Best purchase I ever made in my life!
November 07, 2011

Best purchase I ever made in my life!

Skepticism and internet purchases go hand in hand. After spending countless hours and weekends in brick and mortal jewelry dealers, I decided to do further research on the internet. I knew I wanted an ideal cut diamond for maximum brilliance. Although I was not concerned about the price, I did want to make sure that my purchase was an excellent investment. I read countless threads on forums of experiences people have had with brand name competitors. I then decided that I was better off looking for loose diamonds rather than going with a brand name. While researching how to buy loose diamonds, I came across a Whiteflash customer who had a story similar to mine. They knew what they wanted, but they just couldn't find what they were looking for, that is until they came across Whiteflash. I visited the Whiteflash website. Their designs were unique and quite appealing. The thing they had going for them was their photo presentation and how easy it seemed to navigate their website. What they had going against them was that my most likely option was to order a product from them over the internet, and return it if I didn't like it. It seemed like a high investment in time. But there was something about the website, how clearly my questions were answered over the phone and the professionalism I received when I called that enabled me to take the step and purchase from Whiteflash.com. When I received my package, I was impressed by the sheer size of the box. I only ordered earrings and there was this package that could hold a giant school binder. I understood why that package was so big when I opened it. Whiteflash just doesn't specialize in diamond cutting. They specialize in perfecting a final and a high quality presentation. I was more than impressed. This was not just the best internet purchase I have ever made. It was the best purchase I have ever made in my life. I was extremely satisfied with the process from beginning to finish. You WILL NOT be disappointed with Whiteflash. I get compliments all the time on my earrings. And I am more than happy to tell my story when people ask me what in the world is Whiteflash.
Charlie F, California, USA

RECENT REVIEWS

Love it!
October 27, 2026
I just love my ring, it’s gorgeous!
Kim E, Pennsylvania, USA
It truly has been a Brilliant Diamond Buying Experience.
October 26, 2026
My mind was blown when I opened that beautiful little black box to find the shiniest diamond ever. It brought tears to my eyes. Not only was the diamond beyond my expectations, so was the treatment I have been given by your company. Your thoughtfulness and attention to my transaction has been a testament to the quality of your product and the professionalism of your company. In a world where customer service is at best lacking, you rank far and above your competition. Thank you and your staff so much for taking care of me every step of the way. It truly has been a "Brilliant Diamond Buying Experience".
Susan D, California, USA
A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA