The Best Online Diamond Retailer - The only Game In Town
February 15, 2013

The Best Online Diamond Retailer - The only Game In Town

Whiteflash is the only major online diamond seller that provides full AGS certificates for all their stones. Other vendors, like Blue Nile, only provide GIA certificates. This is not a gimmick or a meaningless distinction--there is no way to fully assess the light performance of a stone without the ASET map that only AGS provides. If you want to know with certainty what your stone will look like in person before you buy it, Whiteflash is the only game in town. When your stone arrives, it comes bundled with a nifty pseudo-Ideal Scope that you can use to compare your stone with the real Ideal Scope and ASET images you looked at online. Whether you're experienced and just want to buy with confidence, or you're new to the game and need someone trustworthy to show you the ropes, you will not be disappointed with Whiteflash and their customer service. From my very first interactions with the company, I have felt that I was in good hands, and now that my fianc?©e and I have the ring, we could not be more satisfied.
Sean P, Illinois, USA

RECENT REVIEWS

The ring is lovely and my fiancée loves it :)
March 27, 2026
I worked with Becca, and the whole process was great. Even though I live in a different state, we were able to design a beautiful ring and get something worth the money. Such a good experience compared to my local jewelers.
Zach F, Washington, USA
My daughters is absolutely delighted with the bracelet!!
March 25, 2026
I had a wonderful purchase experience with Liza and her colleagues at Whiteflash. Ten out of Ten for service and professionalism. Best of all - the bracelet is gorgeous! Highly recommended!!
Steven W, Texas, USA
Everyone is super sweet and welcoming!
March 18, 2026
The lady at the front desk is accommodating and helps with your needs. Becca's helped us create my dream ring but better!! The ring came out beautifully! Came in the time frame they told us. The prices are better than the bigger names and home based for me so it's convenient, if I were to have issues (not that there are, just resizing for a polish I a few years) They have lunch time from 1-2 pm so be mindful of that! Can't wait to find more beautiful pieces from them in the future!!
Haeli Y, Texas, USA
I love the earrings!
March 16, 2026
Excellent experience picking diamonds and buying earrings with Becca. Great service would highly recommend!
Stephanie B, Maryland, USA

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