Simply the best company I have ever dealt with!
November 17, 2011

Simply the best company I have ever dealt with!

Whiteflash is truly outstanding, it leaves you wondering, what if the rest of the business world was like this? My experience buying an engagement ring started out the same as many others, visiting the usual Toronto area brick & mortar jewelry stores. After visits to many different retailers I was frustrated with the inability to view multiple diamonds at once. I was uncomfortable with how hard they were pushing J-I color stones, when I was looking for an H or higher color stone. After being told multiple times by the salesman at the best of the lot that no one can tell the difference between an I color and a D color stone (despite the fact that the only D color stone they had was .2 carat, pretty hard to see color in a stone that small), I finally told the salesman that I was not going to buy anything that was not at least an H. It was then he finally narrowed his search to H or higher and we found 2 diamonds available across the entire network of stores (Canada's biggest jewelry retailer, with the annoying radio ad). I went home and began to search for diamonds online to compare prices. I can't remember exactly what I typed in to google, because I can't replicate it, but one of the first three results was pricescope.com and the rest fell into place as it has for so many others. The holloway cut adviser was the first tool that I found very useful, however it didn't exclude the diamond I had placed a deposit on since it scored very well on the HCA. The real gems were the forums where my education on diamonds began in earnest. Luckily when I went back into the B&M store three days later armed with the knowledge of what good arrows should look like, I quickly realized how poor their cut quality actually was & I took the refund of my deposit. The pricescope forums lead me to visit the online sites of the three top tier companies recommended there, and it was the wide selection of settings & the glowing reviews of their customer service that had me leaning towards Whiteflash above the two others. They didn't disappoint. I registered as a member on the Whiteflash website on November 6th. I was stunned at the ease with which I could view pictures of multiple diamonds, their Ideal scope, arrows & hearts images. When I checked my email in the morning on November 7th, I had received an email from Victoria welcoming me to the site. I responded with an email that listed 5 diamonds (by AGS number) I was interested in and if she would be kind enough to call me with a gemologist to discuss them. Two hours later I received a call from Bob, one of their graduate gemologists. He assured me that all of the diamonds I had selected were excellent stones, and that if it were his choice he would go with the one that had the least color, an F color stone, VS1 clarity in this case. I placed the order that day & received the order confirmation a few hours later, I promptly went to the bank and wired the money. That night I was reviewing my list of 5 diamonds and realized that a stone that was slightly bigger with a slightly better ideal scope image and a slightly better hearts image on my list was only a $100 more. I contacted Victoria and asked her to make the change, she did: promptly and efficiently. Over the next week I exchanged 30 emails with the team at Whiteflash; Victoria, Randi, Vera, Alan & Becca, reviewing the pictures of the finished product in detail and asking for further shots from different angles. All of them were warm & a pleasure to deal with, so different than my experience in the B&M stores. We discussed everything from the stone to the setting, the pictures, mounting, engraving & Alan over the phone helping me get the fedex shipment through Canadian border services at the very end (fedex's mistake), all of it done very professionally on their end. I received my diamond the morning of November 15th, 5 business days after placing the order. The pictures they had sent via email had me very excited, but honestly, they did not do the actual finished product justice. The ring is simply amazing, it is the finest piece of jewelry I have seen during this entire process, the stone is blinding, brilliant and shows a great deal larger than it's .717 carat weight. The setting (iris style) is spectacular, lucid, and lovely. The quality of their mounting skills is unparalled in my opinion. Every single recommendation I give on engagement ring purchases from this day forward will point in one direction only: Whiteflash.com. Thank you very kindly Whiteflash, I will let you know how the presentation goes, but she is going to love it, I know it already.
Sandeep S, Canada

RECENT REVIEWS

July 23, 2021
We ordered a semi-custom engagement ring and wedding band set from Whiteflash. We shopped around with a few jewelers before coming to Whiteflash, so had several comparison points for both the diamond and custom setting. We were beyond impressed with Whiteflash's A Cut Above diamond. The cut is amazing and not only does it bring out so much brilliance to the diamond, but it also does a fantastic job of hiding the flaws in the diamond. Even under a loop, it was a little hard to see the flaws for a SI1 because the cuts were made right above the flaws to hide them. We were able to use one of Whiteflash's in-house settings and customized it for thousands cheaper than going with a fully custom ring from another jeweler. The final products are gorgeous. Our sales associate was Michelle Adams and she is beyond knowledgeable, helpful and always prompt in responding to our many follow-up emails. We are extremely pleased with both the service and the products from Whiteflash and would highly recommend them.
Andrew D, Maryland, USA
July 22, 2021
Oh my God!! We just picked up the ring and it is absolutely gorgeous!! and fits perfectly!! I really missed my ring while being resized and appraised and my excitement seeing it again is off the charts! I absolutely cannot thank everyone at WhiteFlash enough. All of you have been an absolute pleasure to work with! I don't want to fail to mention those behind the scenes; thank you to the jewelers for their outstanding craftsmanship. I cannot see where the ring was resized. Also, thank you to the web designers for making my online purchasing experience a pleasure. The website is fantastic with gemologist reports and microscope pictures so I could see exactly what I was selecting. I entered my criteria and the site directed me to those diamonds. Once again, I want to thank you for the diamond that I'll wear the rest of my life!! I'm sure my family members want to know who will inherit it. Blessing to all of you. Thank you.
Virginia J, California, USA
July 21, 2021
Whiteflash is one efficient, professional and experienced team. This is my second transaction with them since I decided to trade up my earring from 7 years ago, The are set in the 3 prong La Pousette setting which I love. From start to finish , the team made it so easy and comfortable. The best customer service anywhere and in my opinion the best diamonds on the planet!!!
Sheila A, New York, USA
July 20, 2021
It was the best service ever. I was helped by Becca, and she was always there to help. I bough an ACA Diamond and it was the most beautiful I have ever seen. The final product was better than I imagined and I am very happy to have bought such an important ring with Whiteflash. Thank you so much for everything.
Luis T, Mexico

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