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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Arizona to give you a sense of their experiences and the variety and quality of jewelry we produce.

Buying jewelry in Arizona does not mean that you are stuck with a tacky selection of “pueblo-inspired” turquoise and silver necklaces and bracelets. With an up-and-coming cultural scene and a strong showing by local Arizona jewelers and designers, the Arizona jewelry and clothing shopping scene has never looked better. For sheer variety and aesthetic sensibility, the winner of the Arizona jewelry shopping contest is definitely Phoenix—you can find everything from a whimsical brooch designed by a local artist to a Tory Burch necklace at 90% off here in Phoenix.

Best Engagement Rings – If you are looking for a Phoenix engagement ring, you’ll want to head straight for C&G Jewelers. Since 1948, the staff of C&G has been helping budget-conscious fashion lovers and hapless boyfriends find the perfect piece of diamond jewelry for themselves and their significant others, respectively. C&G offers good prices on gold and fine jewelry, and has a wide selection of watches, gemstones, and bridal jewelry—but they are most known for the down-home, friendly service and warm atmosphere that can make even the most stressful shopping trip suddenly seem fun.

Best DIY—If you want to take the DIY concept very seriously, you can’t do better than Phoenix. The Four Peaks Amethyst Mine is an actual functioning mine that produces real, jewelry-quality gemstones. You can’t mine the gem yourself, of course, but you can pick your very own newly-mined amethyst from the gift shop and have it set into the jewelry setting of your choice. It doesn’t get more “Arizona engagement ring” than a gem that was actually mined in Arizona!

If you are looking for a more traditional DIY jewelry shop, check out D&I Beads. A full-service bead shop with everything from jewelry-making classes to a full selection of pearl, semi-precious and crystal beads, D&I is heaven in a shop for anyone who dreams of making their own beaded masterpieces.

Best Vintage – Everything from the typeset on the website to the display in the window tell you that Frances Vintage is exactly the kind of vintage store you’ve been looking for. The selection of apparel, accessories, home decor and baby gear is all hand-picked, and much of it is created by local Arizona jewelers and artisans. Think of it as Etsy in a shop! Best Costume Jewelry—When you buy costume jewelry, you are looking for great prices, on-trend pieces, and reasonably quality that will last at least as long as the trend. For all this and more, visit The M Jeweler in Phoenix. Wall-to-wall dazzle includes gems like real-looking faux pearls, trendy plastic, wood and glass bangles, wedding-worthy faux diamond tiaras and necklaces, and sparkly gems and baubles for every occasion. This may not be the place to find your perfect engagement ring, but you will fall in love over and over again—and at prices like this, you can actually afford it!

Best Crazy Shopping Experience – It wouldn’t be an article about the Phoenix jewelry shopping experience without a mention of Last Chance Nordstrom, a Phoenix tradition that is as sacred as any other we have. Last Chance is the place where all the returned Nordstrom merchandise is sold as-is at crazy-low prices. The shopping experience may be intense, and the competition for that Chloe handbag or Kate Spade necklace may be tough, but the feeling of pure joy when you walk out with your hard-won purchases is like nothing else on earth.