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Free FedEx Insured Shipping to UK

Whiteflash provides FREE insured FedEx shipping, both within the United States and to over 70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!
Below you will find reviews written by Whiteflash customers from UK to give you a sense of their experiences and the variety and quality of jewelry we produce.


February 20, 2023
Whiteflash products are fantastic and the customer service superb. Becca guided me through the buying process and gave me confidence in ordering despite being based in the UK. Becca and the shipping team were impeccable in ensuring my item arrived - I would highly recommend anyone looking at Whiteflash from the UK or anywhere to go for it - you will get the very best quality for a good price (compared to UK) and brilliant customer service! Becca thank you.
Mark, UK
February 16, 2023
I live in the UK and wanted to replace a damaged engagement ring. I researched all usual retailers based in UK but nothing caught my eye. Whilst performing this daunting task many sites came up in US, James Allen and Blue Nile to name a few but I was extremely nervous about such a large transaction - not seeing the diamond and ring seemed an absolute crazy and foolish thing to purchase elsewhere. After 2 weeks and countless hours of searching I kept returning to Whiteflash, steered by firstly professional and later customer reviews. I needed to know they were reputable which was essential. From the first correspondence with knowledgeable and professional staff I felt reassured I was making the right choice. The heart & arrow diamond I had chosen for the ring was the one they advised so my home work paid off. The ring is everything and so much more I could have asked for. The HEARTS & ARROWS have pierced my ?? in a kaleidoscope of colours. A true meteor shower of shooting stars when you gaze at it. “Breathtaking”. Please don’t be apprehensive, Whiteflash are 100% safe & professional - every aspect was relayed to me meticulously from the first chat online. This exquisite, elegant ring is beyond spectacular and I feel so honoured and privileged to own it. Nothing compares to its beauty, it literally takes my breath away, my eyes never leave it. Thank you all so very very much.
Tracey B, UK
January 23, 2023
It was the best choice, still keep looking at how sparkly it is, just love it and thanks so much for your expert help!
Gayle F, UK
January 12, 2023
A great big thank you to Liza who helped finalize it all before 2023! During our first day of ring shopping together, we stumbled across a ring design that blew my fiancée away. She initially thought she wanted a solitaire princess cut diamond but changed her mind as soon as the ring was put on. The whole experience was magical for her, the shop assistant and food that followed afterwards. It seemed like no other ring would be able to top that memorable experience as well as the ring itself. We visited Hutton Garden's afterwards but there would be no real comparison. To cut the story shorter, after spending many weeks reading and searching on various diamond websites, I ultimately came to Whiteflash as a company repeatedly recommended by many. Liza was extremely patient with me while I asked lots of questions. She allowed me to compare multiple diamonds in video and gave me fantastic advice on which diamond she felt would offer the most fire/brilliance etc depending on the cut and size. The whole experience has been so fantastic that I have enjoyed sharing Whiteflash to friends, family and even strangers at an airport (much to the amusement of my fiancée). It's safe to say that Whiteflash was able to blow away both of our previous expectations. My fiancée loves how much the ring sparkles and knowing how much effort has been put into the researching process. She loves wearing it and being reminded of our special trip in the mountains. Thank you once again to Liza, Whiteflash and others who guided the decision making. It wouldn't have been possible without everyone.
Kai P, UK

London Diamond Engagement Rings and Jewelry

If you looking for an engagement ring in London look no further than Whiteflash.com. The best place to buy engagement rings, custom designed rings, diamonds in London is Whiteflash. Of all the engagement ring shops and websites available to the discerning British community, Whiteflash is the one place where you know you will get unparalleled diamond quality, and of course, good old fashioned friendly service. Looking for a loose diamond in the City of London? Looking for an engagement ring to match any future princesses of England you might meet?
Below you can read reviews from actual United Kingdom customers about their experiences with Whiteflash Ideal Diamonds and Fine Jewelry.
There’s a lot of jewellery in the UK, but to find a one-of-a-kind A CUT ABOVE® diamond engagement ring, dear citizens of England, you have to go to Whiteflash. In their eleven years in the business, Whiteflash has learned what the London community wants—beautiful, top quality engagement rings and wedding bands in refined, traditional styles. From a replica of Kate Middleton’s famous engagement ring, to a classic and traditional solitaire, Whiteflash knows what you want.
The British have always been known for their impeccable style and elegance—as visitors can see at landmarks from Westminster Abbey to Covent Gardens, and it is no different when it comes to perfect diamonds. Since Whiteflash is primary an e-tailer, they can provide reasonable prices on the highest quality diamonds that London-based jewelers just can’t match. Whiteflash’s easy-to-use website and diamond consultants will help you build your dream engagement ring and then ship it to you—it’s fast and easy! Whether you plan on proposing in front of Buckingham Palace, in true British fashion, after an evening at a West End Theatre, during a romantic picnic at the Royal Parks, or even at an Arsenal football game, when you pull out an A CUT ABOVE® ring, she is sure to say yes! Kate Middleton doesn’t have to be the only one with an engagement ring in London worthy of the British Museum; for engagement rings, wedding bands, and any other kind of diamond jewellery, trust Whiteflash to provide top-notch diamonds and the best customer service.

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!