Best purchase I ever made in my life!
November 07, 2011

Best purchase I ever made in my life!

Skepticism and internet purchases go hand in hand. After spending countless hours and weekends in brick and mortal jewelry dealers, I decided to do further research on the internet. I knew I wanted an ideal cut diamond for maximum brilliance. Although I was not concerned about the price, I did want to make sure that my purchase was an excellent investment. I read countless threads on forums of experiences people have had with brand name competitors. I then decided that I was better off looking for loose diamonds rather than going with a brand name. While researching how to buy loose diamonds, I came across a Whiteflash customer who had a story similar to mine. They knew what they wanted, but they just couldn't find what they were looking for, that is until they came across Whiteflash. I visited the Whiteflash website. Their designs were unique and quite appealing. The thing they had going for them was their photo presentation and how easy it seemed to navigate their website. What they had going against them was that my most likely option was to order a product from them over the internet, and return it if I didn't like it. It seemed like a high investment in time. But there was something about the website, how clearly my questions were answered over the phone and the professionalism I received when I called that enabled me to take the step and purchase from Whiteflash.com. When I received my package, I was impressed by the sheer size of the box. I only ordered earrings and there was this package that could hold a giant school binder. I understood why that package was so big when I opened it. Whiteflash just doesn't specialize in diamond cutting. They specialize in perfecting a final and a high quality presentation. I was more than impressed. This was not just the best internet purchase I have ever made. It was the best purchase I have ever made in my life. I was extremely satisfied with the process from beginning to finish. You WILL NOT be disappointed with Whiteflash. I get compliments all the time on my earrings. And I am more than happy to tell my story when people ask me what in the world is Whiteflash.
Charlie F, California, USA

RECENT REVIEWS

Whiteflash provided exceptional service and a stunning quality ring
April 30, 2026
Purchasing from Whiteflash was an exceptional experience. Liza provided knowledge, expertise, care and attention to detail that was above and beyond my expectations. She met a very constrained timeline and was an absolute joy to work with. The quality of the diamond is stunning. I highly recommend Whiteflash and Liza.
Jonathan H, California, USA
The quality of the stone is even better than I thought. Perfect stone with good sparkles.
April 30, 2026
Got my engagement ring from Whiteflash. I was a little nervous because I live in New York and I cannot go in person. But I received the ring yesterday and it exceeded my expectations! The quality of the stone is even better than I thought. Very white and clean and just very clear when look at it closely! Perfect stone with good sparkles. The setting is also very well made. The ring is comparable to any designer brands I have seen! Becca helped me pick out the stone and the setting through our email communication. Mariah is also very helpful with the ordering process. The production time is very short too at Whiteflash. 10 days after payment I received my ring! Much faster than other jewelers I have been to. Great experience and will recommend to all my friends!
Yu G, New York, USA
My now fiancée said yes!
April 28, 2026
She loves the ring and it has been a visual highlight to everyone who sees it. Thank you for the awesome customer service and buying experience. The unboxing was a work of art and she loved it from the moment she saw it in the proposal box. I’m sure we will shop Whiteflash for the wedding bands.
William M, Virginia, USA
Thanks to Becca and her team for making a memory!!
April 20, 2026
My wife and I are near our 50th wedding anniversary. I wanted to wow her with an unforgettable anniversary gift, something that showed her how much these almost 50 years have meant to me. And what better way that to present her with the diamond we could not even think about buying where we were married. We were like many young couples all those years ago - in love plus broke and poor!! I did my research and came up with some specs, which were amended many, many times! I looked at the various reputable online dealers as well as brick and mortar retail stores too. A few (very few actually) were receptive to taking on my challenge to find that special stone per my specs. While not the first to present a "find," Becca of Whiteflash in Sugar Land TX was the first to find a stone that was so very close to having it all. Now, I did not know it was going to be the one, but after asking all the crazy questions of Becca and putting her and the diamond through the gauntlet, it became "the one." Becca's 17 years of experience became invaluable in helping me make the right decision, a decision that was not taken lightly because the diamond was for a very special purpose and it did cost a dollar or two as well!! While we did not live exactly down the road from Sugar Land, my wife and I took off on a road trip to meet Becca in person as well as actually see the diamond. It was stunning for sure. We made the purchase and are on our way to making this the 50th wedding anniversary gift I only dreamed of. Thanks to Becca and her team for making a memory!!
Jim F, Arkansas, USA

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
FIND DIAMONDS FIND JEWELRY
GO TO MY CART CONTINUE SHOPPING PROCEED TO CHECKOUT FIND DIAMONDS FIND JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS
COMPARE REMOVE ALL FIND MORE JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS