Whiteflash stands out from all the other vendors
October 28, 2014

Whiteflash stands out from all the other vendors

I guess everyone comes here for one thing - an e-ring. WF, in my opinion, stands out from all the other vendors (High Performance, Good Old Gold, Brian Gavin) because..... 1) WF offers a Lifetime trade up with no established minimum price increase. Sometimes you need to double the value of diamond at other retailers to be eligible for trade up. 2) Ease of exchanges / return policy. 30 days is great, especially when you change your mind as much as me :x! 3) Customer service - everyone works hard to earn your trust. I worked with my diamond consultant for quite a while. She really helped me and gave me (honest) feedback throughout the entire purchasing process. It was a pleasure speaking with her as I never felt rushed on the phone and I could tell she took a genuine interest in getting exactly what I wanted with the e-ring. In the end, I got a good price compared to other online vendors for the same diamond.
Justin, California, USA

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The rings are exquisite! I'm over the moon in love! Y'all are really the best!
September 02, 2026
I can't say enough good things about Whiteflash and the team. America is the absolute sweetest and so knowledgeable. Working with Becca is a breeze. We have worked with them for over 8 years now and wouldn't go anywhere else for fine jewelry. They can answer any question, can arrange to meet any need, and are very efficient and quick when you contact them, either by phone or email. They truly are the best!
Brittany T, Texas, USA
I love my new 3 prong tennis bracelet!! I wear it every day!!
August 24, 2026
Love, love, love, my new tennis bracelet! Whiteflash is easy to work with and you will be getting a quality piece!
Laura A, South Carolina, USA
I love that diamond 💎
August 22, 2026
I like it a lot, thank you.
A F, Kansas, USA
The bracelet was even more beautiful in person than I expected.
August 17, 2026
I had such a great experience working with Becca at Whiteflash! I was looking for a very specific pear-shaped lab diamond, and she was incredibly helpful, patient, and personable throughout the process. She took the time to answer all of my questions and sent me multiple photos and videos of the stone in different lighting so I could really assess it before making a decision. Although that particular pear ultimately wasn’t the right one for me, I ended up purchasing a stunning lab diamond tennis bracelet with Becca’s help. She went above and beyond to make sure we chose the right size for my small wrist, and the bracelet was even more beautiful in person than I expected. Her customer service didn’t stop after the purchase, either. I was having trouble figuring out the secure clasp when it arrived, and she quickly sent me a video walking me through exactly how to use it. The entire experience felt personal and never pushy. Becca genuinely seemed invested in helping me find pieces I would love rather than simply making a sale. I’ll absolutely be returning to Whiteflash for future purchases and would highly recommend working with her!
Lisa C, California, USA