In November of 1999, I told my boyfriend that if he ever wanted to buy a diamond for me, it needed to be a very special stone.
February 16, 2004

In November of 1999, I told my boyfriend that if he ever wanted to buy a diamond for me, it needed to be a very special stone.

In November of 1999, I told my boyfriend that if he ever wanted to buy a diamond for me, it needed to be a very special stone. I took him to a local family owned jewelry store and showed him the hearts and arrows diamonds up close. He was very impressed and understood immediately why I didn?ˆ™t want just any diamond, but a hearts and arrows diamond. He then did some homework online and found you folks. The local store wanted almost twice as much for the same quality of stone. So for Christmas that year, I got the stone of all stones. It was EXACTLY what I wanted. I absolutely love my diamond and I?ˆ™m proud of my husband for finding whiteflash.com with such great values! Since then, we?ˆ™ve gotten married and we are about to celebrate our third anniversary. My husband loves my stone as much as I do, and has talked several times about wanting one to wear himself. He said that he?ˆ™d pierce his ear for a stone just like mine. I think one like mine would be a bit too big for a men?ˆ™s earring, so I?ˆ™ve just ordered a slightly smaller stone, but of the same great quality. It arrived today and I?ˆ™m going to give it to him for Valentine?ˆ™s Day tomorrow. The credit for the referral should go to him. Thanks to your trade up policy, if he decides that he still wants a larger stone, he can trade it up later. I got a call from my brother the other day too. His wife Carole has a 2 caret diamond, but it doesn?ˆ™t sparkle like my hearts and arrows diamond does. She has asked me about my stone several times and I?ˆ™ve told her about the hearts and arrows super ideal cut stones. Now my brother has decided to get her a hearts and arrows diamond, and I pointed him to your website at whiteflash.com. Thank you so much for offering such a high quality product at such a great value!
Bonnie S, Canada

RECENT REVIEWS

The shopping experience was phenomenal!
November 19, 2025
Easy to navigate, and tons of options to select the perfect diamonds with thoroughly listed details and photos (if available). I wanted to ensure the diamonds I bought were of the best cut quality possible and they too prioritized cut with their “a cut above” rated diamonds showing up first by default. All ideal cuts had several types of photos under various lights if you’re into that. I bought earring settings and when purchased with diamonds they set them for free! I especially liked the ability to select between natural and lab grown easily. They also have a feature where you can select multiple diamonds with similar features and sizes for things like earrings so that you get “matching” pairs with all the details of both diamonds! Fast shipping (although to no fault of white flash, fed ex was delayed by 2 days), however the option to ship to a FedEx secure pickup was amazing so then you don’t have to wait at home or be afraid of the package getting stolen or lost on your property. Customer service was also top notch, got an individualized email from a consultant (and a phone call) to ensure my experience was met and if I had needed any additional assistance. Highly recommend white flash.
Tu T, Arizona, USA
OVER THE MOON!! 💍
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I worked with Becca to design my dream ring, and the ring turned out better than I could ever imagine!! request her she is the best and provides transparent and excelled customer service. The diamond is even more beautiful and magical than I ever could expect or dream of!! I am so, SO in love with it!!
Madison C, Florida, USA
I love it, it's exactly what I was looking for.
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Thank you so much for such amazing work, customer service and all the help and assistance you gave me.
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She loves it!
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I think it’s perfect! The ring is way more diminutive than I thought, which is perfect. The diamond looks positively beautiful.
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