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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from China to give you a sense of their experiences and the variety and quality of jewelry we produce.

Whether you live in the city, in the nearby metropolitan area, or are visiting Shanghai for the very first time, if you’ve never spent any time in Shanghai’s famous markets, then you are overdue for a visit. Unlike American markets or marketplaces in many places in the world, Shanghai’s markets are often organized according to product, so each location hosts many vendors selling similar products. This strategy can often bring prices down, give the customer the widest possible range of styles and models, and make it easy to comparison shop between different vendors in the same market. The Shanghai jewelry market is no different—having so many jewelers and jewelry vendors under the same roof gives the customer access to a level of selection and quality that would be difficult to attain in a Shanghai jewelry store.

One of the most popular Shanghai jewelry market is the Hong Qiao New World Pearl Market. Although this large marketplace specialized in freshwater pearls and pearl jewelry, shoppers can also find crystals, gemstones, and other high quality jewelry. Although it is located a little off the beaten track for most tourists, the long daily hours and great prices make it worth the trek. The three-floor mall-like complex also has a large variety of stores catering to Western tastes and selling everything from golf equipment to shoes. On the second level, where the pearls are sold, Mandarin is the preeminent language, but many vendors do speak some English as well. Remember to bargain for your purchases—experts recommend trying to pay only half the ticket price, as most goods are marked up initially with the expectation that customers will try to bargain.

Pearl’s Circles Wholesale Pearl and Jewelry Market is another favorite Shanghai jewelry shopping destination. The style of merchandise available is similar to the Hong Qiao market, but this market is somewhat smaller and more manageable for a first-time visitor. Plus, many of the vendors are exceptionally friendly to tourists and will even string a custom necklace of pearls or beads while you wait! Both of these markets are great places to find Shanghai rings, necklaces and other jewelry souvenirs to take home.

For costume jewelry, souvenirs, and designer knockoffs, visit the Shanghai Longhua Fashion and Gift Market. You can find anything from Shanghai souvenirs to jewelry to t-shirts to fake Apple products at this bustling outdoor market, which is a favorite of locals and tourists alike. Remember to bargain for your souvenirs and jewelry, especially if you make one large purchase at a single stall!

However, to find Shanghai diamonds that are of reputable quality and are certified, you are best served going to one of Shanghai’s jewelry stores, not a market. The prices and selection may not be as dazzling, but you will be given attentive customer service and a trustworthy product.