with all the questions that I had for the ring. From head height, setting, cut of the diamond, and natural vs lab grown. I love the ring and how it all came out. The details are great and the princess cut diamond in a 3 stone setting look really good. I have put it up to the light and the sparkle that it gets is amazing. It has a lot of fire to it when it comes to catching light and it has great aesthetic. I would definitely say that if you are looking for a quality piece of jewelry then Becca at Whiteflash is the person to talk to. They have a large collection and are able to get you custom pieces as needed.
Daniel U, Texas, USA
December 01, 2025
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one. I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
Sergio R, Texas, USA
November 25, 2025
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands. We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
Amy P, Texas, USA
November 24, 2025
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
Nimisha R, Texas, USA
Texas Diamond Engagement Rings and Jewelry
As the saying goes, they make things bigger in Texas, and that applies to diamond jewelry too. Texas cities like Houston and Dallas are rising to prominence in the international diamond scene, and for good reason: These cities offer incredible diamond jewelry values and selection to the discerning buyer.
The first step to understanding the Texas jewelry scene is checking out the website of the Texas Jewelers Association. Started in 1906, the TJA is a statewide organization designed to promote the Texas jewelry industry while ensuring that all jewelry customers in Texas are given fair and reputable service. The TJA helps ensure that all jewelry businesses in Texas adhere to a high code of conduct and ethical business standards. Most reputable Texas jewelers are affiliated with the TJA—make sure to ask and double check.
The best place to purchase Texas jewelry is in a locally-owned boutique, not a national chain brand. Smaller shops are able to provide customized solutions to every jewelry need, and will attend to you and your style and budget preferences with the kind of customer service the larger chain stores just can’t match.
Once you find a few local jewelry shops, look for a few key elements that will help you decide which jeweler is right for you. First, make sure there is a certified Graduate Gemologist (GG) on the premises. These highly trained experts know everything there is to know about diamonds and other gems, and will help you make the right choice. Next, ensure that the diamonds sold by this retailer come with reliable certification from an independent lab like the GIA or AGS. This is especially important when buying Texas engagement rings. Finally, ask the jeweler what kind of services and perks are provided—will the jeweler clean your purchase for free? Does he offer an upgrade policy so you can trade your diamond in for a more valuable one later on?
Luckily for you, Texas jewelers are among the best in the business—offering top-quality products and impeccable service at prices anyone can afford.