I found my beautiful diamond at Whiteflash!
October 10, 2012

I found my beautiful diamond at Whiteflash!

After trying all the retail outlets looking at rings and dealing with annoying salespeople that just wouldn't leave you alone until you were forced to walk out, exhausted (Jared's was the WORST!), I decided to try online shopping. Whiteflash was very professional. I ended up dealing with the same representative through my entire process; she was prompt at returning emails, was available on the phone, and was never pushy. She listened to what I was looking for, helped narrow down my choices, and ultimately I found the beautiful diamond and ring that my wife is wearing today! The representative even periodically sent me pictures of the ring being made, which was a nice personalized touch. It's been 7 years since I purchased, and my wife still gets comments on it. The appraised value was nearly twice the purchase price, which compares favorably to any other company. Surprisingly (it's white gold), we've only had to have the ring re-dipped once. None of the diamonds have ever loosened. I would certainly buy from this company again.
Jonathan K., California, USA

RECENT REVIEWS

This is a very well run business based on my experience.
April 28, 2025
I recently bought diamond earrings for my daughter and could not be more thrilled. The prices were far below what I would have paid locally, and the service was fantastic. I worked with Jennifer who was wonderful.
David G, Illinois, USA
She said yes!
April 28, 2025
The proposal went great! She said yes and absolutely loved the ring!
Ricardo S, Texas, USA
She loves the diamond!
April 27, 2025
We’re both super happy with the ring. She’s super outdoorsy person so I proposed at the end of a long hike we went on in Japan. I've already referred a friend of mine to your website.
Osman S, Illinois, USA
These are gorgeous and my wife loves them!
April 25, 2025
Great work to you and the team!! I think this was a great (early) 5 year anniversary gift.
Matthew F, Virginia, USA

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