Looking at the Hearts on Fire Dealer but went with Whiteflash instead.
November 12, 2003

Looking at the Hearts on Fire Dealer but went with Whiteflash instead.

Hearts on Fire Review: The diamond is absolutely beautiful. It surpased my expectations in every way. Today just to make sure that this was in fact the one I went out on a little trip to a couple of local Jewlers. What a joke!! The first place I went to was a local Hearts on Fire diamond dealer. I took the ring along but I didn''t tell them I had it with me or how much I paid. The closest stone he had was .04ct bigger and more then twice as much as I paid. He then began his sales pitch telling me that the Hearts of Fire diamonds were the best. It really was a good looking stone. Then he showed me the specs, not exactly as good as he made me belive they were going to be. The diamond had a depth of 62% which is ok but not that great, He then told me that that should be the depth if not deeper. I kind of laughed in his face. I then took out my ACA diamond and looked the two of them over. With my diamond being set and the Hearts on Fire not, The ACA looked so much better. I am not saying the Hearts on Fire didn''t look good but who in there right mind would pay almost double for it. I also looked at a couple other non branded diamonds that didn''t compare at all. My last stop was Kay jewlers to look at the Leo diamond. Right off the bat I could see a quality difference. The Leo, even thought they say sparkles like crazy still couldn''t compare next to the ACA. The cut was no way near as good. The Leo was supposed to be the same ct size but it was noticeable smaller due to the depth being very deep. Well that was my little trip around local jewlers. I am going to make sure that if any of my friends are going to get engaged that I make sure that they know about diamond''s before they buy and I am going to make sure that Whiteflash will be the first place that they will look. Thank you so much
Jacob, New Hampshire, USA

RECENT REVIEWS

Thank you for the wonderful work and help. It’s so beautiful.
September 08, 2025
My experience with Whiteflash has been exceptional. The brilliance and fire of the diamond are truly outstanding, and the craftsmanship of the ring reflects an impressive level of quality and precision. The sparkle and definition are exactly what I was hoping for. In addition, Liza provided thoughtful and knowledgeable guidance throughout the entire process, making the purchase both seamless and reassuring. I would highly recommend!
Selah K, California, USA
Becca and Whiteflash exceeded all my expectations and they are worth every single cent.
September 05, 2025
The diamond Becca helped me select surpassed all of my expectations. I can not recommend this company and Becca enough. Other diamonds from other companies “passed their inspections” and when I received them they had obvious and large dead spots.
Aaron W, Iowa, USA
Excellent all around.
September 04, 2025
Great quality, very responsive team, and very reasonable pricing!
Reza P, California, USA
'yes' from Mt Fuji.
September 03, 2025
Purchasing an engagement ring at Whiteflash was a rewarding experience from the very beginning of the process. I was offered various options based on my preferences, expectations & budget constraints & received continuous support throughout the selection process. Michelle Adams was very insightful & engaging when it came to crucial nuances regarding the ring & the diamonds. I would certainly recommend Whiteflash to anyone seeking excellent quality at competitive prices.
Teo U, Austria

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
FIND DIAMONDS FIND JEWELRY
GO TO MY CART CONTINUE SHOPPING PROCEED TO CHECKOUT FIND DIAMONDS FIND JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS
COMPARE REMOVE ALL FIND MORE JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS