Best purchase I ever made in my life!
November 07, 2011

Best purchase I ever made in my life!

Skepticism and internet purchases go hand in hand. After spending countless hours and weekends in brick and mortal jewelry dealers, I decided to do further research on the internet. I knew I wanted an ideal cut diamond for maximum brilliance. Although I was not concerned about the price, I did want to make sure that my purchase was an excellent investment. I read countless threads on forums of experiences people have had with brand name competitors. I then decided that I was better off looking for loose diamonds rather than going with a brand name. While researching how to buy loose diamonds, I came across a Whiteflash customer who had a story similar to mine. They knew what they wanted, but they just couldn't find what they were looking for, that is until they came across Whiteflash. I visited the Whiteflash website. Their designs were unique and quite appealing. The thing they had going for them was their photo presentation and how easy it seemed to navigate their website. What they had going against them was that my most likely option was to order a product from them over the internet, and return it if I didn't like it. It seemed like a high investment in time. But there was something about the website, how clearly my questions were answered over the phone and the professionalism I received when I called that enabled me to take the step and purchase from Whiteflash.com. When I received my package, I was impressed by the sheer size of the box. I only ordered earrings and there was this package that could hold a giant school binder. I understood why that package was so big when I opened it. Whiteflash just doesn't specialize in diamond cutting. They specialize in perfecting a final and a high quality presentation. I was more than impressed. This was not just the best internet purchase I have ever made. It was the best purchase I have ever made in my life. I was extremely satisfied with the process from beginning to finish. You WILL NOT be disappointed with Whiteflash. I get compliments all the time on my earrings. And I am more than happy to tell my story when people ask me what in the world is Whiteflash.
Charlie F, California, USA

RECENT REVIEWS

My fiancée loves the ring and couldn't be happier.
August 14, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada
Everything turned out beautifully, and most importantly, she absolutely loves it!
August 12, 2026
I had an amazing experience working with Liza to pick out my fiancée’s engagement ring. From the very beginning, she was incredibly helpful, patient, and knowledgeable, and made what can be a pretty overwhelming process feel easy and enjoyable. Liza took the time to understand what I was looking for and was never pushy. Her guidance throughout the process gave me a lot of confidence that I was making the right choice, and the final result was absolutely beautiful. Most importantly, my fiancée absolutely loves the ring! The proposal went amazingly, and I’m so happy I was able to work with Liza to find something so special for such an important moment in our lives. I genuinely couldn’t have asked for a better experience. Thank you again, Liza, for all your help! We’re already looking forward to coming back when it’s time to pick out our wedding bands. I would highly recommend Liza and the team to anyone looking for a great jewelry-buying experience!
Korede K, Texas, USA
She said yes and loves it!
August 11, 2026
I got the ring but wanted to touch base and say thank you again she absolutely loved it. Thank you for your help with this process. Will definitely be sending some friends buying soon your
Nolan H, Alaska, USA