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Free FedEx Insured Shipping to UK

Whiteflash provides FREE insured FedEx shipping, both within the United States and to over 70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!
Below you will find reviews written by Whiteflash customers from UK to give you a sense of their experiences and the variety and quality of jewelry we produce.


February 20, 2023
Whiteflash products are fantastic and the customer service superb. Becca guided me through the buying process and gave me confidence in ordering despite being based in the UK. Becca and the shipping team were impeccable in ensuring my item arrived - I would highly recommend anyone looking at Whiteflash from the UK or anywhere to go for it - you will get the very best quality for a good price (compared to UK) and brilliant customer service! Becca thank you.
Mark, UK
February 16, 2023
I live in the UK and wanted to replace a damaged engagement ring. I researched all usual retailers based in UK but nothing caught my eye. Whilst performing this daunting task many sites came up in US, James Allen and Blue Nile to name a few but I was extremely nervous about such a large transaction - not seeing the diamond and ring seemed an absolute crazy and foolish thing to purchase elsewhere. After 2 weeks and countless hours of searching I kept returning to Whiteflash, steered by firstly professional and later customer reviews. I needed to know they were reputable which was essential. From the first correspondence with knowledgeable and professional staff I felt reassured I was making the right choice. The heart & arrow diamond I had chosen for the ring was the one they advised so my home work paid off. The ring is everything and so much more I could have asked for. The HEARTS & ARROWS have pierced my ?? in a kaleidoscope of colours. A true meteor shower of shooting stars when you gaze at it. “Breathtaking”. Please don’t be apprehensive, Whiteflash are 100% safe & professional - every aspect was relayed to me meticulously from the first chat online. This exquisite, elegant ring is beyond spectacular and I feel so honoured and privileged to own it. Nothing compares to its beauty, it literally takes my breath away, my eyes never leave it. Thank you all so very very much.
Tracey B, UK
January 23, 2023
It was the best choice, still keep looking at how sparkly it is, just love it and thanks so much for your expert help!
Gayle F, UK
January 12, 2023
A great big thank you to Liza who helped finalize it all before 2023! During our first day of ring shopping together, we stumbled across a ring design that blew my fiancée away. She initially thought she wanted a solitaire princess cut diamond but changed her mind as soon as the ring was put on. The whole experience was magical for her, the shop assistant and food that followed afterwards. It seemed like no other ring would be able to top that memorable experience as well as the ring itself. We visited Hutton Garden's afterwards but there would be no real comparison. To cut the story shorter, after spending many weeks reading and searching on various diamond websites, I ultimately came to Whiteflash as a company repeatedly recommended by many. Liza was extremely patient with me while I asked lots of questions. She allowed me to compare multiple diamonds in video and gave me fantastic advice on which diamond she felt would offer the most fire/brilliance etc depending on the cut and size. The whole experience has been so fantastic that I have enjoyed sharing Whiteflash to friends, family and even strangers at an airport (much to the amusement of my fiancée). It's safe to say that Whiteflash was able to blow away both of our previous expectations. My fiancée loves how much the ring sparkles and knowing how much effort has been put into the researching process. She loves wearing it and being reminded of our special trip in the mountains. Thank you once again to Liza, Whiteflash and others who guided the decision making. It wouldn't have been possible without everyone.
Kai P, UK

United Kingdom Diamond Engagement Rings and Jewelry

United Kingdom fashion has always been a creative mixture of highbrow and lowbrow—of the downtown punks with royal elegance. No designer embodied this aesthetic better than Alexander McQueen, the Scottish designer whose couture was a mashup of Savile Row tailoring with urban-London boldness. That same British design aesthetic is exactly what you can find when you shop for United Kingdom jewelry—a little bit of high-fashion elegance, a little bit of counterculture alternative design, and a lot of brilliant mash-ups between the two.
Below you can read reviews from actual United Kingdom customers about their experiences with Whiteflash Ideal Diamonds and Fine Jewelry.
Start with Harry Winston—the ultimate name in United Kingdom diamonds. Jeweler to the royal family, and to British celebrities from Emma Watson to Adele, Harry Winston opened its signature flagship United Kingdom jewelry store on Bond Street in 2006. Jewelry shopping in this posh neighborhood may not be your cup of tea if your budget is more Primark than Alexander McQueen.
For a more accessible, but no less posh, shopping experience, visit Malcom Betts, in the Notting Hill neighborhood of London. Malcolm Betts, a London-based designer whose work is available in select American department stores such as Barney’s New York, is famous for a modern design sensibility that blends classic English refinement with an industrial, 21st century edge. Plus, Malcolm Betts offers some of the fastest turnaround times on high quality custom jewelry design anywhere in London.
If you are looking for authentic United Kingdom jewelry style in the tradition of true British punk, check out Stephen Einhorn, in the trendy Soho neighborhood of London. While he uses all high quality precious metals and stones, including some of the best ethically-sourced diamonds in the United Kingdom, Stephen Einhorn is beloved by locals for his innovative designs, creative use of traditional and unusual materials, and for authentically United Kingdom engagement rings that are far more creative and fashionable than the typical diamond solitaire.
If you are not looking for an engagement ring in the United Kingdom, but instead just want some clever, pretty costume jewelry to add to your daily wardrobe, head to the Notting Hill area of London and spend some time browsing the incredible jewelry displays at Octopus. This boutique has everything, from funky watches with bright plastic bands to earrings set with enameled teacups. While other boutiques in the area might offer a similar quirky sensibility, Octopus is the original, with pieces made by local United Kingdom designers, not in a factory in China. Octopus is also the perfect place to find that authentically British souvenir for friends back home—whether you are looking at an elegant Celtic bracelet handcrafted in Ireland for your best friend, or a quirky, kitschy pair of cufflinks with a photo of the Beatles for the British music fan in your life.
Teacup earrings or a diamond ring worth over a million pounds? Which is the authentic United Kingdom jewelry piece? The great thing about shopping for jewelry in the United Kingdom is that you never have to choose—you can just enjoy the unique mixture of high and low, seriousness and whimsy, that is so unique to this place.

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!