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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Florida to give you a sense of their experiences and the variety and quality of jewelry we produce.

Shopping in Florida does not have to be all about overpriced touristy shops and under-stylish beachside surf stores. The Sunshine State has plenty of glamorous, subtle, and elegant shopping destinations—if you know where to look. So whether you are searching for the perfect Florida engagement ring in Miami, or want to find a memorable diamond necklace in Jacksonville, a quick Internet search is all you need to be on your way!

In the Miami area, malls of every size and style abound. For the outdoor, European-style pedestrian mall experience, try Collins Avenue and Lincoln Road. For the all-American sport of bargain hunting, visit the Aventura Mall in nearby Aventura. If your taste in fashion and jewelry is more Cartier and Chanel, stop in at the Bal Harbour Shops. For a view of Biscayne Bay as beautiful as anything in the shops, visit the Bayside Marketplace. For a laid-back, Mediterranean-style day of shopping, eating and drinking, try Coconut Grove’s Coco Walk. Finally, for a carefully curated selection of designer favorites like Jimmy Choo and Neiman Marcus, go to the Village of Merrick Park.

But the best Florida jewelers are not necessarily going to be found inside a mall. Sure, you can get the requisite Florida jewelry uniform of oversized hoop earrings and a long pendant necklace at any chain store, but for the individualized attention and expert customer service you need for a major jewelry purchase, you’re going to have to leave the mall behind and seek out some of the lesser-known Florida jewelers.

In Downtown Miami, locals swear by Richard’s Gems and Jewelry, a family-owned shop that has been providing the Miami community with quality engagement rings and wedding bands since 1984. Meanwhile, those looking for a high-end watch or another quality piece of fine jewelry would do well to try Rainbow Jewelry Miami, a hidden treasure of brand-name watches and jewelry at great prices. And for the kind of old-fashioned service you thought no longer existed, visit Buchwald Jewelers.

Over in Fort Lauderdale, you have the opportunity to visit JR Jewelers, a locally owned jewelry boutique that is especially well known for carrying one of the largest inventories of diamonds and gemstones in all of Southern Florida. Downtown Fort Lauderdale is also home to one of the three South Florida locations of mini-chain Beverly’s Jewelers.

These are only a few of the many Florida jewelers that will change your expectations of what Florida jewelry is all about. Whether you are looking for a dazzling engagement ring for your beachside proposal, or a dramatic pair of earrings you can wear to a sizzling South Beach party, Florida’s jewelers have got you covered.