Complete success buying from Whiteflash!
December 17, 2012

Complete success buying from Whiteflash!

I have recently bought a solitaire diamond engagement ring from Whiteflash, which was a complete success! I live in Australia, I am a veteran online shopper for shoes, clothes, but never a diamond ring. So when my husband wanted to buy me a diamond ring for our 20th anniversary, we went to the Tiffany, only found out that it would cost nearly $50,000 for the kind of diamond I wanted, of course it was a bit too expensive. I searched online and came across quite a few online sellers. After an extensive research, I decided to buy it from Whiteflash. The consultant who helped me through the whole process is Traci. Since I am not living in the U.S., I was quite nervous in the beginning. Traci was patient and professional, never pushy in her approach, which eased my nerves gradually. Since wee were travelling to Los Angeles, I decided to make the purchase and pick it up on the day we arrive. There was a lot of organizing and coordinating on Traci's part, and I was anxious, praying that nothing would go wrong, and nothing did. When I picked up the ring from FedEx depot, I put it on my finger straight away, admiring it constantly, it was the most sparkly diamond I've ever seen. After checking in to the hotel, we wandered to Rodeo Drive to see the most famous shopping street in LA. I went into two jewelry shops to have a diamond checked out, both of them said it was not the diamond on the GIA certificate which came with the diamond. I was shocked, and called Whiteflash about the issue. It was the weekend, Debi, the person who answered the phone assured me that such situation had never happened during the 12 years they are in business, and I should have nothing to worry about if there was a problem, they would take care of everything. She then followed up with an email, assuring me that their operation manager will be in touch with me. Early on Monday morning, Vera called, she assured me again, with 100% confidence that there was no problem with my purchase, due to their every stringent procedure and security control, and recommended me to go to an independent jewelry appraiser to have the ring appraised. We went to two very reputable appraisers and guess what? The diamond was perfect, exactly the one on the GIA certificate. I am so glad that I bought my ring from Whiteflash, with less than half of the price, I got a better diamond than the ones I check at Tiffany, and thank you Traci, Debi and Vera for helping me all the way.
Cincy Y., Australia

RECENT REVIEWS

My now fiancée said yes!
April 28, 2026
She loves the ring and it has been a visual highlight to everyone who sees it. Thank you for the awesome customer service and buying experience. The unboxing was a work of art and she loved it from the moment she saw it in the proposal box. I’m sure we will shop Whiteflash for the wedding bands.
William M, Virginia, USA
Thanks to Becca and her team for making a memory!!
April 20, 2026
My wife and I are near our 50th wedding anniversary. I wanted to wow her with an unforgettable anniversary gift, something that showed her how much these almost 50 years have meant to me. And what better way that to present her with the diamond we could not even think about buying where we were married. We were like many young couples all those years ago - in love plus broke and poor!! I did my research and came up with some specs, which were amended many, many times! I looked at the various reputable online dealers as well as brick and mortar retail stores too. A few (very few actually) were receptive to taking on my challenge to find that special stone per my specs. While not the first to present a "find," Becca of Whiteflash in Sugar Land TX was the first to find a stone that was so very close to having it all. Now, I did not know it was going to be the one, but after asking all the crazy questions of Becca and putting her and the diamond through the gauntlet, it became "the one." Becca's 17 years of experience became invaluable in helping me make the right decision, a decision that was not taken lightly because the diamond was for a very special purpose and it did cost a dollar or two as well!! While we did not live exactly down the road from Sugar Land, my wife and I took off on a road trip to meet Becca in person as well as actually see the diamond. It was stunning for sure. We made the purchase and are on our way to making this the 50th wedding anniversary gift I only dreamed of. Thanks to Becca and her team for making a memory!!
Jim F, Arkansas, USA
We absolutely love the ring and the diamond.
April 17, 2026
We genuinely can’t stop staring at it. It’s truly mesmerizing. We really appreciate all the time and care you put into helping us find the perfect piece. Thank you for everything, Becca!
Nikoloz B, New York, USA
The proposal was a success!
April 14, 2026
Becca made the ring process effortless, smooth from beginning to end with lightning-fast responses to all my questions. Highly recommend working with her!
Justin B, California, USA

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