Can
December 15, 2011

Can't go wrong!

I had spent a lot of time researching diamonds online, and had narrowed my choices down to a few vendors. In the end I went with Whiteflash.com and I have absolutely no regrets, and nothing but positive things to say about this company. I had first registered on their site, and had a few stones saved for future reference when I received a call from Traci at Whiteflash. All I can say is that from day one I felt like a VIP. There was no pressure at any point to purchase during the process. She looked at the stones on my list, and had a personal recommendation, and then had a gemologist examine each one to determine which ones showed as the whitest, since they were all in the same color class. She then sent me close-up photos of the finalists with a recommendation again. Every staff member from Whiteflash was quick to reply, either by email or phone, Traci even allowed me to call on off days and would answer my emails during her thanksgiving holiday as well! I asked a ton of questions throughout the buying process, and felt very comfortable the entire way. They even arranged to ship the wedding band to me directly, and then had the engagement ring ship to a different city where I was planning to vacation and propose, even arranging it so a friend of mine could pickup the ring from FedEx. I highly recommend Traci and Whiteflash, and if there are any other jewelry needs I won't hesitate to call upon them again. I ended up with a 1.5 carat AGS triple-0 A Cut Above round brilliant, in the platinum Harmony pave setting, and it's like a flashlight on my fianc?©es finger. She can't take her eyes off it anywhere we go. I had them change the clasp on the setting so that it was exactly what we wanted as well. For any Canadians out there with any reservations about ordering online south of the border, don't hesitate, there are no brokerage fees, just HST collected when picked up at FedEx, and you will not find these quality of cuts easily, and definitely not for their prices. Needless to say, I easily give Whiteflash 5 stars.
Peter B, Canada

RECENT REVIEWS

My experience with Whiteflash was incredible!
December 23, 2025
From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
Sumit B, North Carolina, USA
It was a pleasure working with Becca and the Whiteflash team to design the perfect engagement ring for me and my fiancé!
December 23, 2025
Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
Tim T, Washington, USA
A special ring for my wife to celebrate our 50th anniversary.
December 20, 2025
I contacted Michelle at Whitefish who had previously rendered excellent service to me in picking diamond earrings for my wife. Happily, Michelle was still there and happily she helped me immensely in sorting through diamond options and picking the right one. My wife was absolutely thrilled with the ring she got. The service from Whiteflash was outstanding with marvelous packaging and secure delivering. Can't recommend them strongly enough.
Dennis K, Illinois, USA
Whiteflash is the place to go!
December 19, 2025
My jewelry arrived on Wednesday. Really nice. Thanks to Becca for outstanding service!
Siri O, Norway

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