Whiteflash provides FREE insured FedEx shipping, both within the United States and to over
70 International destinations which we are able to serve.

Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees. You are also cordially invited to see our products in person by visiting our lovely retail store whenever your travels include Houston, Texas!

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Texas
to give you a sense of their experiences and the variety and quality of jewelry we produce.

As the saying goes, they make things bigger in Texas, and that applies to diamond jewelry too. Texas cities like Houston and Dallas are rising to prominence in the international diamond scene, and for good reason: These cities offer incredible diamond jewelry values and selection to the discerning buyer.

The first step to understanding the Texas jewelry scene is checking out the website of the Texas Jewelers Association. Started in 1906, the TJA is a statewide organization designed to promote the Texas jewelry industry while ensuring that all jewelry customers in Texas are given fair and reputable service. The TJA helps ensure that all jewelry businesses in Texas adhere to a high code of conduct and ethical business standards. Most reputable Texas jewelers are affiliated with the TJA—make sure to ask and double check.

The best place to purchase Texas jewelry is in a locally-owned boutique, not a national chain brand. Smaller shops are able to provide customized solutions to every jewelry need, and will attend to you and your style and budget preferences with the kind of customer service the larger chain stores just can’t match.

Once you find a few local jewelry shops, look for a few key elements that will help you decide which jeweler is right for you. First, make sure there is a certified Graduate Gemologist (GG) on the premises. These highly trained experts know everything there is to know about diamonds and other gems, and will help you make the right choice. Next, ensure that the diamonds sold by this retailer come with reliable certification from an independent lab like the GIA or AGS. This is especially important when buying Texas engagement rings. Finally, ask the jeweler what kind of services and perks are provided—will the jeweler clean your purchase for free? Does he offer an upgrade policy so you can trade your diamond in for a more valuable one later on?

Luckily for you, Texas jewelers are among the best in the business—offering top-quality products and impeccable service at prices anyone can afford.