Can
December 15, 2011

Can't go wrong!

I had spent a lot of time researching diamonds online, and had narrowed my choices down to a few vendors. In the end I went with Whiteflash.com and I have absolutely no regrets, and nothing but positive things to say about this company. I had first registered on their site, and had a few stones saved for future reference when I received a call from Traci at Whiteflash. All I can say is that from day one I felt like a VIP. There was no pressure at any point to purchase during the process. She looked at the stones on my list, and had a personal recommendation, and then had a gemologist examine each one to determine which ones showed as the whitest, since they were all in the same color class. She then sent me close-up photos of the finalists with a recommendation again. Every staff member from Whiteflash was quick to reply, either by email or phone, Traci even allowed me to call on off days and would answer my emails during her thanksgiving holiday as well! I asked a ton of questions throughout the buying process, and felt very comfortable the entire way. They even arranged to ship the wedding band to me directly, and then had the engagement ring ship to a different city where I was planning to vacation and propose, even arranging it so a friend of mine could pickup the ring from FedEx. I highly recommend Traci and Whiteflash, and if there are any other jewelry needs I won't hesitate to call upon them again. I ended up with a 1.5 carat AGS triple-0 A Cut Above round brilliant, in the platinum Harmony pave setting, and it's like a flashlight on my fianc?©es finger. She can't take her eyes off it anywhere we go. I had them change the clasp on the setting so that it was exactly what we wanted as well. For any Canadians out there with any reservations about ordering online south of the border, don't hesitate, there are no brokerage fees, just HST collected when picked up at FedEx, and you will not find these quality of cuts easily, and definitely not for their prices. Needless to say, I easily give Whiteflash 5 stars.
Peter B, Canada

RECENT REVIEWS

The bracelet was even more beautiful in person than I expected.
August 17, 2026
I had such a great experience working with Becca at Whiteflash! I was looking for a very specific pear-shaped lab diamond, and she was incredibly helpful, patient, and personable throughout the process. She took the time to answer all of my questions and sent me multiple photos and videos of the stone in different lighting so I could really assess it before making a decision. Although that particular pear ultimately wasn’t the right one for me, I ended up purchasing a stunning lab diamond tennis bracelet with Becca’s help. She went above and beyond to make sure we chose the right size for my small wrist, and the bracelet was even more beautiful in person than I expected. Her customer service didn’t stop after the purchase, either. I was having trouble figuring out the secure clasp when it arrived, and she quickly sent me a video walking me through exactly how to use it. The entire experience felt personal and never pushy. Becca genuinely seemed invested in helping me find pieces I would love rather than simply making a sale. I’ll absolutely be returning to Whiteflash for future purchases and would highly recommend working with her!
Lisa C, California, USA
My fiancée loves the ring and couldn't be happier.
August 16, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
I love my beautiful pendant!
August 15, 2026
I had a wonderful experience ordering a lab diamond pendant from Whiteflash. It can be stressful ordering a piece of jewelry without seeing it in person first, but Liza was extremely helpful and answered all of my questions. I had the necklace customized with a slightly thicker chain, lobster claw clasp, and extender. The final piece was exactly what I wanted and much better quality than I found in local stores. I absolutely recommend Whiteflash!
Laura W, Arizona, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada