I
May 06, 2008

I'm a savvy and discriminating buyer when it comes to a high ticket items.

I'm a savvy and discriminating buyer when it comes to a high ticket items. That said, I'm the type of person that is always willing to pay more for quality under the right circumstances. When it comes to selecting a diamond engagement ring I've always believed that quality and cut are more important than size or stone volume. So, I knew going into it that I wanted a high quality single diamond set in a simple, yet elegant ring setting. I knew of Whiteflash through a business colleague, and heard they carried an exclusive collection, but had reasonable pricing. Like most people I struggled a little with the understanding that I couldn't see the diamond before I purchased it. Before I bought from them a checked out a few local jewelers, so I could get an idea of what an SI1 quality diamond is supposed to look like. I made the decision buy with Whiteflash for 4 reasons. 1) They had very good reviews online, and have very good service people. 2) While they do not sell cheap stones they are still on average more competitive than local jewelers offering similar quality stones 3) All of the stones I viewed carried certifications and appraisals and 4) Most importantly, Whiteflash offers a special cut called ""A Cut Above."" This is a signature cut, which quite frankly is ""a cut above"" the rest. I received my diamond ring today and it is hands down the best looking diamond of all of the stones I previewed. Here's a tip, pay by wire and they will give you a discount.
Joe, Canada

RECENT REVIEWS

April 16, 2021
After searching for a beautiful and unique ring for my 20th wedding anniversary, we decided on Whiteflash. I found their website to be very informative and it displayed a wide variety of gorgeous settings. We selected the A Cut Above diamond which made the ring stand out above all the rest. The customer service was excellent! Becca and Jennifer were very helpful and provided so much insight to help me make the best decision. I am truly enjoying my ring! It sparkles so brilliantly that it is stunning. I am happy with my purchase and very pleased with the customer service I received. Thanks to the Whiteflash team!
Carmen M, Georgia, USA
April 13, 2021
We were so impressed with the professionalism and customer service that went above and beyond to make designing the perfect ring. Such a great experience. Thank you!
Scott C, Texas, USA
April 06, 2021
I have received the ring and it looks great! My fiancée was very happy with it as well. Thank you again for all your help with the search!
Zhihang X, California, USA
April 06, 2021
Working with the Whiteflash staff was as flawless as my diamond. Less than 1% of the world's diamonds for jewelry find their way into this elite class. I have never seen one this gorgeous! Truly, a purchase of a lifetime! Or....until I upgrade again. Thanks to Becca for all your patient assistance through the pandemic and then seeing it though months later. This was worth the wait.
Elise W, Wisconsin, USA

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