The Best Online Diamond Retailer - The only Game In Town
February 15, 2013

The Best Online Diamond Retailer - The only Game In Town

Whiteflash is the only major online diamond seller that provides full AGS certificates for all their stones. Other vendors, like Blue Nile, only provide GIA certificates. This is not a gimmick or a meaningless distinction--there is no way to fully assess the light performance of a stone without the ASET map that only AGS provides. If you want to know with certainty what your stone will look like in person before you buy it, Whiteflash is the only game in town. When your stone arrives, it comes bundled with a nifty pseudo-Ideal Scope that you can use to compare your stone with the real Ideal Scope and ASET images you looked at online. Whether you're experienced and just want to buy with confidence, or you're new to the game and need someone trustworthy to show you the ropes, you will not be disappointed with Whiteflash and their customer service. From my very first interactions with the company, I have felt that I was in good hands, and now that my fianc?©e and I have the ring, we could not be more satisfied.
Sean P, Illinois, USA

RECENT REVIEWS

The diamond earrings I purchase for my wife’s birthday came out beautiful.
July 22, 2026
I was on the fence about sizing and design, but Jennifer was very patient and helped me through the whole decision process. Excellent product and even better customer service. Whiteflash is exceptional at what they do.
Joshua B, Massachusetts, USA
The ring itself arrived exactly as described and beautifully packaged.
July 20, 2026
I recently ordered my fiancée's engagement ring through Whiteflash, and the experience exceeded every expectation. From the very first inquiry, Becca was incredible to work with — knowledgeable, responsive, and genuinely invested in helping me find the right ring. I had a specific timeframe I needed the ring by, and Becca made sure everything was handled to meet that deadline without any stress on my end. She kept me updated throughout the process, whether through detailed emails or quick phone calls, and always made herself available to answer questions. Her customer service made what could have been a nerve-wracking purchase feel completely manageable — I never once felt out of the loop. The ring itself arrived exactly as described and beautifully packaged. It's clear Whiteflash takes pride in both their product and their people. Highly recommend Whiteflash for anyone looking for quality, transparency, and a team that actually cares about getting it right.
Alex S, California, USA
The ring is great! I just proposed and she said yes!
July 17, 2026
We had a great experience with Whiteflash. We're very excited and the ring is beautiful and she really likes it. Not only did we love the ring, but also the service. We worked with Liza, and she was exceptional. She answered all of our questions, sent us videos of the ring when we weighing our options, and was very polite, professional, and responsive. I would recommend Whiteflash and Liza to anyone, they helped create a lifetime of memories for us.
Dakyung S, New York, USA
It’s beautiful.
July 16, 2026
We received the cross on time for the wedding and it was beautiful. I am so happy with the service and quality from your company. Thank you!
Michael C, New York, USA