Complete success buying from Whiteflash!
December 17, 2012

Complete success buying from Whiteflash!

I have recently bought a solitaire diamond engagement ring from Whiteflash, which was a complete success! I live in Australia, I am a veteran online shopper for shoes, clothes, but never a diamond ring. So when my husband wanted to buy me a diamond ring for our 20th anniversary, we went to the Tiffany, only found out that it would cost nearly $50,000 for the kind of diamond I wanted, of course it was a bit too expensive. I searched online and came across quite a few online sellers. After an extensive research, I decided to buy it from Whiteflash. The consultant who helped me through the whole process is Traci. Since I am not living in the U.S., I was quite nervous in the beginning. Traci was patient and professional, never pushy in her approach, which eased my nerves gradually. Since wee were travelling to Los Angeles, I decided to make the purchase and pick it up on the day we arrive. There was a lot of organizing and coordinating on Traci's part, and I was anxious, praying that nothing would go wrong, and nothing did. When I picked up the ring from FedEx depot, I put it on my finger straight away, admiring it constantly, it was the most sparkly diamond I've ever seen. After checking in to the hotel, we wandered to Rodeo Drive to see the most famous shopping street in LA. I went into two jewelry shops to have a diamond checked out, both of them said it was not the diamond on the GIA certificate which came with the diamond. I was shocked, and called Whiteflash about the issue. It was the weekend, Debi, the person who answered the phone assured me that such situation had never happened during the 12 years they are in business, and I should have nothing to worry about if there was a problem, they would take care of everything. She then followed up with an email, assuring me that their operation manager will be in touch with me. Early on Monday morning, Vera called, she assured me again, with 100% confidence that there was no problem with my purchase, due to their every stringent procedure and security control, and recommended me to go to an independent jewelry appraiser to have the ring appraised. We went to two very reputable appraisers and guess what? The diamond was perfect, exactly the one on the GIA certificate. I am so glad that I bought my ring from Whiteflash, with less than half of the price, I got a better diamond than the ones I check at Tiffany, and thank you Traci, Debi and Vera for helping me all the way.
Cincy Y., Australia

RECENT REVIEWS

It is AMAZING! Thank you so much!
November 03, 2026
She loved her ring and everything turned out beautiful!!!
James T, Alabama, USA
Was able to find the right ring thanks to Liza!
November 02, 2026
She answered all questions I had; made the process super easy for someone who did not know about jewelry. Thank you again for all your help. The ring turned out perfect!
Daniel C, Texas, USA
Whiteflash is amazing!
October 31, 2026
We worked with Liza, who patiently and diligently guided us through the complicated world of diamond specifications and helped us find exactly the diamond we wanted at a value we felt great about. We weren't exactly the easiest customers (we may have tested her patience a little!), but she was incredibly knowledgeable, gracious, and attentive throughout the entire process. I couldn't be more pleased with our experience. Thank you again, Liza and the Whiteflash team!
David R, Texas, USA
Love it!
October 27, 2026
I just love my ring, it’s gorgeous!
Kim E, Pennsylvania, USA