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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from to give you a sense of their experiences and the variety and quality of jewelry we produce.

The classic solitaire engagement is an American tradition, so it should be no surprise that every single town in the United States, no matter how small, seems to have its own small locally owned United States jewelry store. These days, with megamalls and retail strips lining every interstate corridor throughout the country, United States jewelry chains like Kay Jewelers have spread across the country and are now available in nearly every county and all 50 states. But neither the small town local jeweler or the jewelry mega-chain can compete with the best sources of United States jewelry—the diamond district.

The presence of strongly regulated trade associations in the United States jewelry industry have given rise to the presence in many big cities of diamond districts—neighborhoods in which many diamond and jewelry stores are located. The centrality of these districts make them especially attractive to tourists looking for authentic United States engagement rings—the fact that the stores are located close together makes it easier to comparison-shop and creates tough competition between the stores.

The most famous diamond district is, of course, the New York City Diamond District. Located in Midtown Manhattan, not far from the famous Theater District and Times Square, the Diamond District is a tightly packed few blocks with thousands of wholesale and retail sellers offering everything from pawned, used jewelry to the best diamonds to be found in the United States. The district averages $400 million in sales per day, between its 2,600 traders and dealers. The headquarters of the GIA is also located here.

But New York City is by no means the only United States jewelry center. You can get some of the best United States diamonds in the Houston diamond district, a smaller and less organized neighborhood that specializes in high-end diamonds and online sales. For very traditional United States engagement rings, visit Jewelers’ Row in Philadelphia, the oldest continuously operating diamond district in the United States.