Whiteflash, you guys ROCK.
September 30, 2014

Whiteflash, you guys ROCK.

I was in the market for a loose diamond and knew from the get go I wanted a rock that had scintillation, with fiery brilliance. All the research on the internet led to me focusing on Cut, specifically Hearts and Arrows. These Super Ideal diamonds had top optical symmetry resulting in reflecting more light back (minimal light leakage). I was initially looking for a loose diamond from BlueNile, but their site didn't provide enough information for me to choose a diamond that would perform. The BlueNile representative even said that if a diamond has Triple Excellence in Cut, Symmetry and Polish, it's considered Hearts and Arrows which is far from the truth. Then I came across Whiteflash which offer actual pictures (Ideal-Scope, ASET and Hearts Viewer). These pictures provided enough information that I was confident I was picking a diamond that was a higher performer. The choice was made easier when I decided on picking Whiteflash top brand, "A Cut Above" diamond. The customer service was exceptional at Whiteflash. All my many questions were answered with patience. I never felt pressured to make the purchase. I was concerned if the diamond was Eye Clean, so my diamond consultant inspected the diamond herself and describe the inclusions. She ensured me that it was Eye Clean. She was right!! I also decided to get the setting custom made. I provided the pictures of the setting and the production manager came back with the CAD pictures. I was able to make some minor changes without any hassle. Actually, they were happy to make the changes as they wanted me to be fully satisfied because they knew this was an important purchase. Once I gave the approval, the ring was in production. I believe it was about 2-3 weeks before receiving the package. It was simply AMAZING!! The design of the setting exceeded my expectations and the diamond was BRILLIANT!! I was planning on proposing in about a month, but wanted my future fiancé to see it now. Don't worry, I held off. But I did sneak a peak at the ring everyday, lol. The bottom line, if you're looking to confidently buy a top of the line, high performing diamond, go with Whiteflash. Their staff is fully equipped to answer the many questions you'll have and make this buying experience easy and seamless. I would recommend to my family and friends. Heck, I am planning on buying again from Whiteflash for future anniversary gifts. Whiteflash, you guys ROCK. Thanks!! John PS: She said yes, but I'm pretty sure she was referring to the ring, not the proposal.
John, Canada

RECENT REVIEWS

December 11, 2017
The ring is absolutely beautiful. I love the two-tone aspect of it w/ the gold & platinum prongs. As for the diamond, it's perfect. I opened the package sitting in my car in the Fedex parking lot yesterday in OK City, w/ the bright sunlight shining in, & as soon as I opened the pretty little red & black box, there were flashes & sparkles going all over the place...some actually quite blinding ;-) I am very pleased w/ the ring as a whole, the band is exactly what I imagined, & the diamond is perfect! Thank you & your other team members SO much for making this decision & the subsequent process of selection such a wonderful experience. I think I knew that first day that I walked into Whiteflash, that I would be back there for this very important purchase. Your personally, friendly demeanor, & genuine care & knowledge of the stones always led me back to Whiteflash when I was looking elsewhere...well, & the perfectly-cut diamonds.
Mark B, Texas, USA
December 04, 2017
The ring is absolutely beautiful! Thank you for all your patience and wonderful customer service. Your reputation is well deserved!
Dexter N, Georgia, USA
December 01, 2017
Excellent customer service, willing to answer all questions, great diamond and setting
Nabil D, Pennsylvania, USA
November 28, 2017
I (and my fiancée!) absolutely love the ring! It’s more gorgeous than we could have even imagined! It’s so brilliant and beautiful, and my fiancée is ecstatic and can’t stop looking at it! We are so glad that we found you guys and decided to purchase our ring from you! It was a great process, and you were extremely helpful! You can tell how happy I am by all the exclamation points!
Bradley K, Ohio, USA

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