I
May 06, 2008

I'm a savvy and discriminating buyer when it comes to a high ticket items.

I'm a savvy and discriminating buyer when it comes to a high ticket items. That said, I'm the type of person that is always willing to pay more for quality under the right circumstances. When it comes to selecting a diamond engagement ring I've always believed that quality and cut are more important than size or stone volume. So, I knew going into it that I wanted a high quality single diamond set in a simple, yet elegant ring setting. I knew of Whiteflash through a business colleague, and heard they carried an exclusive collection, but had reasonable pricing. Like most people I struggled a little with the understanding that I couldn't see the diamond before I purchased it. Before I bought from them a checked out a few local jewelers, so I could get an idea of what an SI1 quality diamond is supposed to look like. I made the decision buy with Whiteflash for 4 reasons. 1) They had very good reviews online, and have very good service people. 2) While they do not sell cheap stones they are still on average more competitive than local jewelers offering similar quality stones 3) All of the stones I viewed carried certifications and appraisals and 4) Most importantly, Whiteflash offers a special cut called ""A Cut Above."" This is a signature cut, which quite frankly is ""a cut above"" the rest. I received my diamond ring today and it is hands down the best looking diamond of all of the stones I previewed. Here's a tip, pay by wire and they will give you a discount.
Joe, Canada

RECENT REVIEWS

April 10, 2024
Whiteflash was awesome. I found the exact ring that my GF picked out years ago and couldn’t find it anywhere else. Brittany was my rep and she was great. She had to have changed my order 100 times but she was always positive and upbeat about it. We communicated through text an email and she was always prompt and professional.
Nathan S, Louisiana, USA
April 09, 2024
Michelle went above and beyond in supporting me through the process of finalizing an engagement ring order. She reached out to me proactively approximately a month ago when she noticed that I had a few items in my cart which I hadn’t finalized deciding on. Michelle provided me with clarity and answered all my questions with such thoughtful and insightful knowledge such that I decided to place an order shortly after. Since then, I have worked with Michelle looking at custom options as well as designer options and finalized an order which I just received today. Along the way, Michelle was always extremely patient and courteous answering my (many technical and specific) questions. I was most appreciative when Michelle assisted me by going to have a personal look at the diamond ring after production and confirmed some minor quality correction items that I observed. Michelle not only worked with your master jeweler to correct a small prong adjustment I had requested based on the photos, but then also noticed some minor asymmetry elsewhere which she proactively got adjusted for me. The final result was absolutely wonderful and exceeded my expectations. At the end of it all, I feel I was provided with a beautifully elegant and refined product with exceptional craftsmanship and support from your entire team. I truly feel blessed to have been working through it all with Michelle as my advisor and point of contact. I will no doubt consider coming back to Whiteflash again and hopefully for a wedding band in the near future. Thank you again, Debbie, for your leadership in having an organization with a caliber of people such as Michelle. I exclusively put my trust in a business or in a work group based on the quality and character of the people over any other business or commercial criteria. And it appears that you’ve built an exceptional service with an even more exceptional group of people to back it up. Much respect to you and your team for your exceptional products & craftsmanship, but primarily the character and aptitude of your consultants. It’s been a pleasure.
Mohanad K, Canada
April 07, 2024
It's our first time looking for an engagement ring and we had no idea how much there is to learn, but Becca made our experience so memorable and so special. She took the time to teach us what to look for and followed up with more options for us. The people here are so kind and so patient which makes this stressful process so beautiful. I would highly recommend this place to everyone!
Jenni T, Texas, USA
April 06, 2024
After going to many online jewelers, and many local jewelers, I kept coming back to Whiteflash. I was looking for a very specific type of diamond, and Whiteflash had the most information and reports to make me feel comfortable purchasing. Customer service was great, and I received a lot of guidance over the phone and email from Becca, who was extremely patient with me. Shopping online for an engagement ring can be a very stressful process, and Becca did a great job going over options for settings and also helped me compare diamonds when I got down to the ones I was interested in. My fiancée is in love with her ring and after 6 months of engagement it's still constantly sparkling with a lot of fire. We cannot wait to get married. Thanks so much Becca and Whiteflash!
Drew S, California, USA

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