Whiteflash announces expansion of A CUT ABOVE® Princess Super Ideal Diamonds

Whiteflash Inc. announced today a new promotion in celebration of their expanded line of A CUT ABOVE® Princess Diamonds - the stunning sister to their internationally recognized super ideal A CUT ABOVE® Hearts and Arrows Round Diamonds.

Whiteflash is executing on their long term plan to have the largest in-house inventory of AGS0 Ideal Princess cut diamonds of any jeweler in the world. Building and maintaining a world-class inventory of the most sought-after sizes and qualities in Certified Ideal princess cuts is a huge challenge as AGS Laboratory cut quality standards are intensely demanding. The requirements for A CUT ABOVE® Princess Super Ideal are another level higher making them the most elite princess cut diamonds in the world with light performance, fire and brilliance at the extremes.

According to Whiteflash CEO Debi Wexler “We are very proud to have developed the capability of bringing these extraordinary gems to the consumer market. A CUT ABOVE® Princess represents “the best of the best” and this is what inspires us as a company. We aim for the top in the quality of our diamonds, in the extensive information we provide about our products, our industry best assurance policies, and of course in the dedicated customer care that is the cornerstone of our success”.

As a full service manufacturing jeweler Whiteflash is highlighting their new expanded inventory of these remarkable gems by offering a discount of 10% on all diamond mountings with the purchase of any A CUT ABOVE® Princess. Promotion runs through July 30, 2011.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the ‘Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry showroom located in the upscale community of Sugar Land, TX.

For more information, log onto www.whiteflash.com or call toll free 877-612-6770