Complete success buying from Whiteflash!
December 17, 2012

Complete success buying from Whiteflash!

I have recently bought a solitaire diamond engagement ring from Whiteflash, which was a complete success! I live in Australia, I am a veteran online shopper for shoes, clothes, but never a diamond ring. So when my husband wanted to buy me a diamond ring for our 20th anniversary, we went to the Tiffany, only found out that it would cost nearly $50,000 for the kind of diamond I wanted, of course it was a bit too expensive. I searched online and came across quite a few online sellers. After an extensive research, I decided to buy it from Whiteflash. The consultant who helped me through the whole process is Traci. Since I am not living in the U.S., I was quite nervous in the beginning. Traci was patient and professional, never pushy in her approach, which eased my nerves gradually. Since wee were travelling to Los Angeles, I decided to make the purchase and pick it up on the day we arrive. There was a lot of organizing and coordinating on Traci's part, and I was anxious, praying that nothing would go wrong, and nothing did. When I picked up the ring from FedEx depot, I put it on my finger straight away, admiring it constantly, it was the most sparkly diamond I've ever seen. After checking in to the hotel, we wandered to Rodeo Drive to see the most famous shopping street in LA. I went into two jewelry shops to have a diamond checked out, both of them said it was not the diamond on the GIA certificate which came with the diamond. I was shocked, and called Whiteflash about the issue. It was the weekend, Debi, the person who answered the phone assured me that such situation had never happened during the 12 years they are in business, and I should have nothing to worry about if there was a problem, they would take care of everything. She then followed up with an email, assuring me that their operation manager will be in touch with me. Early on Monday morning, Vera called, she assured me again, with 100% confidence that there was no problem with my purchase, due to their every stringent procedure and security control, and recommended me to go to an independent jewelry appraiser to have the ring appraised. We went to two very reputable appraisers and guess what? The diamond was perfect, exactly the one on the GIA certificate. I am so glad that I bought my ring from Whiteflash, with less than half of the price, I got a better diamond than the ones I check at Tiffany, and thank you Traci, Debi and Vera for helping me all the way.
Cincy Y., Australia

RECENT REVIEWS

Everyone is super sweet and welcoming!
March 18, 2026
The lady at the front desk is accommodating and helps with your needs. Becca's helped us create my dream ring but better!! The ring came out beautifully! Came in the time frame they told us. The prices are better than the bigger names and home based for me so it's convenient, if I were to have issues (not that there are, just resizing for a polish I a few years) They have lunch time from 1-2 pm so be mindful of that! Can't wait to find more beautiful pieces from them in the future!!
Haeli Y, Texas, USA
I love the earrings!
March 16, 2026
Excellent experience picking diamonds and buying earrings with Becca. Great service would highly recommend!
Stephanie B, Maryland, USA
The earrings are beautiful.
March 10, 2026
I recently bought a pair of custom diamond precision lab earrings from Whiteflash, assisted by Michelle. She provided excellent service, and set me up with diamond studs that reflected all my criteria. She was knowledgeable, and I am very satisfied with my purchase.
Sharon T, Illinois, USA
Much easier experience than when I last bought a diamond 30 years ago. 🤣
March 02, 2026
Great diamond for the price, Becca was very helpful, shipping and pickup were painless.
Andy K, Texas, USA

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