Whiteflash found us an amazing diamond at a great price!
July 19, 2013

Whiteflash found us an amazing diamond at a great price!

My fiancé and I found an engagement ring setting we loved at a local jeweler and started looking online to get the best price for the diamond. I searched on pretty much all of the major online diamond sites. Several of the sales reps from other sites wanted to sell me the first diamond I inquired about just to make a fast sale. My diamond consultant from Whiteflash was different. We searched their virtual inventory to find the type of diamond I wanted, but she told me that she did not recommend most of what we first found. She taught me about the ideal angle and depth measurements on a diamond and that she would only recommend the small percentage that fit into these ideal measurements. This makes the difference between an extremely brilliant, sparkly diamond and one that just looks like glass. While we were looking I happened to find a diamond that met these specifications on a competitor's site. I gave Victoria the GIA certificate number and she was able to get that diamond for me at several hundred dollars less than the other site. Whiteflash also has a 3% wire payment discount which is higher than the 1.5% discount offered by competitors. So we ended up saving even more money. Whiteflash brought the diamond in, did all their light performance tests and it turned out that the diamond had light performance on par with AGS triple ideal diamonds (also known as Hearts on Fire, etc.) that jewelers charge a big premium for. I now have the diamond on my finger and it looks like an extremely expensive diamond because it is so sparkly. I looks just as good or better than the diamonds they have in the window at the Cartier store on 5th Avenue. We had the diamond appraised and it came in at $7500 more than we paid for it. Overall we had a great buying experience with Whiteflash and I will be back next time I am in the market for diamonds.
Cassandra P, New York, USA

RECENT REVIEWS

My fiancée loves the ring and couldn't be happier.
August 14, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
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Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada
Everything turned out beautifully, and most importantly, she absolutely loves it!
August 12, 2026
I had an amazing experience working with Liza to pick out my fiancée’s engagement ring. From the very beginning, she was incredibly helpful, patient, and knowledgeable, and made what can be a pretty overwhelming process feel easy and enjoyable. Liza took the time to understand what I was looking for and was never pushy. Her guidance throughout the process gave me a lot of confidence that I was making the right choice, and the final result was absolutely beautiful. Most importantly, my fiancée absolutely loves the ring! The proposal went amazingly, and I’m so happy I was able to work with Liza to find something so special for such an important moment in our lives. I genuinely couldn’t have asked for a better experience. Thank you again, Liza, for all your help! We’re already looking forward to coming back when it’s time to pick out our wedding bands. I would highly recommend Liza and the team to anyone looking for a great jewelry-buying experience!
Korede K, Texas, USA
She said yes and loves it!
August 11, 2026
I got the ring but wanted to touch base and say thank you again she absolutely loved it. Thank you for your help with this process. Will definitely be sending some friends buying soon your
Nolan H, Alaska, USA