Whiteflash, you guys ROCK.
September 30, 2014

Whiteflash, you guys ROCK.

I was in the market for a loose diamond and knew from the get go I wanted a rock that had scintillation, with fiery brilliance. All the research on the internet led to me focusing on Cut, specifically Hearts and Arrows. These Super Ideal diamonds had top optical symmetry resulting in reflecting more light back (minimal light leakage). I was initially looking for a loose diamond from BlueNile, but their site didn't provide enough information for me to choose a diamond that would perform. The BlueNile representative even said that if a diamond has Triple Excellence in Cut, Symmetry and Polish, it's considered Hearts and Arrows which is far from the truth. Then I came across Whiteflash which offer actual pictures (Ideal-Scope, ASET and Hearts Viewer). These pictures provided enough information that I was confident I was picking a diamond that was a higher performer. The choice was made easier when I decided on picking Whiteflash top brand, "A Cut Above" diamond. The customer service was exceptional at Whiteflash. All my many questions were answered with patience. I never felt pressured to make the purchase. I was concerned if the diamond was Eye Clean, so my diamond consultant inspected the diamond herself and describe the inclusions. She ensured me that it was Eye Clean. She was right!! I also decided to get the setting custom made. I provided the pictures of the setting and the production manager came back with the CAD pictures. I was able to make some minor changes without any hassle. Actually, they were happy to make the changes as they wanted me to be fully satisfied because they knew this was an important purchase. Once I gave the approval, the ring was in production. I believe it was about 2-3 weeks before receiving the package. It was simply AMAZING!! The design of the setting exceeded my expectations and the diamond was BRILLIANT!! I was planning on proposing in about a month, but wanted my future fiancé to see it now. Don't worry, I held off. But I did sneak a peak at the ring everyday, lol. The bottom line, if you're looking to confidently buy a top of the line, high performing diamond, go with Whiteflash. Their staff is fully equipped to answer the many questions you'll have and make this buying experience easy and seamless. I would recommend to my family and friends. Heck, I am planning on buying again from Whiteflash for future anniversary gifts. Whiteflash, you guys ROCK. Thanks!! John PS: She said yes, but I'm pretty sure she was referring to the ring, not the proposal.
John, Canada

RECENT REVIEWS

October 04, 2023
I worked with Liza on my custom engagement ring and everything about my experience was amazing! She is knowledgeable, helpful and absolutely takes her time to ensure your dream ring comes true. I would highly recommend working with Liza if you are buying an engagement ring from Whiteflash. I went for a "a cut above" diamond and it looks stunning in real life. The shine and sparkle on these stones is absolutely amazing and not comparable to anything else you see. These stones are much much higher quality than what you get a "branded" stores like Tiffany. I showed Liza a few photos of the setting I wanted built, added a few requests (wanted the diamond to sit low, 4 prongs, basket, etc) and immediately she got me a CAD design! A lot of other jewelers give you a CAD once the initial down payment is submitted. Overall my experience with Whiteflash was amazing and I would recommend them to my family and friends. If you are ordering a custom ring, make sure to give it 4-6 weeks to be completed. I was initially quoted 4 weeks but Liza asked me to add some buffer for my engagement planning to be safe. I planned my proposal for 6 weeks away from the time the production had begun, and the ring arrived just in time for it. Oh, and I forgot the most important part. My fiancé LOVED the ring :)
Alireza P, California, USA
October 02, 2023
This was my first time purchasing any diamond jewelry and I will say I was very nervous until I started working with Michelle at Whiteflash. I was referred to Whiteflash by my sister. When I registered my account with Whiteflash, Michelle reached out to me for any help. She was very patient with me throughout the whole experience and answered all my questions. She helped me finalize the setting for the earrings and most importantly helped me find the very beautiful and sparkly center stones. She even inspected the stones I selected to help ease my concern with inclusions and color. The shipping and delivery was on-time and Whiteflash kept me updated throughout my order. The earrings turned out to be very gorgeous and very very sparkly. I am just speechless! I love every thing about them. I was nervous about the size but they are perfect size for my earlobes. If I have to order again, I wouldn't change anything about them. I love the quality and the service. Thank you very much Michelle and Whiteflash for helping me through this process.
Nimisha P, California, USA
October 02, 2023
Becca and the Whiteflash team were an absolute pleasure to work with from my initial inquiry to receiving the stunning engagement ring and wedding ring set. Becca understood exactly what we were looking for, and made several recommendations, including their in-house designs which are beautifully crafted. We couldn't be more pleased or delighted with the ring set (Legato Micro Pave Engagement Ring and Halo Diamond Wedding Ring). The quality and workmanship of the rings is fantastic. Becca was instrumental in the selection of the diamond, the light performance is phenomenal and has exceeded our high expectations! I highly recommend Becca and the Whiteflash team. We are extremely satisfied with the entire experience, can't thank you enough for providing both excellent service and a beautiful product. I will definitely be recommending Whiteflash.
Stephen H, Arizona, USA
October 01, 2023
Today I proposed to my girlfriend and she said yes. The ring is amazing, thank you for your amazing work!
Daniel R, Bulgaria

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