Whiteflash, you guys ROCK.
September 30, 2014

Whiteflash, you guys ROCK.

I was in the market for a loose diamond and knew from the get go I wanted a rock that had scintillation, with fiery brilliance. All the research on the internet led to me focusing on Cut, specifically Hearts and Arrows. These Super Ideal diamonds had top optical symmetry resulting in reflecting more light back (minimal light leakage). I was initially looking for a loose diamond from BlueNile, but their site didn't provide enough information for me to choose a diamond that would perform. The BlueNile representative even said that if a diamond has Triple Excellence in Cut, Symmetry and Polish, it's considered Hearts and Arrows which is far from the truth. Then I came across Whiteflash which offer actual pictures (Ideal-Scope, ASET and Hearts Viewer). These pictures provided enough information that I was confident I was picking a diamond that was a higher performer. The choice was made easier when I decided on picking Whiteflash top brand, "A Cut Above" diamond. The customer service was exceptional at Whiteflash. All my many questions were answered with patience. I never felt pressured to make the purchase. I was concerned if the diamond was Eye Clean, so my diamond consultant inspected the diamond herself and describe the inclusions. She ensured me that it was Eye Clean. She was right!! I also decided to get the setting custom made. I provided the pictures of the setting and the production manager came back with the CAD pictures. I was able to make some minor changes without any hassle. Actually, they were happy to make the changes as they wanted me to be fully satisfied because they knew this was an important purchase. Once I gave the approval, the ring was in production. I believe it was about 2-3 weeks before receiving the package. It was simply AMAZING!! The design of the setting exceeded my expectations and the diamond was BRILLIANT!! I was planning on proposing in about a month, but wanted my future fiancé to see it now. Don't worry, I held off. But I did sneak a peak at the ring everyday, lol. The bottom line, if you're looking to confidently buy a top of the line, high performing diamond, go with Whiteflash. Their staff is fully equipped to answer the many questions you'll have and make this buying experience easy and seamless. I would recommend to my family and friends. Heck, I am planning on buying again from Whiteflash for future anniversary gifts. Whiteflash, you guys ROCK. Thanks!! John PS: She said yes, but I'm pretty sure she was referring to the ring, not the proposal.
John, Canada

RECENT REVIEWS

May 21, 2020
The Whiteflash team was so helpful and honest! They were crucial in me putting together the perfect push present for my wife!
Kyle S, Oregon, USA
May 19, 2020
I received the diamond yesterday (incredible shipping speed) and it is beautiful! I have been so impressed with Whiteflash through this whole process. Thank you so much for the wonderful service throughout this process.
Ryan C, Washington, USA
April 22, 2020
I'm a month late writing this, but it's given me lots of time to admire the stunning ring I received from Whiteflash Team. My ACA diamond is truly something special. Buying diamonds online is nerve-wracking. I was upgrading from another diamond purchased online, and although I did my research and the diamond had all the right cut measurements/angles, it just never seemed that "brilliant". It was pretty but not stunning. Moving to an ACA diamond from Whiteflash is like night and day - this diamond makes me smile every time I look at it. Even my husband continues to make comments - he can easily see how much better cut this diamond is. WF staff were super easy to work with and responsive as I tried to select the right diamond for me. I went with a simple setting that is beautifully made. They even take beauty shots of your ring that you can share! I couldn't be happier with my decision to choose Whiteflash and will be back to work with them next time I want to upgrade :)
Shirley A, Massachusetts, USA
April 14, 2020
The proposal turned out perfect. My fiancee was truly surprised, plus she loved the diamond ring. I'm very grateful to you and your team for doing the expedited delivery. The ring arrived on Thursday, with the proposal on the Saturday. We're both still in awe of the ring, it's beautiful. We've recommended other close friends and family to Whiteflash, we're just truly impressed with the personalized customer service.
Abey A, Ohio, USA

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