When shopping for Jewelry there is no Question....GO TO Whiteflash!
October 26, 2012

When shopping for Jewelry there is no Question....GO TO Whiteflash!

My Whiteflash experience was about as good as you can get for an online purchase of jewelry. Like many people I was initially hesitant about ordering such an important highly priced item online (engagement ring), but after a friends recommendation I decided to check out the site and spent hours and days trying to poke a hole in their process. The first important thing to me was that the diamond I purchased was humanly mined and obtained, which Whiteflash seems to go a little further than other sites to prove this is the case. Next the customer service was great. The sales person I spoke with several times was very accommodating towards my initial hesitations and I never felt pressured to make a purchase, nor did I ever feel I was being duped. When I had made the purchase I was part of every aspect of the rings construction and they updated me during each step. When it came time to pick up the ring I was very happy with the security measures that were taken. Even though I had to drive to the airport to pick up the ring I was very happy that they don't just sent it to you with just any service under circumstances where a person could easily switch out the diamond. The ring itself I couldn't ask for a better outcome and was presented very nicely in the packaging along with the diamond inspection tools I also received. Not that I'm planning on ever needing to propose again, but given the opportunity I would defiantly go with Whiteflash again.
Karl S, Massachusetts, USA

RECENT REVIEWS

She loved the ring and especially the diamond!
December 30, 2025
I cannot say enough great things about working with Becca. From start to finish, she was incredibly transparent, knowledgeable, and genuinely focused on helping me make the right decision. Buying a diamond can be overwhelming, but Becca made the entire process feel clear, comfortable, and even exciting. She went above and beyond by providing detailed ASET/Idealscope images, photos, and videos of the selected diamond, which made a huge difference in understanding its quality and performance. Becca’s professionalism, responsiveness, and attention to detail were exceptional. Thanks to her guidance, I felt completely confident in my purchase and couldn’t be happier with the result. I would highly recommend Becca to anyone looking for expert advice, transparency, and an outstanding diamond-buying experience.
Jimmy Y, New York, USA
Love it!!
December 29, 2025
Absolutely beautiful - love it!! Happy holiday and many thanks!
Xue L, New York, USA
It was a pleasure working with Becca and the Whiteflash team to design the perfect engagement ring for me and my fiancé!
December 26, 2025
Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
Tim T, Washington, USA
My experience with Whiteflash was incredible!
December 23, 2025
From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
Sumit B, North Carolina, USA

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