Whiteflash has earned an A+
September 19, 2010

Whiteflash has earned an A+

I would like to take the time to sincerely thank everyone at Whiteflash that has helped me in the purchase process of my custom engagement ring. I did months of research trying to educate myself as much as possible before I bought the diamond. I remember calling Whiteflash for the first time on Memorial day, not even realizing it was a holiday because I had been so engulfed in research. I spoke with Debi, which at the time I did not know she was the CEO of Whiteflash. I think the fact that she was taking calls on a holiday weekend is testament to her devotion to Whiteflash and its customers. Initially, I was extremely hesitant to make such a large purchase from an online retailer, but I can now say that it was the absolutely the right decision. Not only was your staff courteous and helpful, but the prices that Whiteflash offered were simply unmatched by other retailers, online or in-store. Although we ran into a small hiccup with the engraving, I was very pleased with the way Chris, Vera, Kellie and Joe were able to work with me to come up with the best possible solution. They were prompt in response and always professional. I''''d also like to comment on the photography; Becca does a wonderful job. The pictures of the ring were simply amazing. As for the finished product...PERFECT. The princess ACA diamond is like nothing I have ever seen before. I will never forget taking the ring out of the Fed-Ex box and seeing all the dots of light beaming onto the roof of my car. I have since been in a few jewelery stores for appraisals and have compared the A CUT ABOVE stone against the stores best diamonds (both branded and non-branded). The ACA is the hands-down winner every time. Some of the people from the diamond forums and retail stores claim that these ""super-ideal"" cuts are all hype, but I wholeheartedly disagree in regards to the ACA. Direct quote from an independent appraiser upon picking up the ring for the first time, ""In my 33yrs of appraisals, this is one of the hottest, brightest stones I''''''''ve ever seen."" Most importantly, my fiance absolutely LOVES the ring. She is giddy with the fact that the ring is custom designed and that I actually picked out the center stone separately rather than purchasing a pre-set ring/stone. She receives compliments almost daily. I love the way her eyes are lit up when I catch her staring at it, or when a total stranger stops her to comment. I could not be happier. Whiteflash has earned an A+ all around. I am looking forward to working with everybody again when it comes time to purchase wedding bands. Thanks so much for turning a potentially stressful purchase into an enjoyable and educational experience!
Mark, New York, USA

RECENT REVIEWS

She really liked the ring! The size is perfect too.
June 23, 2025
Excellent service — they helped me remotely choose a diamond and an engagement ring. They offered alternative options, sent extra photos and videos, and answered all my questions. Everything was handled professionally and with care — no pushing. They also assisted with delivery and customs procedures in the destination country (Portugal, in my case). Special thanks to Becca.
Timofei K, Portugal
The ring came out perfect, I love the sparkle!
June 18, 2025
Becca was amazing to work with in picking out my engagement ring! She answered all of my questions and made it such an easy process.
Ivan G, California, USA
The ring is absolutely stunning. I’m so grateful to have worked with Becca and Whiteflash.
June 16, 2025
I worked with Becca at Whiteflash to purchase a ring for my 25th wedding anniversary, and the entire experience was exceptional. Becca is truly amazing. I was quite indecisive and changed my mind several times, but I didn’t feel rushed or pushed toward a more expensive option. She gave me space to think, answered all my questions, and made sure the decision was completely mine. Becca also sent me several pictures and videos, which were super helpful in making comparisons and narrowing down my choices. The entire process was seamless, and to top it off, the ring arrived earlier than scheduled—an unexpected and very welcome surprise! Whiteflash professionalism, transparency, and commitment to customer satisfaction truly stood out. I can’t recommend them highly enough!
Deborah H, North Carolina, USA
I just picked up the ring Tuesday and I have to say, it is better than I could have ever imagined!
June 13, 2025
When I opened up the ring box I was shocked as to how perfect it looked. The whole process with you and your team was so seamless and you were so helpful the entire way through. I truly appreciate everything you have done for this big step in my life and am so happy that I found Whiteflash! Thank you for all of your help!
Austin P, Texas, USA

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