Whiteflash Exceeding All Expectations!
July 25, 2014

Whiteflash Exceeding All Expectations!

I was not sure about making such a significant purchase on line; especially given that the company I was buying from was in another country. I have spent over two years contemplating this purchase and have explored more websites that I could count - building rings and pricing diamonds. I also went to jewellers in town, so the shopping comparison was extensive. I cautiously ventured down the road of on-line diamond shopping by talking with one of Whiteflash's diamond experts. After three phone call which were remarkably pressure free, I decided to move to purchase. Whiteflash was exceptionally positive but neutral. They made every effort to make sure my needs were taken care of; even to the point of recommending less expensive options that would look better. After we built the ring and quotes were made, I went to a local jeweler to see if they could match. Not even close for customer service, quality of product and price, even with the exchange rate. I made the purchase and completed the sale the same day. I chose the visa option for ease of transaction, but wiring the money was also an option that will save several hundred dollars. Each stage was seamless, professional and responsive. Emails were quickly returned and always with a great response. Once the ring was made, photographs were sent of the finished product, with personal comments from the photographer...I really felt like she cared about her work and about how I would feel about the ring. Parcel was shipped via FedEx and arrived on time and as promised. There was some frustration that was caused by FedEx on pick-up, but Whiteflash was able to resolve the issue very quickly. I got the ring home and opened it with my heart-a-thumping...what if I had been scammed? What if it was horrible? What if I'd paid too much? What if she hates it? What if her friends hate it????? As I opened the last of the three packages that the ring was securely shipped in...words could not describe how beautiful the ring I held in my hand actually was . Crafted with care and precision the ring was made exactly as promised. The size, perfect (17.5mm) and diamonds that sparkle with life and colour. Not too big, not too small - exactly as promised it would be and more. The rosewood presentation box is lovelier than in the pictures and the certificate the ring comes with, an education in and of itself. I contacted Whiteflash to let them know the ring had arrived safely and the personal responses back assured my growing belief that the Whiteflash team doesn't just sell diamonds, they are making a difference in the lives of their customers through trust, respect and great products. After two years of research, and now a completed sale I can honestly recommend your trusting this significant purchase to Whiteflash. If you are in the market for a purchasing experience that exceeds expectations and a ring that will take her breath away, you can't go wrong. If only all transactions could be this satisfying.
Mark, Canada

RECENT REVIEWS

May 22, 2023
I love the rose gold colour and the sparkle of the ring itself. Thank you for all the work your team has done.
Tha, Australia
May 17, 2023
It feels like dealing with a small company, where the customer doesn’t get lost in the shuffle. I appreciate their upgrade policy as well. Overall a great experience!
Al Eileen, Florida, USA
May 17, 2023
I'm very impressed with WhiteFlash. I can’t thank you guys enough. I just opened the cherry wood box & I was wowed. The ring is beautiful. I highly recommend purchasing from this company. 10/10
Andrew, Florida, USA
May 17, 2023
I am still getting to know this incredible stone and ring, but already I can tell you there are not enough superlatives. WOW. Seriously. It is perfect. The chunky arrows give this stone such a fantastic personality. She’s clearly a precision cut modern brilliant—you can see her arrows in almost every light. Yet the size of those arrows give her a tiny bit of OEC flavor, which I just love. Her name is Vivian. Which means alive. Because she truly seems alive. She’s changeable and really invites you to stare. She grabs colors from the environment and throws them back, but always manages to be white. She turns into a dancing glitter show under LED lighting (yes, I ran out to a local store with my favorite lighting so I could see). Outside she is a shower of rainbows. As for color, while she does reflect environmental color like crazy, she manages to stay bright white. This may say as much about my lack of color sensitivity as anything else, but I truly do not see a color difference between this stone and my CBI studs, which are AGS Gs. I’ve never had a stone with clarity this high, and it may make me a high-clarity convert. You can really gaze into it with a feeling that nothing gets in the way. It feels very pure and clean. Trying to find a larger stone in this market was really an interesting experience, and I am so glad we chose Whiteflash. Your ACA specifications and upgrade policy made this leap of faith feel very safe. And you already know this, but good grief did y’all ever overdeliver! I still cannot believe this stone finished a clarity grade higher and nearly a quarter carat heavier than promised. Or that we didn’t have to pay for the difference. Truly, I did not ever think I would be wearing a stone with these specs. I also want to rave about the setting. I had some very specific requests, and Hung nailed every single one. • The prongs are exactly what I hoped for—Tiffany inspired tabs, ever so slightly softened at the corners. • I asked that the prongs not protrude from the girdle and that they be as delicate as possible, and they are, in fact, FAR more delicate and precise than the settings I saw at Tiffany when I was looking. In real life all I see from the top view is the gorgeous diamond, and that was the goal. • It was also important to me that the setting be comfortable and that the prongs not catch on anything, and it is fantastic in that regard. It is smooth and nothing has caught so much as a tiny fuzz. • Height—The height is great as well. I had asked for the low side of medium, as this is already a tall stone. It is really impressive how your bench was able to find the height here. It is high enough that it shows the stone off, yet low enough that it is easy to wear. • I asked that the prongs be close to the diamond on the pavilion side—didn’t want a lot of space between the prongs and the stone. The result is perfect. The prongs skim right up the sides of the stone. Also, I want to give a huge shout out to the WF photography department. I have only had this ring for 24 hours, and I’ve spent an embarrassing chunk of that time trying to get good photos of it. Y’all take beautiful photographs—and I now know this is NOT an easy task! Diamonds behave a bit like toddlers when you point a camera in their direction. Finally, a huge thanks to Becca for everything. You have truly gone above and beyond. I have lost track of how many times we’ve spoken at this point, but thank you for all your help guiding me through this process. I really appreciate that you never did any high pressure sales on the front end. Instead, you gave us all the information we needed to make a big decision, and room to make it. Once the decision was made to custom cut, you walked me through every step of the process with grace and patience. Since this stone was cut after AGS merged with GIA, I asked for additional Sarin scanning of the stone so that I could have the same information that would have been on an old AGS report. You were instrumental in getting that done, and I am so thankful. I am bowled over by WF’s customer service, truly. The only bumps in the whole process were with GIA forgetting the inscription initially, and with Jeweler’s Mutual. You were so kind to help move things along with insurance so that we would have coverage before the ring shipped, and I truly appreciate it. I hate that it didn’t work out to meet Debi for delivery of the ring, but it means so much to me that y’all offered to hand deliver. You have gained a customer for life through this process. Thank you again for everything. This ring celebrates twenty years of marriage, so it means a lot that it is so spectacular.
Angie, Alaska, USA

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