Complete success buying from Whiteflash!
December 17, 2012

Complete success buying from Whiteflash!

I have recently bought a solitaire diamond engagement ring from Whiteflash, which was a complete success! I live in Australia, I am a veteran online shopper for shoes, clothes, but never a diamond ring. So when my husband wanted to buy me a diamond ring for our 20th anniversary, we went to the Tiffany, only found out that it would cost nearly $50,000 for the kind of diamond I wanted, of course it was a bit too expensive. I searched online and came across quite a few online sellers. After an extensive research, I decided to buy it from Whiteflash. The consultant who helped me through the whole process is Traci. Since I am not living in the U.S., I was quite nervous in the beginning. Traci was patient and professional, never pushy in her approach, which eased my nerves gradually. Since wee were travelling to Los Angeles, I decided to make the purchase and pick it up on the day we arrive. There was a lot of organizing and coordinating on Traci's part, and I was anxious, praying that nothing would go wrong, and nothing did. When I picked up the ring from FedEx depot, I put it on my finger straight away, admiring it constantly, it was the most sparkly diamond I've ever seen. After checking in to the hotel, we wandered to Rodeo Drive to see the most famous shopping street in LA. I went into two jewelry shops to have a diamond checked out, both of them said it was not the diamond on the GIA certificate which came with the diamond. I was shocked, and called Whiteflash about the issue. It was the weekend, Debi, the person who answered the phone assured me that such situation had never happened during the 12 years they are in business, and I should have nothing to worry about if there was a problem, they would take care of everything. She then followed up with an email, assuring me that their operation manager will be in touch with me. Early on Monday morning, Vera called, she assured me again, with 100% confidence that there was no problem with my purchase, due to their every stringent procedure and security control, and recommended me to go to an independent jewelry appraiser to have the ring appraised. We went to two very reputable appraisers and guess what? The diamond was perfect, exactly the one on the GIA certificate. I am so glad that I bought my ring from Whiteflash, with less than half of the price, I got a better diamond than the ones I check at Tiffany, and thank you Traci, Debi and Vera for helping me all the way.
Cincy Y., Australia

RECENT REVIEWS

Amazing customer service and Education section of their website.
May 28, 2024
My husband and I were in the market to buy a diamond about a year ago and I found Whiteflash after reading a post on The 4 Cs talking about their high quality selection of diamonds at competitive prices. Whiteflash has their A Cut Above line of extremely well cut (read: incredibly sparkly) round and princess diamonds, as well as Precision selection of super well cut diamonds of all shapes. Those diamonds are definitely beautiful, but at the time I couldn't find the cut and carat weight that I wanted. I finally called Whiteflash's store because at that point I had been shopping for diamonds at multiple retailers for many months and I just wanted to pick something, but not be disappointed with my choice later. I talked with Michelle a couple of times on the phone and over email, and she was so helpful. I love the diamond I chose and I don't know if I would've gotten it without her guidance. Besides answering all my questions she sent the ASET images for all the diamonds I looked at (I went to another, larger jeweler and they never sent ASET images I requested) and followed up within the exchange window after I finally made a purchase to ensure I was still happy with my choice. There are a lot of places online to buy a diamond at a cheap price. But I couldn't find any that match Whiteflash's selection AND customer empowerment, both through their amazing customer service and "Education" section of their website. It's been several months since the diamond I bought was set and it's sooooo pretty and I'm super satisfied with my choice! I 100% recommend Whiteflash for any loose diamond/diamond jewelry purchases.
Rebecca K, Texas, USA
I really felt like a valued customer here.
May 25, 2024
I recently bought an engagement ring from white flash, and like most men (I think) I had very minimal knowledge to the whole process. Liza offered excellent customer service, the whole process she kept me informed and made sure all my questions were addressed with expertise knowledge and in a timely manner. The process from picking a stone, to ring was so smooth thanks to the Whiteflash team. I really felt like a valued customer here and I'm glad Whiteflash helped me make the next step in my relationship.
Gabe L, Texas, USA
She said yes!
May 24, 2024
The ring was a hit and she has been showing it off at work all week. No one had ever even seen a diamond like that, which was just what I was hoping for. Thanks for making the process easy and delivering a product that not only met but exceeded all expectations.
Brian S, Texas, USA
The fire, sparkles and scintillation of the Cut-Above-Diamonds, are way above anything I've ever had or seen.
May 23, 2024
I must say that my shopping experience with Becca and Jennifer was great, it went really smooth. These Ladies are very professional and knowledgeable. They are extremely patient, kind, and go completely out of their way to answer any questions customers might have. Their response time is also pretty fast either by phone or email. Whiteflash logistic Department is also stellar, fast and secure shipping/delivery. It has been a real pleasure dealing with Whiteflash. As for the diamonds themselves, they are just incredible. The fire, sparkles and scintillation of the Cut-Above-Diamonds, are way above anything I have ever had or seen. These diamonds sparkle are pretty large that look like the diamond has caught actual fire. People either seating or standing far away from me have walked up to me and asked me about the diamonds and the ring. The overall effect is a visual feast of lights that you see in dreams. Just incredible. I will definitely come back and but some more, and recommend to friends and family, these diamonds are incredible.
Daniel C, South Carolina, USA

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