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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Utah to give you a sense of their experiences and the variety and quality of jewelry we produce.

In recent years, Salt Lake City, Utah, has proved itself to be a surprisingly cosmopolitan city with thriving arts, culture, and fashion sectors. If you want to buy jewelry in Utah, you will be shocked at your range of options—everything from high-end designer boutiques to funky hand-crafted jewelry stores. Utah jewelry stores are also known for fair prices, a keen design sensibility, and honest, fair customer service.

Here are the best Utah jewelers and stores selling jewelry in every category:

Best Antique Jewelry: Instead of visiting one antiques dealer, spend some time at the Capital City Antique Mall, where over 60 antiques vendors operate out of a single warehouse. In addition to quality antique jewelry from every time period imaginable, you will also find furniture, decor, and even clothing. You might walk away with a genuine 19th-century brooch or a funky Art Deco necklace. If you have fine antique jewelry to sell, this is the perfect place to do it as well.

Best Boutique: With their friendly sales staff, great prices, and incredible selection, it is only the icing on the cake that Casa Bella in Trolley Square also makes an effort to support local Utah jewelers and artisans by showcasing jewelry and accessories made right here in Utah. The selection at Casa Bella ranges from handmade beaded bracelets to vintage cocktail rings—and there is something for everyone, at every price point.

Best Crazy Shopping Experience: If you’ve never experienced the intensity and mad rush of the Overstock.com warehouse sale, you are in for an adventure. The doors to the warehouse of the popular bargain site open on Saturdays at 8 AM—and that’s when suburban moms, teenagers, hipsters, and fashion lovers scramble over each other to snag that perfect necklace or great pair of jeans that didn’t sell that week on the website. It’s an experience you won’t have anywhere else—and you just might walk away with a gorgeous and incredibly inexpensive piece of jewelry to boot!

Best Cutting Edge Jewelry: When you’re looking for a Utah engagement ring, you want classic, timeless design, but when you just want a statement piece to put the finishing touch on an outfit, you want something that will draw every eye in the room and start a conversation. That’s where Tempest Couture comes in. This small but expertly stocked boutique carries trend-setting clothing, jewelry, and accessories made by everyone from famous international designers to local Utah jewelers and artisans.

Best Diamond: If you are just looking for that perfect diamond, but don’t want to spend too much or trust those generic stores in the mall, you owe it to yourself to check out AAA Jewelers. What the simple store lacks in ambiance and high-end service it more than makes up for with an extensive inventory of high-quality loose diamonds and jewelry. If you are looking for a wider selection of ring settings and jewelry styles, take that loose diamond next door to affiliate jeweler Michael Angelo Jeweler’s, where the stone can be set into any setting your heart desires.

Best (Potential) Sale on Jewelry: A few years ago, local jeweler Goldsmith Co. announced a promotion that made people’s jaws drop and had women across the state praying for snow. Due to an unavoidable insurance policy charge, the jeweler announced that if it were to snow more than four inches at the store on a specific date, anything purchased on that day would be free. Alas, a snowstorm did not hit, but the stunt was remembered fondly by locals nonetheless.