Whiteflash vs. James Allen vs. Blue Nile
July 19, 2012

Whiteflash vs. James Allen vs. Blue Nile

I looked at Blue Nile and James Allen. Frankly, on quality and price neither Blue Nile or James Allen Reviews live up to what you guys did for me! The ring has blown everybody away who has seen it so far. I was lucky enough to be able to propose on a Bahamian island on the holiday of a lifetime thanks to a college friend. The 'fire' in the diamond really sets the ring apart - it catches the light so brilliantly. We were holidaying with other Americans (Houstonians no less!) - what I would say, without being intentionally offensive, is that others have opted for 'quantity over quality' - I noticed many 2ct rings that did not have the lustre, or had to be helped out via a halo etc to try and stand out - as if they were trying too hard. Back in the UK, where diamonds tend to be significantly more expensive/smaller, the ring stands out even more. Lisa has had 3/4 comments on her ""rock"" in her office - naturally she is happy and proud! I wanted to take time out to thank you all personally in managing the engagement minefield. The quality of service, information, packaging etc has blown me away. Not having a giant logo on the ring etc was a key point - the 'W' is subtle and elegant. And the best of all was , she said YES!!! I can't imagine how Blue Nile nor James Allen could compete, I really can't with plain certificates and a generic approach. You made the experience SO personal and we are 1,000's of miles away!
Gordon L., UK

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Love my pendant!
September 12, 2025
I have received the beautiful pendant today. Thank you so much for preparing it. It shines so bright and I really love it!
Natalia W, Singapore
The diamond is beautiful, it’s everything and more than what I expected.
September 10, 2025
It’s truly “The Cats Meow”! Thank you for your professional advice and help in my decision making and you could not have made the purchasing process any simpler. What was pretty much a miserable process of shopping at my local jewelers became fun and exciting when I started shopping at Whiteflash, and when I spoke with you, I became that much more comfortable because of the knowledge and professionalism that you exhibited. Thank you so much for the positive experience.
Ken H, Kentucky, USA
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September 09, 2025
I couldn't be happier with them. I've worn them every day since I received them. They are perfect!
Sara W, Virginia, USA
Thank you for the wonderful work and help. It’s so beautiful.
September 08, 2025
My experience with Whiteflash has been exceptional. The brilliance and fire of the diamond are truly outstanding, and the craftsmanship of the ring reflects an impressive level of quality and precision. The sparkle and definition are exactly what I was hoping for. In addition, Liza provided thoughtful and knowledgeable guidance throughout the entire process, making the purchase both seamless and reassuring. I would highly recommend!
Selah K, California, USA

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