Dimond Upgrade
October 29, 2008

Dimond Upgrade

I have a theory that every woman should up-grade her diamond regularly. This is important because as the eyesight begins to fail, the diamond should be larger and with more fire so one can appreciate its beauty even without the eyeglasses. I went on such a quest earlier this summer. I had one disappointing experience after another as local retail jewelers erroneously claimed they could deliver quality diamonds in the size I wanted. Much to my horror, the diamonds they were peddling fell short each and every time from the criteria I had strictly set forth. I finally got fed up and challenged a reputable established jeweler to find a least three diamonds which met or exceeded my standards and I would buy one diamond from the internet with the same criteria. I turned to Whiteflash.com and Kristin Hotard was extremely professional as well as a delight to have a working relationship with her. She listened to what I was looking for and within a few days, I held in my hand what I knew I had been seeking for five months elsewhere. I brought the diamond with me to the local jewelers who were clearly nervous. They knew the diamonds they had brought in were not only a lesser quality but a much larger mark-up in price. The choice was clear. The Whiteflash diamond surpassed any diamond presented to me at the many retail jewelers. Some of the retailer''s prices were up to $9000.00 more expensive and the quality was below what I would have considered. Whiteflash professionals set their beautiful diamond into my existing wedding band set. It has been since appraised for higher than I purchased it. The real story is how magnificent my H&A diamond fires and how beautiful the cut, color and clarity all came together to make this gift to myself an extreme joy every time I look at it. I recommend Whiteflash diamonds to anyone who is serious about buying a quality diamond from a reputable dealer
Deborah, Wisconsin, USA


December 01, 2022
I did find the website to be helpful in my search for a ring. I worked with Becca from Whiteflash to buy an engagement ring. The ring is absolutely beautiful - my fiancée keeps staring at it and a friend told her this weekend it is the shiniest diamond she has ever seen. Cut is king, and there is no doubt about the quality of Whiteflash's cuts, as you can see from their website. In terms of customer experience, I worked with Becca by phone and over e-mail, and she was prompt and pleasant. She provided extra pictures and videos of the diamonds I was considering, and she provided realistic assessments of the diamonds. In one case, she said two of the VS2s had visible inclusions from very close up (much closer than the eye clean distance but my fiancée has very good eyes) and that an SI1 did not. I appreciate that she helped me find a diamond of good value, instead of steering me to the most expensive stones I was considering. I saved 33% by doing that. We had to resize the ring to a quarter size (which was unavoidable because ring size tools usually come in half sizes), but Whiteflash made the process easy and they were fast to return the ring. Pricewise, I found Whiteflash to be a good value. I was working with another jeweler who prides himself on being a good value. Yes, his diamonds were beautiful to look at, but the cut was not as good and the prices were the same. Since I was working with both jewelers remotely, I went Whiteflash because you could tell from their images that the cut is superb.
Leiter K, Massachusetts, USA
December 01, 2022
We just picked up the earrings and they look wonderful!
Melanie, Texas, USA
December 01, 2022
Great experience. Superb customer service through Becca, who not only answered all my concerns and questions about buying a diamond ring online, but continued to follow up with me to ensure my fiancée loved the ring and see if I had any other questions. I recommend Whiteflash to anyone who wants a high quality diamond without the markups and added expenses of a brick and mortar store.
André A, Texas, USA
November 30, 2022
The earrings look great! They have so much fire and sparkle! I appreciate all the help and support along the way.
Chris, California, USA

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