Dimond Upgrade
October 29, 2008

Dimond Upgrade

I have a theory that every woman should up-grade her diamond regularly. This is important because as the eyesight begins to fail, the diamond should be larger and with more fire so one can appreciate its beauty even without the eyeglasses. I went on such a quest earlier this summer. I had one disappointing experience after another as local retail jewelers erroneously claimed they could deliver quality diamonds in the size I wanted. Much to my horror, the diamonds they were peddling fell short each and every time from the criteria I had strictly set forth. I finally got fed up and challenged a reputable established jeweler to find a least three diamonds which met or exceeded my standards and I would buy one diamond from the internet with the same criteria. I turned to Whiteflash.com and Kristin Hotard was extremely professional as well as a delight to have a working relationship with her. She listened to what I was looking for and within a few days, I held in my hand what I knew I had been seeking for five months elsewhere. I brought the diamond with me to the local jewelers who were clearly nervous. They knew the diamonds they had brought in were not only a lesser quality but a much larger mark-up in price. The choice was clear. The Whiteflash diamond surpassed any diamond presented to me at the many retail jewelers. Some of the retailer''s prices were up to $9000.00 more expensive and the quality was below what I would have considered. Whiteflash professionals set their beautiful diamond into my existing wedding band set. It has been since appraised for higher than I purchased it. The real story is how magnificent my H&A diamond fires and how beautiful the cut, color and clarity all came together to make this gift to myself an extreme joy every time I look at it. I recommend Whiteflash diamonds to anyone who is serious about buying a quality diamond from a reputable dealer
Deborah, Wisconsin, USA

RECENT REVIEWS

Everything turned out beautifully, and most importantly, she absolutely loves it!
August 11, 2026
I had an amazing experience working with Liza to pick out my fiancée’s engagement ring. From the very beginning, she was incredibly helpful, patient, and knowledgeable, and made what can be a pretty overwhelming process feel easy and enjoyable. Liza took the time to understand what I was looking for and was never pushy. Her guidance throughout the process gave me a lot of confidence that I was making the right choice, and the final result was absolutely beautiful. Most importantly, my fiancée absolutely loves the ring! The proposal went amazingly, and I’m so happy I was able to work with Liza to find something so special for such an important moment in our lives. I genuinely couldn’t have asked for a better experience. Thank you again, Liza, for all your help! We’re already looking forward to coming back when it’s time to pick out our wedding bands. I would highly recommend Liza and the team to anyone looking for a great jewelry-buying experience!
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She said yes and loves it!
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I got the ring but wanted to touch base and say thank you again she absolutely loved it. Thank you for your help with this process. Will definitely be sending some friends buying soon your
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J K, Missouri, USA
The ring is beautiful and I'm happy I trusted Whiteflash with such an important piece of my life.
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I ordered a beautiful engagement ring from Whiteflash and that's what I received. The team at Whiteflash kept me updated throughout the process. They communicated with me every step of the way including pictures to be sure I was satisfied with my order. The ring came in exactly when they said it would and I couldn't be happier with the results.
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