I
May 06, 2008

I'm a savvy and discriminating buyer when it comes to a high ticket items.

I'm a savvy and discriminating buyer when it comes to a high ticket items. That said, I'm the type of person that is always willing to pay more for quality under the right circumstances. When it comes to selecting a diamond engagement ring I've always believed that quality and cut are more important than size or stone volume. So, I knew going into it that I wanted a high quality single diamond set in a simple, yet elegant ring setting. I knew of Whiteflash through a business colleague, and heard they carried an exclusive collection, but had reasonable pricing. Like most people I struggled a little with the understanding that I couldn't see the diamond before I purchased it. Before I bought from them a checked out a few local jewelers, so I could get an idea of what an SI1 quality diamond is supposed to look like. I made the decision buy with Whiteflash for 4 reasons. 1) They had very good reviews online, and have very good service people. 2) While they do not sell cheap stones they are still on average more competitive than local jewelers offering similar quality stones 3) All of the stones I viewed carried certifications and appraisals and 4) Most importantly, Whiteflash offers a special cut called ""A Cut Above."" This is a signature cut, which quite frankly is ""a cut above"" the rest. I received my diamond ring today and it is hands down the best looking diamond of all of the stones I previewed. Here's a tip, pay by wire and they will give you a discount.
Joe, Canada

RECENT REVIEWS

April 22, 2020
I'm a month late writing this, but it's given me lots of time to admire the stunning ring I received from Whiteflash Team. My ACA diamond is truly something special. Buying diamonds online is nerve-wracking. I was upgrading from another diamond purchased online, and although I did my research and the diamond had all the right cut measurements/angles, it just never seemed that "brilliant". It was pretty but not stunning. Moving to an ACA diamond from Whiteflash is like night and day - this diamond makes me smile every time I look at it. Even my husband continues to make comments - he can easily see how much better cut this diamond is. WF staff were super easy to work with and responsive as I tried to select the right diamond for me. I went with a simple setting that is beautifully made. They even take beauty shots of your ring that you can share! I couldn't be happier with my decision to choose Whiteflash and will be back to work with them next time I want to upgrade :)
Shirley A, Massachusetts, USA
March 26, 2020
Thank you for everything, ring is beautiful and she is very happy. The diamond is perfect and fits like a glove.
Michael W, Canada
March 25, 2020
The beautiful ring sparkles and gets many compliments!!!
Ron D, California, USA
March 20, 2020
Nicole and I are really happy. She tells me she loves the ring and I think it looks wonderful on her hand.
Rick C, Australia

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