Whiteflash stands out from all the other vendors
October 28, 2014

Whiteflash stands out from all the other vendors

I guess everyone comes here for one thing - an e-ring. WF, in my opinion, stands out from all the other vendors (High Performance, Good Old Gold, Brian Gavin) because..... 1) WF offers a Lifetime trade up with no established minimum price increase. Sometimes you need to double the value of diamond at other retailers to be eligible for trade up. 2) Ease of exchanges / return policy. 30 days is great, especially when you change your mind as much as me :x! 3) Customer service - everyone works hard to earn your trust. I worked with my diamond consultant for quite a while. She really helped me and gave me (honest) feedback throughout the entire purchasing process. It was a pleasure speaking with her as I never felt rushed on the phone and I could tell she took a genuine interest in getting exactly what I wanted with the e-ring. In the end, I got a good price compared to other online vendors for the same diamond.
Justin, California, USA

RECENT REVIEWS

It was quite the surprise when I gave her the box!
September 22, 2026
Super happy with the product, process and experience. Thanks for making it happen and for the assistance with a beautiful birthday gift!
Bob T, Minnesota, USA
My daughter LOVED the bracelet. It is beautiful.
September 18, 2026
When shopping for a natural diamond bracelet for our daughter's wedding, we wanted exceptional quality without paying extra for a big-name brand like Tiffany or Winston. Whiteflash exceeded expectations -- the care they took in helping us select the right stones was outstanding, and it was clear how much they've invested in customer service, from the first conversation through to delivery. The bracelet was stunning on the day. Highly recommend if you want real diamond expertise paired with a genuinely attentive buying experience
Bruce C, California, USA
Becca and the Whiteflash team were amazing to work with!
September 18, 2026
Throughout the entire engagement ring purchasing process, Becca was very responsive and informative, helping explain all the little details and decisions to consider. She made the process smooth and enjoyable, and everyone was incredibly friendly along the way.
Matthew B, Texas, USA
I'm enjoying dinner three times a week and Becca is the best!
September 18, 2026
Whiteflash specifically Becca at Whiteflash made this such an easy process... The most beautiful .9 carat simply gorgeous stunning amazing brilliant diamond.... In an elegant styled tulip pronged white gold setting.... She is now cooking dinner for me three times a week!..... No no not Becca... Heather absolutely loves the diamond and can't wait to wear it around all the bougie family members. I was confused on the order and entered it twice Becca called me on the next business day and said let's go through this and make sure you're getting exactly what you want.... She found a setting for me that was much better for that particular Stone than the one I had selected... She suggested this upgraded setting at a even more affordable price..... I'm enjoying dinner three times a week and Becca is the best I hope to have many more diamond purchase experiences with Becca at White flash!!! Bill.... Previously from Tallahassee now living in Lake County Florida near but not in The villages.
Bill W, Florida, USA