Quality, Gorgeous Diamonds and Equally Valuable Service
April 19, 2013

Quality, Gorgeous Diamonds and Equally Valuable Service

When I began looking for an engagement ring with my SO I was looking at Blue Nile. But then during my research process (Pricescope) I found Whiteflash. The service from the get go was much better than other online vendors and brick-and-mortar stores in my area. Whiteflash provided idealscope, h&a, aset and magnified images. I tried to do this with BN and also B2C jewels but they were unable to provide them because their diamonds are drop shipped and not in house. Also, Whiteflash provided images and pictures when I requested them. Since I'm in the Houston area I was able to see the final 3 diamonds that I had chosen side by side. Since we're on a budget we decided to go with the higher quality but smaller carat (0.83) and it is gorgeous. The service provided to me by my consultant from WF and the entire team was outstanding and I did not feel that it was just a sale for them. The entire process felt more like a service and wasn't pushy at all. Diamond buying for a newbie is a bit overwhelming because alot of the information out there is untrue and everyone just wants you to buy their goods that looks so flashy in their bright store lights. Another plus is that not only is their service great but their diamonds are picked by their experts and are onsite (the inhouse diamonds) and that makes a huge difference in the quality that you are getting vs a typical online vendor or B&M store. There is no way that you will walk out with a cruddy diamond from them if you go with their in-house diamonds. The lighting in their store is natural lighting and not meant to deceive. They provide loupes and the sarin reports as well when you're looking so you really know what you're getting. By the way, after my entire process was complete and I was waiting for my e-ring B2C jewels sent me an email asking, "What images did you want again?" That was hilarious and I'm so glad I hadn't waited around for them or other vendors to provide images that WF does automatically.
Nubia B, Texas, USA

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Xue L, New York, USA
My experience with Whiteflash was incredible!
December 23, 2025
From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
Sumit B, North Carolina, USA
It was a pleasure working with Becca and the Whiteflash team to design the perfect engagement ring for me and my fiancé!
December 23, 2025
Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
Tim T, Washington, USA
A special ring for my wife to celebrate our 50th anniversary.
December 20, 2025
I contacted Michelle at Whitefish who had previously rendered excellent service to me in picking diamond earrings for my wife. Happily, Michelle was still there and happily she helped me immensely in sorting through diamond options and picking the right one. My wife was absolutely thrilled with the ring she got. The service from Whiteflash was outstanding with marvelous packaging and secure delivering. Can't recommend them strongly enough.
Dennis K, Illinois, USA

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