Can
December 15, 2011

Can't go wrong!

I had spent a lot of time researching diamonds online, and had narrowed my choices down to a few vendors. In the end I went with Whiteflash.com and I have absolutely no regrets, and nothing but positive things to say about this company. I had first registered on their site, and had a few stones saved for future reference when I received a call from Traci at Whiteflash. All I can say is that from day one I felt like a VIP. There was no pressure at any point to purchase during the process. She looked at the stones on my list, and had a personal recommendation, and then had a gemologist examine each one to determine which ones showed as the whitest, since they were all in the same color class. She then sent me close-up photos of the finalists with a recommendation again. Every staff member from Whiteflash was quick to reply, either by email or phone, Traci even allowed me to call on off days and would answer my emails during her thanksgiving holiday as well! I asked a ton of questions throughout the buying process, and felt very comfortable the entire way. They even arranged to ship the wedding band to me directly, and then had the engagement ring ship to a different city where I was planning to vacation and propose, even arranging it so a friend of mine could pickup the ring from FedEx. I highly recommend Traci and Whiteflash, and if there are any other jewelry needs I won't hesitate to call upon them again. I ended up with a 1.5 carat AGS triple-0 A Cut Above round brilliant, in the platinum Harmony pave setting, and it's like a flashlight on my fianc?©es finger. She can't take her eyes off it anywhere we go. I had them change the clasp on the setting so that it was exactly what we wanted as well. For any Canadians out there with any reservations about ordering online south of the border, don't hesitate, there are no brokerage fees, just HST collected when picked up at FedEx, and you will not find these quality of cuts easily, and definitely not for their prices. Needless to say, I easily give Whiteflash 5 stars.
Peter B, Canada

RECENT REVIEWS

My daughter LOVED the bracelet. It is beautiful.
September 18, 2026
When shopping for a natural diamond bracelet for our daughter's wedding, we wanted exceptional quality without paying extra for a big-name brand like Tiffany or Winston. Whiteflash exceeded expectations -- the care they took in helping us select the right stones was outstanding, and it was clear how much they've invested in customer service, from the first conversation through to delivery. The bracelet was stunning on the day. Highly recommend if you want real diamond expertise paired with a genuinely attentive buying experience
Bruce C, California, USA
Becca and the Whiteflash team were amazing to work with!
September 18, 2026
Throughout the entire engagement ring purchasing process, Becca was very responsive and informative, helping explain all the little details and decisions to consider. She made the process smooth and enjoyable, and everyone was incredibly friendly along the way.
Matthew B, Texas, USA
I'm enjoying dinner three times a week and Becca is the best!
September 18, 2026
Whiteflash specifically Becca at Whiteflash made this such an easy process... The most beautiful .9 carat simply gorgeous stunning amazing brilliant diamond.... In an elegant styled tulip pronged white gold setting.... She is now cooking dinner for me three times a week!..... No no not Becca... Heather absolutely loves the diamond and can't wait to wear it around all the bougie family members. I was confused on the order and entered it twice Becca called me on the next business day and said let's go through this and make sure you're getting exactly what you want.... She found a setting for me that was much better for that particular Stone than the one I had selected... She suggested this upgraded setting at a even more affordable price..... I'm enjoying dinner three times a week and Becca is the best I hope to have many more diamond purchase experiences with Becca at White flash!!! Bill.... Previously from Tallahassee now living in Lake County Florida near but not in The villages.
Bill W, Florida, USA
We couldn't be happier with our experience with Whiteflash Jewelry!
September 17, 2026
We were celebrating our 30th anniversary, and the entire process of selecting the perfect 1.5-carat natural diamond and solitaire setting was easy and enjoyable. Liza was incredibly helpful throughout the process, and she and the design team went above and beyond to create a custom plain wedding band that fit beautifully with the solitaire. Their guidance, attention to detail, and willingness to make sure everything was exactly what we wanted made the experience truly special. Most importantly, we absolutely love the finished product. The diamond is stunning, the setting is beautiful, and the custom band complements it perfectly. We couldn't have asked for a better ring to celebrate our 30th anniversary. We would highly recommend Whiteflash to anyone looking for exceptional quality, personal service, and a beautiful finished piece.
Edgar S, Nevada, USA