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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

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Below you will find reviews written by Whiteflash customers from China to give you a sense of their experiences and the variety and quality of jewelry we produce.

Every year, Westerners are becoming more and more aware of the level of sophistication and modernity that is to be found in Chinese culture, business, and technology. And it isn’t only the famous cities like Shanghai and Olympics-hosting Beijing getting all the attention—Guangzhou, the capital of the historic Guangdong district of China, is receiving newfound Western attention for its industry, manufacturing, technology, and increasingly, its shopping. One industry that combines the age-old arts and culture of the Chinese heritage with the modern technology and high-tech craftsmanship so prevalent in the country is the jewelry industry. In Guangzhou, jewelry manufacturers are taking traditional Chinese motifs and materials and using modern technology to produce these pieces at a quality and cost not even imaginable only a few years ago. That means, for the first time, Guangzhou jewelry stores are able to produce and export traditional as well as fashionable fine jewelry to the rest of China and to the world.

A visitor to the Guangzhou jewelry market should start her travels at the famous Liwan Plaza Jewelry Market. In Guangzhou, as in other areas of China, markets are organized according to merchandise, with many vendors for the same type of merchandise grouped into a single market. This approach helps customers take in and compare many sources, styles, and models before settling on a final purchase, and also helps businesses collaborate to lower the cost of labor and supplies. In the Liwan Plaza Jewelry Market of Guangzhou, this approach has resulted in a dazzling seven-story modern mall with over 2,000 individual vendors. In addition to Guangzhou jewelry stores selling traditional jade and pearl jewelry, this market has hundreds of vendors that each specialize in one particular gem or material, whether it is coral, silver, leather, gold, or semi-precious stones. Plus, a basement shipping center helps customers pack and ship their purchases to their native countries.

For costume jewelry, visitors to the province usually go to the Xijiao Jewelry Market. Made of two interconnected buildings housing a dizzying number of vendors, this jewelry market specializes in costume and fashion jewelry. No Guangzhou diamonds here—although many pieces are of high quality, nearly all are made with relatively inexpensive materials like crystal and semi-precious stones. In addition to the jewelry, this market also specializes in hair accessories, bridal accessories, and even jewelry packaging and display products geared for the wholesale market. Guangzhou rings, sold here at this market, are relatively inexpensive and especially sought after by merchants looking for products to bring to the international market.