In November of 1999, I told my boyfriend that if he ever wanted to buy a diamond for me, it needed to be a very special stone.
February 16, 2004

In November of 1999, I told my boyfriend that if he ever wanted to buy a diamond for me, it needed to be a very special stone.

In November of 1999, I told my boyfriend that if he ever wanted to buy a diamond for me, it needed to be a very special stone. I took him to a local family owned jewelry store and showed him the hearts and arrows diamonds up close. He was very impressed and understood immediately why I didn?ˆ™t want just any diamond, but a hearts and arrows diamond. He then did some homework online and found you folks. The local store wanted almost twice as much for the same quality of stone. So for Christmas that year, I got the stone of all stones. It was EXACTLY what I wanted. I absolutely love my diamond and I?ˆ™m proud of my husband for finding whiteflash.com with such great values! Since then, we?ˆ™ve gotten married and we are about to celebrate our third anniversary. My husband loves my stone as much as I do, and has talked several times about wanting one to wear himself. He said that he?ˆ™d pierce his ear for a stone just like mine. I think one like mine would be a bit too big for a men?ˆ™s earring, so I?ˆ™ve just ordered a slightly smaller stone, but of the same great quality. It arrived today and I?ˆ™m going to give it to him for Valentine?ˆ™s Day tomorrow. The credit for the referral should go to him. Thanks to your trade up policy, if he decides that he still wants a larger stone, he can trade it up later. I got a call from my brother the other day too. His wife Carole has a 2 caret diamond, but it doesn?ˆ™t sparkle like my hearts and arrows diamond does. She has asked me about my stone several times and I?ˆ™ve told her about the hearts and arrows super ideal cut stones. Now my brother has decided to get her a hearts and arrows diamond, and I pointed him to your website at whiteflash.com. Thank you so much for offering such a high quality product at such a great value!
Bonnie S, Canada

RECENT REVIEWS

We had such a great experience with Whiteflash. The whole process felt relaxed.
November 02, 2025
I wanted to wait a couple of months before leaving this review to make sure the rings we got were high-quality. We’ve visited 3 other jewelers before deciding on Whiteflash. We were referred by a relative after their own positive experience. Our consultant Liza was amazing. She super informative, patient and never pushy. We really appreciated that the whole process felt relaxed. Our custom order arrived in less than a month. My partner’s custom ring turned out absolutely stunning! Liza helped bring our ideas together and used nature as inspiration to create something unique, beautiful and durable. Overall, we had such a great experience with Whiteflash and haven’t had any issues with our rings so far. Highly recommend! :)
Reggie A, Texas, USA
I cannot say enough good things about Becca and Whiteflash!
October 30, 2025
I was nervous about buying an engagement ring because I wanted it to be absolutely perfect. Becca took the stress completely out of the process. She explained everything clearly, sent updates, and helped me choose a diamond and setting that my fiancée fell in love with instantly. What really stood out was how thoughtful and encouraging she was throughout -- it felt like working with a close friend who genuinely cared about our story. Even after delivery, she's been on top of helping with sizing and making sure we have everything we need. If you're thinking about buying from Whiteflash, ask for Becca -- she made this one of the best experiences I've ever had!
Justin P, Texas, USA
Thank you for making this purchase so easy and trustworthy!
October 25, 2025
My husband and I were looking to upgrade my wedding diamond for our 20th wedding anniversary. I actually found Whiteflash by using ChatGPT to find the best companies to purchase diamonds from. Whiteflash had the best reviews and top rating in the BBB. Buying such a big purchase online can be scary but we worked with Becca and it was a great experience! She helped us find an amazing diamond and band. Their prices were the best on the market and Becca kept us informed throughout the whole process. She sent us pictures and videos once the diamond arrived and again once the diamond was mounted on the band. The ring turned out even better than we imagined! We will definitely work with Becca again when looking for jewelry! Thank you for making this purchase so easy and trustworthy!
Annastina S, Washington, USA
Thank you for making this purchase so easy and trustworthy!
October 25, 2025
My husband and I were looking to upgrade my wedding diamond for our 20th wedding anniversary. I actually found Whiteflash by using ChatGPT to find the best companies to purchase diamonds from. Whiteflash had the best reviews and top rating in the BBB. Buying such a big purchase online can be scary but we worked with Becca and it was a great experience! She helped us find an amazing diamond and band. Their prices were the best on the market and Becca kept us informed throughout the whole process. She sent us pictures and videos once the diamond arrived and again once the diamond was mounted on the band. The ring turned out even better than we imagined! We will definitely work with Becca again when looking for jewelry! Thank you for making this purchase so easy and trustworthy!
James S, Washington, USA

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