No other place I visited measured up to Whiteflash
March 31, 2016

No other place I visited measured up to Whiteflash

Words will not perfectly express the delight of seeing my fiancee look so happily at her ring for its beauty and for its symbolism of our love. Before I purchased from Whiteflash, I educated myself for a few months about diamonds, visited at least 18 physical stores, and looked into a few of the most reputable online sellers. From mom and pop stores, to engagement ring superstores, to wholesale diamond sellers, to 'discount' stores at the mall, to the high-end stores claiming "We are the industry," none satisfied me, and many dissatisfied me by what I perceived as selfish and manipulative business practices. Some stores sell what is third of the quality of a Whiteflash diamond ring for twice the price, and with embarrassing service. Another--'the industry'--sells what of of comparable quality for three times as much. For the combination of beautiful product, humane service, and what seems to me to be the lowest price per bit of quality, no other place I visited measured up to Whiteflash. (Don't change please, Whiteflash.) The ring in the end was simply beautiful--I do not say that lightly. She just loves it. 'Simple and elegant' were the words that came to my and my fiancée's mouths independently. Someone told me yesterday it's the most beautiful engagement ring she has ever seen. Thank you again very much. I was reflecting yesterday on how meaningful a diamond ring can be and how beautiful it can be too. Nothing physical or material can perfectly satisfy us, but if a material thing is beautiful it can direct our gaze to what is capable of satisfying us. I'll keep you all in my thoughts and prayers, because you are doing a dignified service for beauty and for the common good for which marriage allows.
Andrew, Minnesota, USA


It's been 10 years since I first purchased my engagement ring from Whiteflash.
May 15, 2024
When I called to buy an anniversary ring, they were amazing help and found me exactly what I was looking for. The service is seriously top-notch and you always get incredible looking pieces. I will be getting more in the future, thank you!
Michael L, Michigan, USA
Necklace is over the top nice. She Loved It!!!!
May 15, 2024
Thank you so much for the quick shipment, customer service has been over the top and I will certainly return my jewelry business to Whiteflash. Necklace is stunning!
Eric S, South Carolina, USA
The presentation was amazing and the ring itself is absolutely stunning
May 13, 2024
After spending almost 200 hours of research, visiting local jewelry stores, scouring subreddit forums, and reading through different articles, Whiteflash continued to come up as a potential suitor for my engagement ring search. Because this was my first experience in buying a diamond, the amount of research I did was very much needed. However, it was this article - that really helped me understand what it was that I needed to be looking for when analyzing the proper proportions of a diamond. For my fiancée, the size of the diamond was most important, but I soon realized that there was much more to look for besides the carat, clarity, cut, & color. The beyond4cs article mentioned Whiteflash, but I continued to explore other vendors, a few of which I had come across on the r/labdiamond subreddit. There are cheaper options out there, but when making such a big purchase it is important to take into account the comfort in knowing that you're dealing with a reputable company. Whiteflash ultimately provided me with that comfort. They set up their website with the functionality that is required to find the ideal proportions for a diamond. It's incredibly user-friendly and provides one with many options to choose from. When I found what I needed (round brilliant 3.2 carat, F, VVS2, Ideal cut) I had initially planned to purchase the loose diamond and have it set by a local jeweler. Ultimately, I saw that Whiteflash had the exact setting that my fiancée wanted, and their turnaround time for having the ring completed was about 5 business days, which worked out perfectly as I was going to be in Houston on a work trip. Becca stayed in contact with me to anticipate my arrival and met with me during the pickup. The presentation was amazing and the ring itself is absolutely stunning. I know this review is a bit longwinded, but I just want to stress how awesome the Whiteflash team is. I was nervous making such a huge purchase online and buying a diamond that I had not actually seen in-person until it was completed, but this is a great company to work with and go out of their way to make you feel comfortable with the process. Most notably, my fiancée loves her ring and showing it off is now her new favorite pastime.
Alexander H, Ohio, USA
The ring looks beautiful.
May 10, 2024
Beautiful oval diamond engagement ring, shipped super fast (had it in hand in ~ 10 days). Shipped to the store in Sugarland. Shopped all the big and small online stores for lab grown diamonds and White flash had some of the most competitive prices. Liza took care of me at first but multiple staff members were very communicative and helpful.
Marcus H, Texas, USA

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