Chose Whiteflash over Bluenile and James Allen
January 22, 2014

Chose Whiteflash over Bluenile and James Allen

I was not happy with the limited selection of engagement rings available at Kay jeweler. They had only two 1ct diamonds to choose from and I didn't like either of them. They were duds! This was before I educated myself about diamonds. I researched best online diamond dealers and found Whiteflash, among others like Bluenile and James Allen. I liked the A Cut Above line, because I wanted to get the best cut diamond possible having not seen the diamond in person. I was looking for a princess cut and since Whiteflash uses AGS certifications this made my choice much more simple. Other sites do not have AGS certified princess cuts on all their diamonds. Everything went great, and the ring and diamond are beautiful. Still two months in and we are still loving the way it sparkles in low light and how bright and clear the diamond is. I had it cleaned at a local jeweler and he kept telling me what a good choice I made. I think just going in with not much knowledge you cant go wrong with their ACA diamonds. The best of course costs a little more, but some of the other vendors I looked at with somewhat cheaper diamonds didn't come with an AGS cert, and had a lot of inclusions I didn't care for.
Brian, California, USA

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I cannot say enough great things about working with Becca. From start to finish, she was incredibly transparent, knowledgeable, and genuinely focused on helping me make the right decision. Buying a diamond can be overwhelming, but Becca made the entire process feel clear, comfortable, and even exciting. She went above and beyond by providing detailed ASET/Idealscope images, photos, and videos of the selected diamond, which made a huge difference in understanding its quality and performance. Becca’s professionalism, responsiveness, and attention to detail were exceptional. Thanks to her guidance, I felt completely confident in my purchase and couldn’t be happier with the result. I would highly recommend Becca to anyone looking for expert advice, transparency, and an outstanding diamond-buying experience.
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It was a pleasure working with Becca and the Whiteflash team to design the perfect engagement ring for me and my fiancé!
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Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
Tim T, Washington, USA
My experience with Whiteflash was incredible!
December 23, 2025
From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
Sumit B, North Carolina, USA

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