July 17, 2020
TLDR; If you're in the market for a loose diamond for an engagement ring, do yourself a favor and buy it through Whiteflash. Popping the question during a pandemic (I've learned) can be a real struggle. I knew I couldn't go to a jewelry store in person to view any loose diamonds, so I resorted to online dealers. I looked at James Allen, Blue Nile, Brian Gavin, and I found the transparency of Whiteflash's online sales process to be top notch! I didn't like how some of the online retailers made you call/email their sales team to get GIA/AGS certificates OR to see ideal scope/aset images of a diamond (if they even had them). The resources and education on Whiteflash's website really helped me understand the '4Cs' and how the cut of a diamond can really make or break the appearance of a diamond. With that being said, I reached out to Whiteflash in early April 2020 to buy a loose diamond that was on their website. I got the pleasure of working with Brittany Godin who was excellent! The pictures/videos on Whiteflash's website are generally on a black background and under very bright lights. I asked if she could take pictures/videos of the diamond I was interested in under 'normal' circumstances (white background, normal ambient light). Brittany got right to work with Whiteflash's photography team and got the visuals I needed within 24 hours. She took the time to discuss the diamond with me, how the sales process would work, and was very fair with pricing. The experience I got with buying my girlfriend's diamond from Whiteflash was WELL WORTH it. The face on my girlfriend's face when I proposed made it all worth. In fact, she went to grab the ring before even saying yes because the diamond just draws you in. All of our family and friends comment on how unbelievable the diamond is, pictures don't do it justice. I opted for a cut above diamond from Whiteflash which has an optimal cut & proportions to really make it stand out. I highly recommend the a cut above diamonds and Whiteflash!
George F, Massachusetts, USA