WF is great. You will not be disappointed.
January 16, 2017

WF is great. You will not be disappointed.

I can definitely recommend Whiteflash. The quality of the diamond is exceptional. They have thousands of diamonds and the website is very easy to use. The filtering system is the best of any of the online retailers and I was easily able to narrow my search. Having worked at a jewelry store in the past, I was slightly obsessed about the quality of the stone. When I used the chat feature, the CEO personally responded and put me in touch with my diamond consultant the next day, who helped with the final selection and worked with me to find the perfect setting. The customer service was phenomenal. WF shipped the ring within a week of receipt of payment and ensured it arrived on time right before New Year's Eve. My finance absolutely loves the ring. It exceeded her and my expectations. WF is great. You will not be disappointed.
Kevin Z, New York, USA

RECENT REVIEWS

Was able to find the right ring thanks to Liza!
November 02, 2026
She answered all questions I had; made the process super easy for someone who did not know about jewelry. Thank you again for all your help. The ring turned out perfect!
Daniel C, Texas, USA
Whiteflash is amazing!
October 31, 2026
We worked with Liza, who patiently and diligently guided us through the complicated world of diamond specifications and helped us find exactly the diamond we wanted at a value we felt great about. We weren't exactly the easiest customers (we may have tested her patience a little!), but she was incredibly knowledgeable, gracious, and attentive throughout the entire process. I couldn't be more pleased with our experience. Thank you again, Liza and the Whiteflash team!
David R, Texas, USA
Love it!
October 27, 2026
I just love my ring, it’s gorgeous!
Kim E, Pennsylvania, USA
It truly has been a Brilliant Diamond Buying Experience.
October 26, 2026
My mind was blown when I opened that beautiful little black box to find the shiniest diamond ever. It brought tears to my eyes. Not only was the diamond beyond my expectations, so was the treatment I have been given by your company. Your thoughtfulness and attention to my transaction has been a testament to the quality of your product and the professionalism of your company. In a world where customer service is at best lacking, you rank far and above your competition. Thank you and your staff so much for taking care of me every step of the way. It truly has been a "Brilliant Diamond Buying Experience".
Susan D, California, USA