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Free FedEx Insured Shipping to New York

Whiteflash provides FREE insured FedEx shipping, both within the United States and to over 70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!
Below you will find reviews written by Whiteflash customers from New York to give you a sense of their experiences and the variety and quality of jewelry we produce.

RECENT REVIEWS

She loves the ring!!! It’s beautiful.
January 05, 2026
I rarely write reviews — good or bad. However, Whiteflash truly deserves one, and in the best possible way. I’m very impressed. After doing my latest research, I learned that Whiteflash is regarded as one of the highest-rated online diamond retailers. Now, as a customer, I completely understand why and can personally attest to that reputation. I primarily worked with Becca and Jennifer — both GIA-accredited and both outstanding. [As a side note, the CEO, Debi, personally responded to my initial inquiry to help connect me with the right person (Becca). When does that ever happen? Especially for an engagement ring purchase, that level of involvement went a very long way with me. Thank you, Debi!] This is the second engagement ring I’ve purchased, and the second time I’ve used an online retailer. While my experience with the first (also reputable) company wasn’t bad, it felt transactional — I was just another name in a queue. My overall satisfaction was “okay” at best. Moreover, whenever there was a question, someone new always responded; communication did not feel cohesive. Whiteflash has been the complete opposite. From what I’ve seen, many of their team members are GIA-accredited, and I know Becca and Jennifer are. Having direct access to knowledgeable, non-commissioned experts truly matters to me, especially on a purchase this meaningful. I came in with a strong idea of the diamond and setting I wanted to explore, and Becca took the time to walk through the stone, the setting, pricing, other options in detail. She explained why she liked the stone, backing her opinions with qualifications — not sales talk. She also followed up consistently by both phone and email to answer every question I had. Even after the sale, the service didn’t stop. I left a message in Whiteflash’s chat late on a Friday night and received a direct phone call from Jennifer on Saturday morning to follow up. I never would have expected weekend outreach — especially after the purchase was complete. The ring itself is stunning (a Simon G. setting with an Expert Selection diamond), but what truly sets Whiteflash apart is the customer experience. Despite being a prominent company, I always felt valued — never like “just a one-time buyer.” In fact, the experience felt more like working with a high-end brick-and-mortar jeweler than an online retailer, which is impressive considering I live roughly 1,700 miles away. Going in, despite all the positive reviews I’d read, I assumed the high-quality product (i.e., the ring) would be the main strength, and that customer service might be the weak link. I was wrong. The customer experience is just as exceptional as the ring. Simply put, other online retailers don’t shine as bright as Whiteflash — by any metric. I will absolutely be a repeat customer. As for engagement rings, though? I’m very glad the final one I ever bought came from Whiteflash. I already know it’s the only one I’ll need.
Rodd P, New York, USA
She loves the ring!!! It’s beautiful.
January 05, 2026
I rarely write reviews — good or bad. However, Whiteflash truly deserves one, and in the best possible way. I’m very impressed. After doing my latest research, I learned that Whiteflash is regarded as one of the highest-rated online diamond retailers. Now, as a customer, I completely understand why and can personally attest to that reputation. I primarily worked with Becca and Jennifer — both GIA-accredited and both outstanding. [As a side note, the CEO, Debi, personally responded to my initial inquiry to help connect me with the right person (Becca). When does that ever happen? Especially for an engagement ring purchase, that level of involvement went a very long way with me. Thank you, Debi!] This is the second engagement ring I’ve purchased, and the second time I’ve used an online retailer. While my experience with the first (also reputable) company wasn’t bad, it felt transactional — I was just another name in a queue. My overall satisfaction was “okay” at best. Moreover, whenever there was a question, someone new always responded; communication did not feel cohesive. Whiteflash has been the complete opposite. From what I’ve seen, many of their team members are GIA-accredited, and I know Becca and Jennifer are. Having direct access to knowledgeable, non-commissioned experts truly matters to me, especially on a purchase this meaningful. I came in with a strong idea of the diamond and setting I wanted to explore, and Becca took the time to walk through the stone, the setting, pricing, other options in detail. She explained why she liked the stone, backing her opinions with qualifications — not sales talk. She also followed up consistently by both phone and email to answer every question I had. Even after the sale, the service didn’t stop. I left a message in Whiteflash’s chat late on a Friday night and received a direct phone call from Jennifer on Saturday morning to follow up. I never would have expected weekend outreach — especially after the purchase was complete. The ring itself is stunning (a Simon G. setting with an Expert Selection diamond), but what truly sets Whiteflash apart is the customer experience. Despite being a prominent company, I always felt valued — never like “just a one-time buyer.” In fact, the experience felt more like working with a high-end brick-and-mortar jeweler than an online retailer, which is impressive considering I live roughly 1,700 miles away. Going in, despite all the positive reviews I’d read, I assumed the high-quality product (i.e., the ring) would be the main strength, and that customer service might be the weak link. I was wrong. The customer experience is just as exceptional as the ring. Simply put, other online retailers don’t shine as bright as Whiteflash — by any metric. I will absolutely be a repeat customer. As for engagement rings, though? I’m very glad the final one I ever bought came from Whiteflash. I already know it’s the only one I’ll need.
Rodd P, New York, USA
She loved the ring and especially the diamond!
December 30, 2025
I cannot say enough great things about working with Becca. From start to finish, she was incredibly transparent, knowledgeable, and genuinely focused on helping me make the right decision. Buying a diamond can be overwhelming, but Becca made the entire process feel clear, comfortable, and even exciting. She went above and beyond by providing detailed ASET/Idealscope images, photos, and videos of the selected diamond, which made a huge difference in understanding its quality and performance. Becca’s professionalism, responsiveness, and attention to detail were exceptional. Thanks to her guidance, I felt completely confident in my purchase and couldn’t be happier with the result. I would highly recommend Becca to anyone looking for expert advice, transparency, and an outstanding diamond-buying experience.
Jimmy Y, New York, USA
Love it!!
December 29, 2025
Absolutely beautiful - love it!! Happy holiday and many thanks!
Xue L, New York, USA

New York Diamond Engagement Rings and Jewelry

If you are looking for an Engagement Ring in New York, look no further than Whiteflash.com The best place to buy engagement rings, custom designed rings, diamonds in New York is Whiteflash. The most well-informed NYC customers know—for real diamond quality, you can’t beat the A CUT ABOVE® stone. Of all the engagement ring shops available to the trend-setting New York diamond consumer, whether on Fifth Avenue or in the heart of Times Square, Whiteflash is the one place where you know you will get unparalleled diamond quality, and of course, good old fashioned friendly service. Whether you are looking for a diamond bangle in Brooklyn, a solitaire in Staten Island, or a pair of earrings on the East Side, Whiteflash has the diamond jewelry you want. New York is often said to be the world’s diamond jewelry capital—there are so many diamond jewelers in NY, why shop online? But real New Yorkers know the power of the web when it comes to shopping for everything from groceries to clothes—unlimited selection, unparalleled convenience, and unbelievable prices.
Below you can read reviews from actual United States customers about their experiences with Whiteflash Ideal Diamonds and Fine Jewelry.
There’s a lot of jewelry in the New York area, and certainly many jewelry stores in Manhattan’s Diamond District that will show you sparkly diamonds, but to find a one-of-a-kind A CUT ABOVE® diamond engagement ring, New Yorkers, you have to go to Whiteflash. In their eleven years in the business, Whiteflash has learned what the savvy New York community wants—beautiful, top quality engagement rings and wedding bands in fashion-forward and refined styles. Since Whiteflash is primary an e-tailer, they can provide reasonable prices on the highest quality diamonds, and with high-tech diamond imaging equipment and the most reliable diamond certificates, you always know what you are getting. There’s no need to overpay in a ritzy New York diamond jewelry store, and no reason to doubt the authenticity and quality of a wholesale, uncertified stone. Whiteflash’s easy-to-use website and friendly agents will help you build your dream engagement ring and then ship it to you overnight—for free!
New York is the city of romance—no wonder its landmarks like the Empire State Building, Metropolitan Opera at Lincoln Center, Grand Central Station, and the Brooklyn Bridge have been used as backdrops for the most romantic scenes in all our favorite movies. Whether you plan to propose in a rowboat in Central Park, at intermission at a hot Broadway show, or at a Yankees game, when you whip out the A CUT ABOVE® stone, she is sure to say yes! For engagement rings in New York wedding bands, and any other kind of diamond jewelry, trust Whiteflash to provide top-notch diamonds and the best customer service.

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
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