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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from UK to give you a sense of their experiences and the variety and quality of jewelry we produce.

United Kingdom fashion has always been a creative mixture of highbrow and lowbrow—of the downtown punks with royal elegance. No designer embodied this aesthetic better than Alexander McQueen, the Scottish designer whose couture was a mashup of Savile Row tailoring with urban-London boldness. That same British design aesthetic is exactly what you can find when you shop for United Kingdom jewelry—a little bit of high-fashion elegance, a little bit of counterculture alternative design, and a lot of brilliant mash-ups between the two.

Below you can read reviews from actual United Kingdom customers about their experiences with Whiteflash Ideal Diamonds and Fine Jewelry.

Start with Harry Winston—the ultimate name in United Kingdom diamonds. Jeweler to the royal family, and to British celebrities from Emma Watson to Adele, Harry Winston opened its signature flagship United Kingdom jewelry store on Bond Street in 2006. Jewelry shopping in this posh neighborhood may not be your cup of tea if your budget is more Primark than Alexander McQueen.

For a more accessible, but no less posh, shopping experience, visit Malcom Betts, in the Notting Hill neighborhood of London. Malcolm Betts, a London-based designer whose work is available in select American department stores such as Barney’s New York, is famous for a modern design sensibility that blends classic English refinement with an industrial, 21st century edge. Plus, Malcolm Betts offers some of the fastest turnaround times on high quality custom jewelry design anywhere in London.

If you are looking for authentic United Kingdom jewelry style in the tradition of true British punk, check out Stephen Einhorn, in the trendy Soho neighborhood of London. While he uses all high quality precious metals and stones, including some of the best ethically-sourced diamonds in the United Kingdom, Stephen Einhorn is beloved by locals for his innovative designs, creative use of traditional and unusual materials, and for authentically United Kingdom engagement rings that are far more creative and fashionable than the typical diamond solitaire.

If you are not looking for an engagement ring in the United Kingdom, but instead just want some clever, pretty costume jewelry to add to your daily wardrobe, head to the Notting Hill area of London and spend some time browsing the incredible jewelry displays at Octopus. This boutique has everything, from funky watches with bright plastic bands to earrings set with enameled teacups. While other boutiques in the area might offer a similar quirky sensibility, Octopus is the original, with pieces made by local United Kingdom designers, not in a factory in China. Octopus is also the perfect place to find that authentically British souvenir for friends back home—whether you are looking at an elegant Celtic bracelet handcrafted in Ireland for your best friend, or a quirky, kitschy pair of cufflinks with a photo of the Beatles for the British music fan in your life.

Teacup earrings or a diamond ring worth over a million pounds? Which is the authentic United Kingdom jewelry piece? The great thing about shopping for jewelry in the United Kingdom is that you never have to choose—you can just enjoy the unique mixture of high and low, seriousness and whimsy, that is so unique to this place.