Free FedEx Insured Shipping to Wisconsin

Whiteflash provides FREE insured FedEx shipping, both within the United States and to over 70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!
Below you will find reviews written by Whiteflash customers from Wisconsin to give you a sense of their experiences and the variety and quality of jewelry we produce.


March 03, 2017
Making a purchase this large over the internet is not without unrest. However Whiteflash mitigated that unease and accommodated every request to enhance our confidence. Allowing us to see the setting before moving forward was necessary for my wife to feel comfortable and you delivered. One can certainly see the difference in the ideal cut and the diamond just jumps out at you. The coordination of your customer service was not unnoticed. If it wasn't you getting back to me with answers to my questions, it was one of your colleagues in rapid fashion. Being in the healthcare field where I am well aware of the importance of customer service, I was impressed with how Whiteflash delivered. I will not hesitate to recommend Whiteflash for anyone searching for the ideal diamond with exceptional customer service and value pricing. My wife thanks you very much as she wears her new 20 year anniversary upgraded wedding ring!
Craig B, Wisconsin, USA
January 23, 2017
Engagement turned out perfect. And that ring is simply amazing couldn't be more perfect. I'm sure everyone loves what they get their significant other, but if you really know what your buying Whiteflash is clearly the best. Service was awesome and the ring is seriously stunning. Cut is everything!! (you can barely notice any color regardless of the J). Thanks again for all your help and you likely gained a customer for life.
Arshish D, Wisconsin, USA
September 16, 2016
This ring and diamond are absolutely stunning! I cannot stop looking at it! I was very hesitant about commissioning a custom-designed ring online, despite all the rave reviews. But, the craftsmanship, cost, and service far exceeded my expectations. All the consultants were incredibly helpful and kept me well-informed. They patiently helped me design a ring better than I ever could have imagined! As for the cost, I received quotes before deciding to go with Whiteflash from multiple online and local jewelers. All were above the cost at Whiteflash, where I was able to purchase a beautiful ACA diamond, receive excellent customer service, and superb craftsmanship. And, none offered the amazing guarantees and upgrades of Whiteflash. As for the ring, the pictures, though beautiful, really do not do it justice. I am beyond pleased!
Sarah, Wisconsin, USA
August 01, 2016
The earrings are absolutely beautiful! Honestly when I received the photos prior to receiving the earrings I already thought they were beautiful but after seeing them in person the diamonds are a quality that was more than I expected. To my admittedly untrained eye they were completely eye clear. They pick up light from even the dimmest of lighting conditions. Anyway these were a 20th anniversary gift for my wife. She absolutely loves them. They are just the right size. Not too big to be gaudy but not too small to be lost on the ear. Basically everything I hoped for. She wears them with everything from Jeans to more formal work attire. I also need to thank you and everyone at Whiteflash for a totally enjoyable shopping experience. Your help In answering all my questions and your professionalism from my first call to the last email I received as follow-up were also a step above and beyond. I know I had some special requests for shipping and inspection times as I was traveling that you also helped me out with. EVERYTHING about my experience with Whiteflash was a positive experience. You and your company will be highly recommended by me and I hope to do business with you in the future.
Dave, Wisconsin, USA

Winsconsin Diamond Engagement Rings and Jewelry

Choosing just five Wisconsin jewelers to represent the state was a challenge. With so many family-owned Wisconsin jewelry shops operating in the state, many of them since the early 20th century, it becomes nearly impossible to find the five that truly represent the Wisconsin ethos and the best jewelry shopping experience in the state. That being said, here are five Wisconsin jewelers that receive consistent accolades for superb customer experience, impressive inventory, and quality craftsmanship.
5. Stein’s Jewelers, in Milwaukee, Wisconsin, has been family owned and operated since 1933. In that time, it has become a veritable diamond emporium, with everything from antique jewelry to watches to classic engagement rings to custom jewelry design. A Better Business Bureau accredited establishment and a neighborhood favorite, Stein’s is known for its thoughtful, helpful customer service and unpressured shopping atmosphere.
4. Since 1974, Scott Chalmers has been the Wisconsin jeweler par excellence. His eponymous jewelry shop, located in Middleton, Wisconsin, receives rave reviews for its comfortable, unintimidating atmosphere, extensive jewelry collection, children’s play area and private, exclusive viewing room. In fact, Chalmers has appeared on the Best of Madison list repeatedly since 2003—an accolade that only adds to its reputation as one of the best places to buy Wisconsin jewelry. Today, Chalmers employs a staff of 20—including several GIA-certified graduate gemologists and five full-time goldsmiths for repairs and custom jewelry work. Every one of those staff members is well-versed in diamond education and perfectly equipped to help even a first-time buyer find the ideal engagement ring or diamond necklace.
3. With two locations, one in Janesville and one in Madison, The Diamond Center is one of the Wisconsin jewelry shops that make jewelry shopping a breeze. Conveniently located inside the Janesville Mall, The Diamond Center aims to take the anxiety and guesswork out of jewelry shopping by providing classic, timeless engagement ring styles at every price point. The 7,000 square foot showroom is nothing less than a diamond superstore—with nearly every brand and style of engagement ring and other fine jewelry represented. Top brands like Hearts on Fire™ and Movado can be found among the elegant settings of The Diamond Center’s own in-house jewelry collection.
2. What’s the advantage of buying your engagement ring from a shop that has been in business since 1933? Well, for one, Goodman Jewelers has 80 years of experience knowing exactly what locals are looking for in a Wisconsin engagement ring—and that kind of expertise has won them the silver medal in Best of Madison for two years in a row. Goodman’s is Madison’s oldest full-service jewelry store, and is still one of the best. The family-owned shop carries a full line of bridal jewelry from some of the hottest designers in the industry, as well as Hearts on Fire™ diamonds. Plus, they carry a wide selection of luxury watches, pearl jewelry, and gemstone jewelry.
The number one Wisconsin jeweler is TQ Diamonds, in Madison, Wisconsin. Gold medal winner of the Best of Madison award in its category for two years running, TQ is the kind of place Wisconsinites have been relying for their jewelry needs for generations. For over 25 years, TQ Diamonds has been the exclusive Wisconsin jewelry supplier of high end designer names like Verragio, Tacori, and Christian Bauer. Plus, TQ carries one of Wisconsin’s largest selection of AGS-certified triple-0 Ideal Cut diamonds—widely recognized to be the most beautiful and best performing diamonds available.

Be Inspired By Our Designer Engagement Rings

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