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Daniel U
I cannot say enough good things about my experience in purchasing a ring from Whiteflash. Becca is amazing and was really easy to work with. She was patient with all the questions that I had for the ring. From head height, setting, cut of the diamond, and natural vs lab grown. I love the ring and how it all came out. The details are great and the princess cut diamond in a 3 stone setting look really good. I have put it up to the light and the sparkle that it gets is amazing. It has a lot of fire to it when it comes to catching light and it has great aesthetic. I would definitely say that if you are looking for a quality piece of jewelry then Becca at Whiteflash is the person to talk to. They have a large collection and are able to get you custom pieces as needed.
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Sergio R
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one.
I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
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Amy P
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands.
We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
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Nimisha R
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
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Reggie A
I wanted to wait a couple of months before leaving this review to make sure the rings we got were high-quality. We’ve visited 3 other jewelers before deciding on Whiteflash. We were referred by a relative after their own positive experience.
Our consultant Liza was amazing. She super informative, patient and never pushy. We really appreciated that the whole process felt relaxed. Our custom order arrived in less than a month.
My partner’s custom ring turned out absolutely stunning! Liza helped bring our ideas together and used nature as inspiration to create something unique, beautiful and durable.
Overall, we had such a great experience with Whiteflash and haven’t had any issues with our rings so far. Highly recommend! :)
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Free FedEx Insured Shipping to Texas
Whiteflash provides FREE insured FedEx shipping, both within the United States and to over
70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing
the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious
Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more
About Us including our comprehensive package of
benefits and guarantees.
You are also cordially invited to see our products in person by visiting our lovely
retail store whenever your travels include Houston, Texas!
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary
A CUT ABOVE®, and a superb collection of brand name designer
settings. We also provide extensive
education to help you make a brilliant
choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer
questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of
information on our products and services, and providing you with a pressure free experience that you will
want to tell your friends about!
Below you will find reviews written by Whiteflash customers from Texas to give you a sense of their
experiences and the variety and quality of jewelry we produce.
December 04, 2025
I cannot say enough good things about my experience in purchasing a ring from Whiteflash. Becca is amazing and was really easy to work with. She was patient with all the questions that I had for the ring. From head height, setting, cut of the diamond, and natural vs lab grown. I love the ring and how it all came out. The details are great and the princess cut diamond in a 3 stone setting look really good. I have put it up to the light and the sparkle that it gets is amazing. It has a lot of fire to it when it comes to catching light and it has great aesthetic. I would definitely say that if you are looking for a quality piece of jewelry then Becca at Whiteflash is the person to talk to. They have a large collection and are able to get you custom pieces as needed.
Daniel U, Texas, USA
December 01, 2025
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one. I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
Sergio R, Texas, USA
November 25, 2025
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands. We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
Amy P, Texas, USA
November 24, 2025
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
Nimisha R, Texas, USA
Sugar Land Diamond Engagement Rings and Jewelry
Sugar Land, just a few miles southwest of the city limits of Houston, Texas, is a thriving community. With beautiful master planned residential neighborhoods, shopping and entertainment, it is no wonder that Sugar Land is one of the fastest growing municipalities in the state. And with the arrival of Whiteflash and the opening of the new
Whiteflash showroom, Sugar Land now is a place to find the “best of the best” in certified diamonds and fine jewelry.
Below are reviews from actual customers across the country and across the globe discussing their experience with Whiteflash Ideal Diamonds and Fine Jewelry.
The Sugar Land jewelry scene already features several well established jewelers. With our internationally acclaimed
A CUT ABOVE® Diamonds, Whiteflash will add significantly to quality of fine jewelry available in this upscale community. Our new showroom is located in the heart of Sugar Land (in the middle of the Town Square development), putting Whiteflash conveniently just steps away from City Hall.
In addition to world-class certified ideal diamonds, Whiteflash features some of the finest quality engagement rings available anywhere. We not only manufacture our own bridal jewelry line, but are authorized distributors for many of the top jewelry designers such as Verragio, Ritani, Vatche, Leon Megé and Benchmark. Some of the most popular designs from each of these designers are available in the Whiteflash showroom and in the online catalogue.