Whiteflash has earned an A+
September 19, 2010

Whiteflash has earned an A+

I would like to take the time to sincerely thank everyone at Whiteflash that has helped me in the purchase process of my custom engagement ring. I did months of research trying to educate myself as much as possible before I bought the diamond. I remember calling Whiteflash for the first time on Memorial day, not even realizing it was a holiday because I had been so engulfed in research. I spoke with Debi, which at the time I did not know she was the CEO of Whiteflash. I think the fact that she was taking calls on a holiday weekend is testament to her devotion to Whiteflash and its customers. Initially, I was extremely hesitant to make such a large purchase from an online retailer, but I can now say that it was the absolutely the right decision. Not only was your staff courteous and helpful, but the prices that Whiteflash offered were simply unmatched by other retailers, online or in-store. Although we ran into a small hiccup with the engraving, I was very pleased with the way Chris, Vera, Kellie and Joe were able to work with me to come up with the best possible solution. They were prompt in response and always professional. I''''d also like to comment on the photography; Becca does a wonderful job. The pictures of the ring were simply amazing. As for the finished product...PERFECT. The princess ACA diamond is like nothing I have ever seen before. I will never forget taking the ring out of the Fed-Ex box and seeing all the dots of light beaming onto the roof of my car. I have since been in a few jewelery stores for appraisals and have compared the A CUT ABOVE stone against the stores best diamonds (both branded and non-branded). The ACA is the hands-down winner every time. Some of the people from the diamond forums and retail stores claim that these ""super-ideal"" cuts are all hype, but I wholeheartedly disagree in regards to the ACA. Direct quote from an independent appraiser upon picking up the ring for the first time, ""In my 33yrs of appraisals, this is one of the hottest, brightest stones I''''''''ve ever seen."" Most importantly, my fiance absolutely LOVES the ring. She is giddy with the fact that the ring is custom designed and that I actually picked out the center stone separately rather than purchasing a pre-set ring/stone. She receives compliments almost daily. I love the way her eyes are lit up when I catch her staring at it, or when a total stranger stops her to comment. I could not be happier. Whiteflash has earned an A+ all around. I am looking forward to working with everybody again when it comes time to purchase wedding bands. Thanks so much for turning a potentially stressful purchase into an enjoyable and educational experience!
Mark, New York, USA

RECENT REVIEWS

October 20, 2020
Becca was absolutely fabulous. She was a pleasure to work with. Communication and response team were lightning fast and I got my diamond in record time. She was helpful in her opinions since buying a ring on line can be hard. Her attention to detail and answering all of my questions were impressive. Her comments about the diamond before I even saw it were spot on. I would recommend Whiteflash to anyone looking to purchase jewelry. Very happy! Thank you!
Lina F, Maryland, USA
August 27, 2020
When researching jewelers and ring designers online in late May and early June, I came across Whiteflash in a few different places as a reputable and reliable option, AND ALSO one that has a office/HQ in the general area. Upon visiting the Sugar Land location, I learned from Vera (the super-nice and helpful receptionist) that the showroom is closed due to Covid, but that they would be happy to put someone in touch with me soon. Later that day, I received a phone call from one of their consultants - Liza Veazey, who very patiently and kindly spoke with me about how we might proceed to design an engagement ring. She was of tremendous help, particularly for me because this was my first time doing something like this. Over the next two weeks, she emailed back and forth with me, at first sending examples of rings and later gemstone candidates for me to weigh and consider. I had lots of questions, and I also wanted to make sure my fiancée's preferences and taste was well-realized with the design choices being made and the ring when designed and completed. Through all this, Liza was patient and detailed and responsive, and I really felt like I was in good hands. Thinking on it now, it amazes me that we ended up with a ring that my fiancée loves showing off to her family and friends, even though the local Covid situation of June 2020 precluded us from meeting Liza or anyone for that matter in person. But that we did end up with something we're this happy with, despite the complications introduced by the pandemic, is a real credit to Liza and Whiteflash. And because there are various approval checkpoints along the way, the various steps from A to Z felt like a logical and intuitive progression (about two months), which was important and made me feel good about the whole thing. I would happily recommend them to anyone!
Shourjo D, Texas, USA
July 16, 2020
Just wanted to let you know that I gave it to her last night and she absolutely loves it. We discussed possibly canary yellow, but she really wants the white diamond so all is good in the world and I thank you again for all your help and guidance!
Gabriel C, Arizona, USA
July 16, 2020
Just wanted to let you know that I gave it to her last night and she absolutely loves it. We discussed possibly canary yellow, but she really wants the white diamond so all is good in the world and I thank you again for all your help and guidance!
Gabriel C, Arizona, USA

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