Chose Whiteflash over Bluenile and James Allen
January 22, 2014

Chose Whiteflash over Bluenile and James Allen

I was not happy with the limited selection of engagement rings available at Kay jeweler. They had only two 1ct diamonds to choose from and I didn't like either of them. They were duds! This was before I educated myself about diamonds. I researched best online diamond dealers and found Whiteflash, among others like Bluenile and James Allen. I liked the A Cut Above line, because I wanted to get the best cut diamond possible having not seen the diamond in person. I was looking for a princess cut and since Whiteflash uses AGS certifications this made my choice much more simple. Other sites do not have AGS certified princess cuts on all their diamonds. Everything went great, and the ring and diamond are beautiful. Still two months in and we are still loving the way it sparkles in low light and how bright and clear the diamond is. I had it cleaned at a local jeweler and he kept telling me what a good choice I made. I think just going in with not much knowledge you cant go wrong with their ACA diamonds. The best of course costs a little more, but some of the other vendors I looked at with somewhat cheaper diamonds didn't come with an AGS cert, and had a lot of inclusions I didn't care for.
Brian, California, USA

RECENT REVIEWS

The perfect place to start your engagement ring journey.
May 08, 2026
Liza is great! This should be your first stop regardless if you're sure or unsure about the engagement ring you're looking for. You're about to switch out different diamond shapes to see how they look on particular settings. This was an extremely insightful experience. Liza is patient, transparent, and well knowledgeable about diamonds. This is a must stop on your engagement ring journey.
Syreeta L, Texas, USA
I loved the ring and she loved it too! :)
May 07, 2026
The staff was very helpful in providing information and feedback that assisted me in choosing my ring as well as quick response time to my emails.
Leandro V, Texas, USA
She said YES and loved the ring!
May 06, 2026
I set up the proposal on Monday afternoon and she said YES! She loved the ring! And everyone who has seen it on her or in pictures has had nothing but compliments. I can't wait for y'all to meet! Thank you again for all your help!
Andrew V, Texas, USA
I absolutely love it!!!! It's stunning. Everything I hoped it would be
May 05, 2026
There aren't enough stars for Liza and Whiteflash! Exceptional customer service, experience, and ring! I would recommend them to my closest friends and family. 10/10
Sarah S, Oregon, USA

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
FIND DIAMONDS FIND JEWELRY
GO TO MY CART CONTINUE SHOPPING PROCEED TO CHECKOUT FIND DIAMONDS FIND JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS
COMPARE REMOVE ALL FIND MORE JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS