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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Sweden
to give you a sense of their experiences and the variety and quality of jewelry we produce.

When you think of “Sweden jewelry” you might think of the tattooed and pierced face of Lisbeth Salander, the mysterious and Gothic computer hacker portrayed by Noomi Rapace and Rooney Mara in the Swedish and American versions of The Girl with the Dragon Tattoo. But as popular as the book trilogy and films are in Sweden, there is a lot more to this country’s ideas of style and fashion than safety pin earrings and dragon tattoos. In fact, Sweden jewelry is known throughout the world for its quality, affordability, and whimsical application of traditional concepts in Scandinavian design.

If you’ve ever been to an Ikea store, you can imagine a Sweden jewelry store. The same dedication to clean lines, minimal but effective use of color, and whimsical, fun details that are evident in the worldwide furniture manufacturer’s couches, beds and tables are visible in every made-in-Sweden engagement ring too. And although Sweden diamonds are not intrinsically any clearer or more sparkly than diamonds set in any other style, these simple designs and sleek ring settings really make the most of even the simple, practical diamonds most Swedish brides favor. ASweden jewelry store will often seem almost austere compared to the ornate, sparkly displays favored in the United States, but while the American engagement ring might look less exciting outside of the context of a store display, the Sweden engagement ring will look just as good no matter where you wear it.

Luckily, you don’t have to travel to Stockholm to stock up on quality made-in-Sweden rings, bracelets and necklaces. Many Sweden jewelry makers are now offering their pieces online through online marketplaces such as Amazon, Ebay and Etsy. Smaller artisans without the benefit of a professional website or processing facility can use these sites to offer their handmade goods directly to the public, so you can order a made-in-Sweden ring from San Diego, or an elegant Swedish pendant necklace from Santa Fe. For beautiful and affordable Swedish jewelry influenced by the natural flora and fauna of Sweden, check out Silver Blueberry on Etsy, a private seller that offers delicate sterling silver pieces shaped like everything from the leaves of the wild strawberry plants found throughout Sweden or the hedgehogs beloved in the Swedish countryside.

A pink rose quartz cocktail ring set in a delicately ornate setting that resembles a bird’s nest is quintessentially Swedish jewelry—subtle, quirky and beautiful—even if it isn’t exactly the kind of thing Lisbeth Salander would wear.