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Laura W
I had a wonderful experience ordering a lab diamond pendant from Whiteflash. It can be stressful ordering a piece of jewelry without seeing it in person first, but Liza was extremely helpful and answered all of my questions. I had the necklace customized with a slightly thicker chain, lobster claw clasp, and extender. The final piece was exactly what I wanted and much better quality than I found in local stores. I absolutely recommend Whiteflash!
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Austin H
I was looking for the best way to buy a diamond for my engagement ring, I used Claude to direct me to "the best place" to buy diamonds from, I asked for the industries (niche enthusiast community's) conclusion on where to buy diamonds from. Top of the list as the "premium best choice" was Whiteflash with the added caveat that they are also more expensive. They were in fact not more expensive. I found so many actually quality properly cut diamonds for extremely cheap, then I directly compared to other big name online retailers, every time they would be selling comparable graded diamonds for often at least double the price or more.
I was blown away by the "Premium retailer" in the industry being the actual best go to for quality and price. When I am financially able to I am 100% going to upgrade to an "A cut above diamond" The imaging and ASET images are do perfect I learned so much about diamonds from Whiteflash. I paid $800 for a 2.44 carat with almost perfect brilliance and cut with VVS2 Clarity. I am Happy :)
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Ewell B
I picked up the ring today, it's gorgeous, My wife loves it. Really great experience working with Whiteflash.
read more
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Tu T
Easy to navigate, and tons of options to select the perfect diamonds with thoroughly listed details and photos (if available). I wanted to ensure the diamonds I bought were of the best cut quality possible and they too prioritized cut with their “a cut above” rated diamonds showing up first by default. All ideal cuts had several types of photos under various lights if you’re into that. I bought earring settings and when purchased with diamonds they set them for free! I especially liked the ability to select between natural and lab grown easily. They also have a feature where you can select multiple diamonds with similar features and sizes for things like earrings so that you get “matching” pairs with all the details of both diamonds! Fast shipping (although to no fault of white flash, fed ex was delayed by 2 days), however the option to ship to a FedEx secure pickup was amazing so then you don’t have to wait at home or be afraid of the package getting stolen or lost on your property. Customer service was also top notch, got an individualized email from a consultant (and a phone call) to ensure my experience was met and if I had needed any additional assistance. Highly recommend white flash.
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Sue D
There was a slight shipping delay on my earrings, but I was able to pick them up yesterday. They are just gorgeous! And you are right the lab created diamonds look just like my other diamonds. I am very happy with this purchase and I appreciate your help and encouragement in making it happen.
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Free FedEx Insured Shipping to Arizona
Whiteflash provides FREE insured FedEx shipping, both within the United States and to over
70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing
the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious
Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more
About Us including our comprehensive package of
benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary
A CUT ABOVE®, and a superb collection of brand name designer
settings. We also provide extensive
education to help you make a brilliant
choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer
questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of
information on our products and services, and providing you with a pressure free experience that you will
want to tell your friends about!
Below you will find reviews written by Whiteflash customers from Arizona to give you a sense of their
experiences and the variety and quality of jewelry we produce.
August 15, 2026
I had a wonderful experience ordering a lab diamond pendant from Whiteflash. It can be stressful ordering a piece of jewelry without seeing it in person first, but Liza was extremely helpful and answered all of my questions. I had the necklace customized with a slightly thicker chain, lobster claw clasp, and extender. The final piece was exactly what I wanted and much better quality than I found in local stores. I absolutely recommend Whiteflash!
Laura W, Arizona, USA
July 01, 2026
I was looking for the best way to buy a diamond for my engagement ring, I used Claude to direct me to "the best place" to buy diamonds from, I asked for the industries (niche enthusiast community's) conclusion on where to buy diamonds from. Top of the list as the "premium best choice" was Whiteflash with the added caveat that they are also more expensive. They were in fact not more expensive. I found so many actually quality properly cut diamonds for extremely cheap, then I directly compared to other big name online retailers, every time they would be selling comparable graded diamonds for often at least double the price or more. I was blown away by the "Premium retailer" in the industry being the actual best go to for quality and price. When I am financially able to I am 100% going to upgrade to an "A cut above diamond" The imaging and ASET images are do perfect I learned so much about diamonds from Whiteflash. I paid $800 for a 2.44 carat with almost perfect brilliance and cut with VVS2 Clarity. I am Happy :)
Austin H, Arizona, USA
June 04, 2026
I picked up the ring today, it's gorgeous, My wife loves it. Really great experience working with Whiteflash.
Ewell B, Arizona, USA
November 22, 2025
Easy to navigate, and tons of options to select the perfect diamonds with thoroughly listed details and photos (if available). I wanted to ensure the diamonds I bought were of the best cut quality possible and they too prioritized cut with their “a cut above” rated diamonds showing up first by default. All ideal cuts had several types of photos under various lights if you’re into that. I bought earring settings and when purchased with diamonds they set them for free! I especially liked the ability to select between natural and lab grown easily. They also have a feature where you can select multiple diamonds with similar features and sizes for things like earrings so that you get “matching” pairs with all the details of both diamonds! Fast shipping (although to no fault of white flash, fed ex was delayed by 2 days), however the option to ship to a FedEx secure pickup was amazing so then you don’t have to wait at home or be afraid of the package getting stolen or lost on your property. Customer service was also top notch, got an individualized email from a consultant (and a phone call) to ensure my experience was met and if I had needed any additional assistance. Highly recommend white flash.
Tu T, Arizona, USA
Arizona Diamond Engagement Rings and Jewelry
Buying jewelry in Arizona does not mean that you are stuck with a tacky selection of “pueblo-inspired” turquoise and silver necklaces and bracelets. With an up-and-coming cultural scene and a strong showing by local Arizona jewelers and designers, the Arizona jewelry and clothing shopping scene has never looked better. For sheer variety and aesthetic sensibility, the winner of the Arizona jewelry shopping contest is definitely Phoenix—you can find everything from a whimsical brooch designed by a local artist to a Tory Burch necklace at 90% off here in Phoenix.
Best Engagement Rings – If you are looking for a Phoenix engagement ring, you’ll want to head straight for C&G Jewelers. Since 1948, the staff of C&G has been helping budget-conscious fashion lovers and hapless boyfriends find the perfect piece of diamond jewelry for themselves and their significant others, respectively. C&G offers good prices on gold and fine jewelry, and has a wide selection of watches, gemstones, and bridal jewelry—but they are most known for the down-home, friendly service and warm atmosphere that can make even the most stressful shopping trip suddenly seem fun.
Best DIY—If you want to take the DIY concept very seriously, you can’t do better than Phoenix. The Four Peaks Amethyst Mine is an actual functioning mine that produces real, jewelry-quality gemstones. You can’t mine the gem yourself, of course, but you can pick your very own newly-mined amethyst from the gift shop and have it set into the jewelry setting of your choice. It doesn’t get more “Arizona engagement ring” than a gem that was actually mined in Arizona!
If you are looking for a more traditional DIY jewelry shop, check out D&I Beads. A full-service bead shop with everything from jewelry-making classes to a full selection of pearl, semi-precious and crystal beads, D&I is heaven in a shop for anyone who dreams of making their own beaded masterpieces.
Best Vintage – Everything from the typeset on the website to the display in the window tell you that Frances Vintage is exactly the kind of vintage store you’ve been looking for. The selection of apparel, accessories, home decor and baby gear is all hand-picked, and much of it is created by local Arizona jewelers and artisans. Think of it as Etsy in a shop! Best Costume Jewelry—When you buy costume jewelry, you are looking for great prices, on-trend pieces, and reasonably quality that will last at least as long as the trend. For all this and more, visit The M Jeweler in Phoenix. Wall-to-wall dazzle includes gems like real-looking faux pearls, trendy plastic, wood and glass bangles, wedding-worthy faux diamond tiaras and necklaces, and sparkly gems and baubles for every occasion. This may not be the place to find your perfect engagement ring, but you will fall in love over and over again—and at prices like this, you can actually afford it!
Best Crazy Shopping Experience – It wouldn’t be an article about the Phoenix jewelry shopping experience without a mention of Last Chance Nordstrom, a Phoenix tradition that is as sacred as any other we have. Last Chance is the place where all the returned Nordstrom merchandise is sold as-is at crazy-low prices. The shopping experience may be intense, and the competition for that Chloe handbag or Kate Spade necklace may be tough, but the feeling of pure joy when you walk out with your hard-won purchases is like nothing else on earth.