Whiteflash, you guys ROCK.
September 30, 2014

Whiteflash, you guys ROCK.

I was in the market for a loose diamond and knew from the get go I wanted a rock that had scintillation, with fiery brilliance. All the research on the internet led to me focusing on Cut, specifically Hearts and Arrows. These Super Ideal diamonds had top optical symmetry resulting in reflecting more light back (minimal light leakage). I was initially looking for a loose diamond from BlueNile, but their site didn't provide enough information for me to choose a diamond that would perform. The BlueNile representative even said that if a diamond has Triple Excellence in Cut, Symmetry and Polish, it's considered Hearts and Arrows which is far from the truth. Then I came across Whiteflash which offer actual pictures (Ideal-Scope, ASET and Hearts Viewer). These pictures provided enough information that I was confident I was picking a diamond that was a higher performer. The choice was made easier when I decided on picking Whiteflash top brand, "A Cut Above" diamond. The customer service was exceptional at Whiteflash. All my many questions were answered with patience. I never felt pressured to make the purchase. I was concerned if the diamond was Eye Clean, so my diamond consultant inspected the diamond herself and describe the inclusions. She ensured me that it was Eye Clean. She was right!! I also decided to get the setting custom made. I provided the pictures of the setting and the production manager came back with the CAD pictures. I was able to make some minor changes without any hassle. Actually, they were happy to make the changes as they wanted me to be fully satisfied because they knew this was an important purchase. Once I gave the approval, the ring was in production. I believe it was about 2-3 weeks before receiving the package. It was simply AMAZING!! The design of the setting exceeded my expectations and the diamond was BRILLIANT!! I was planning on proposing in about a month, but wanted my future fiancé to see it now. Don't worry, I held off. But I did sneak a peak at the ring everyday, lol. The bottom line, if you're looking to confidently buy a top of the line, high performing diamond, go with Whiteflash. Their staff is fully equipped to answer the many questions you'll have and make this buying experience easy and seamless. I would recommend to my family and friends. Heck, I am planning on buying again from Whiteflash for future anniversary gifts. Whiteflash, you guys ROCK. Thanks!! John PS: She said yes, but I'm pretty sure she was referring to the ring, not the proposal.
John, Canada

RECENT REVIEWS

July 27, 2021
My wife is very happy and has not taken it off yet! The diamonds are sparkling all over the place and we could not be more happy. You guys are top notch and I will recommend you in a heart beat. Thank you for your patience.
Timothy L, Florida, USA
July 27, 2021
Thank you, ladies, for all your help. Only a diamond this beautiful could begin to match the relationship I have. "Well, I waited for the man for 22 years. The best man. The perfect man for me. And for 37 years he's spoiled me, and loved me, and provided for me, and protected me and just plain been there for me. He's turned up a zillion times and done more, given more and been more than I could ever have expected when he first wandered into a friend's room at college when he was 18 years old and was introduced to me as "the guy who lives on the next floor...." We married just before he turned 20 and just after I'd turned 24. We were both with other people when we met, but I knew within 3 days of meeting him that this was 'the guy'. This was The One. He was, and has forever been since, my beloved. So when we got to *this* place in time with rings, and we decided this would be the IT ring, the *last* ring, there was just no other name. This is my 'Beloved'."
Hollian P, Massachusetts, USA
July 26, 2021
We got the stone last week and love it, it was (as expected) flawless to the human eye, and as ‘sparkly’ as I had hoped. Thanks for all your help along the way.
Alex T, Australia
July 26, 2021
I received the rings yesterday! They are absolutely STUNNING. The prong work on my engagement ring is perfection and so beautiful. More beautiful than I could have ever even imagined. Thank you for all your patience and creating the ring of my dreams. I know I am rather specific and quite picky! I am so happy! Please send my thanks to the goldsmith who finessed my pieces. Impeccable work.
May, Canada

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