Best purchase I ever made in my life!
November 07, 2011

Best purchase I ever made in my life!

Skepticism and internet purchases go hand in hand. After spending countless hours and weekends in brick and mortal jewelry dealers, I decided to do further research on the internet. I knew I wanted an ideal cut diamond for maximum brilliance. Although I was not concerned about the price, I did want to make sure that my purchase was an excellent investment. I read countless threads on forums of experiences people have had with brand name competitors. I then decided that I was better off looking for loose diamonds rather than going with a brand name. While researching how to buy loose diamonds, I came across a Whiteflash customer who had a story similar to mine. They knew what they wanted, but they just couldn't find what they were looking for, that is until they came across Whiteflash. I visited the Whiteflash website. Their designs were unique and quite appealing. The thing they had going for them was their photo presentation and how easy it seemed to navigate their website. What they had going against them was that my most likely option was to order a product from them over the internet, and return it if I didn't like it. It seemed like a high investment in time. But there was something about the website, how clearly my questions were answered over the phone and the professionalism I received when I called that enabled me to take the step and purchase from Whiteflash.com. When I received my package, I was impressed by the sheer size of the box. I only ordered earrings and there was this package that could hold a giant school binder. I understood why that package was so big when I opened it. Whiteflash just doesn't specialize in diamond cutting. They specialize in perfecting a final and a high quality presentation. I was more than impressed. This was not just the best internet purchase I have ever made. It was the best purchase I have ever made in my life. I was extremely satisfied with the process from beginning to finish. You WILL NOT be disappointed with Whiteflash. I get compliments all the time on my earrings. And I am more than happy to tell my story when people ask me what in the world is Whiteflash.
Charlie F, California, USA

RECENT REVIEWS

We cannot thank you enough for creating her perfect ring!
October 01, 2026
Thank you so so much! We are beyond thrilled with the ring we had custom designed by your company. I do not have enough words of gratitude and pure joy I have for what you and Whiteflash were able to create from her inspiration photos. We are so grateful to have found you.
Renne L, California, USA
I had an outstanding experience working with Whiteflash for my recent purchase.
September 29, 2026
Becca was exceptionally knowledgeable, patient, and helpful throughout the entire process of selecting both the diamond and the ring setting. The final product is stunning, and my wife loves it! Highly recommend Whiteflash for anyone looking for exceptional quality and customer service.
Mohsen, California, USA
Becca and the Whiteflash team were amazing to work with!
September 26, 2026
Throughout the entire engagement ring purchasing process, Becca was very responsive and informative, helping explain all the little details and decisions to consider. She made the process smooth and enjoyable, and everyone was incredibly friendly along the way.
Matthew B, Texas, USA
The ring is perfect, exactly what I was looking for, she loved it!
September 24, 2026
Thanks to you and your team for making the entire process smooth and painless; I really appreciate the thoughtful and secure packaging as well, it was a nice touch that goes a long way. Excellent service from start to finish. Michelle was extremely communicative, and answered any and all questions I had related to my online order with a cheerful and professional demeanor. The ring was beautiful, delivered timely, and thoughtfully packaged. They made the whole process extremely easy and kept me updated every step of the way. I would not hesitate to buy from this team again!
Justin C, California, USA