Your Search Ends Here!!
December 02, 2010

Your Search Ends Here!!

Living in the heart of Manhattan means I am walking distance from New York?ˆ™s famed Diamond District and the flagship stores of Tiffany, Cartier and the rest. Over the course of several months I visited every single one of them to gaze at and consider countless engagement rings, and learn from dozens of jewelry consultants and salesmen. I compared all of this ?ˆ?field?ˆ? research to what I was finding online and advice from trusted friends who have been through the process. At the end of my journey, the only place I felt comfortable buying a diamond was at Whiteflash. They were extremely helpful, knowledgeable and patient with me. I knew what I wanted, which is a large part of the battle, and Traci helped me get it. She even provided me with an artist?ˆ™s rendering/photo-shop image of a custom setting I was curious about, before I had even purchased the center stone. I loved receiving the high-resolution photos of the diamond I selected before it was shipped, and Bob, Whiteflash?ˆ™s experienced gemologist, talked me through what I should look for in those images. When I finally did put my order through, the shipping process was seamless and it arrived discreetly packaged. I was still nervous when I opened the package, but when I finally saw that stone, all my fears evaporated and I was completely blown away. It is immensely more brilliant in person than in the photos and most importantly, my fianc?©e could not be happier. We both cannot stop looking at it! If you are reading this and are at the beginning, middle or even end of your engagement ring journey, save yourself some time and stress and just go straight to Whiteflash.
Justin B, Florida, USA

RECENT REVIEWS

Thanks Michelle and Whiteflash!
July 24, 2026
My engagement journey was really difficult; initially I bought the diamond from Whiteflash but I wanted a hometown jeweler to make the setting. Two jewelers later and DAYS to go before I had to leave for the proposal I received the ring back from Whiteflash-they made the setting with an incredibly tight turnaround. QC and the design was absolutely on point. She was over the moon to get and wear her “prize”. I couldn’t have done any of this without Michelle acting quickly to make this all happen. Definitely tense situation on my end but Whiteflash made everything happen. And does this diamond perform-the video says more than I could.
Kevin S, Virginia, USA
The diamond earrings I purchase for my wife’s birthday came out beautiful.
July 22, 2026
I was on the fence about sizing and design, but Jennifer was very patient and helped me through the whole decision process. Excellent product and even better customer service. Whiteflash is exceptional at what they do.
Joshua B, Massachusetts, USA
The ring itself arrived exactly as described and beautifully packaged.
July 20, 2026
I recently ordered my fiancée's engagement ring through Whiteflash, and the experience exceeded every expectation. From the very first inquiry, Becca was incredible to work with — knowledgeable, responsive, and genuinely invested in helping me find the right ring. I had a specific timeframe I needed the ring by, and Becca made sure everything was handled to meet that deadline without any stress on my end. She kept me updated throughout the process, whether through detailed emails or quick phone calls, and always made herself available to answer questions. Her customer service made what could have been a nerve-wracking purchase feel completely manageable — I never once felt out of the loop. The ring itself arrived exactly as described and beautifully packaged. It's clear Whiteflash takes pride in both their product and their people. Highly recommend Whiteflash for anyone looking for quality, transparency, and a team that actually cares about getting it right.
Alex S, California, USA
The ring is great! I just proposed and she said yes!
July 17, 2026
We had a great experience with Whiteflash. We're very excited and the ring is beautiful and she really likes it. Not only did we love the ring, but also the service. We worked with Liza, and she was exceptional. She answered all of our questions, sent us videos of the ring when we weighing our options, and was very polite, professional, and responsive. I would recommend Whiteflash and Liza to anyone, they helped create a lifetime of memories for us.
Dakyung S, New York, USA